diff --git a/msgio/helpers.py b/msgio/helpers.py
index 6c4970a..c397ede 100644
--- a/msgio/helpers.py
+++ b/msgio/helpers.py
@@ -5,7 +5,7 @@ from dbsettings.functions import getValue
 make_message = filtersignals.FilterSignal()
 
 def run_filters(notification):
-    return make_message.send_robust(notification.__class__, recipient=notification.recipient, content=notification.content, app=notification.app, data=notification.data)["content"]
+    return make_message.send_robust(notification.__class__, recipient=notification.recipient, content=notification.content, app=notification.app, data=notification.data, _protected=["data"])["content"]
 
 @filtersignals.receiver(make_message, 500)
 def notification_placeholders(sender, **kwargs):