diff --git a/res/css/views/elements/_RichText.scss b/res/css/views/elements/_RichText.scss
index 474a123455..eda9f6a4de 100644
--- a/res/css/views/elements/_RichText.scss
+++ b/res/css/views/elements/_RichText.scss
@@ -4,6 +4,7 @@
 
 .mx_UserPill,
 .mx_RoomPill,
+.mx_GroupPill,
 .mx_AtRoomPill {
     border-radius: 16px;
     display: inline-block;
@@ -13,7 +14,8 @@
 }
 
 .mx_EventTile_body .mx_UserPill,
-.mx_EventTile_body .mx_RoomPill {
+.mx_EventTile_body .mx_RoomPill,
+.mx_EventTile_body .mx_GroupPill {
     cursor: pointer;
 }
 
@@ -43,6 +45,7 @@
 
 .mx_UserPill .mx_BaseAvatar,
 .mx_RoomPill .mx_BaseAvatar,
+.mx_GroupPill .mx_BaseAvatar,
 .mx_AtRoomPill .mx_BaseAvatar {
     position: relative;
     left: -3px;
diff --git a/src/components/views/elements/Pill.js b/src/components/views/elements/Pill.js
index 7e5ad379de..70e1d0659a 100644
--- a/src/components/views/elements/Pill.js
+++ b/src/components/views/elements/Pill.js
@@ -1,5 +1,6 @@
 /*
 Copyright 2017 Vector Creations Ltd
+Copyright 2018 New Vector Ltd
 
 Licensed under the Apache License, Version 2.0 (the "License");
 you may not use this file except in compliance with the License.
@@ -22,12 +23,13 @@ import PropTypes from 'prop-types';
 import MatrixClientPeg from '../../../MatrixClientPeg';
 import { MATRIXTO_URL_PATTERN } from '../../../linkify-matrix';
 import { getDisplayAliasForRoom } from '../../../Rooms';
+import FlairStore from "../../../stores/FlairStore";
 
 const REGEX_MATRIXTO = new RegExp(MATRIXTO_URL_PATTERN);
 
 // For URLs of matrix.to links in the timeline which have been reformatted by
 // HttpUtils transformTags to relative links. This excludes event URLs (with `[^\/]*`)
-const REGEX_LOCAL_MATRIXTO = /^#\/(?:user|room)\/(([\#\!\@\+])[^\/]*)$/;
+const REGEX_LOCAL_MATRIXTO = /^#\/(?:user|room|group)\/(([#!@+])[^\/]*)$/;
 
 const Pill = React.createClass({
     statics: {
@@ -45,6 +47,7 @@ const Pill = React.createClass({
         },
         TYPE_USER_MENTION: 'TYPE_USER_MENTION',
         TYPE_ROOM_MENTION: 'TYPE_ROOM_MENTION',
+        TYPE_GROUP_MENTION: 'TYPE_GROUP_MENTION',
         TYPE_AT_ROOM_MENTION: 'TYPE_AT_ROOM_MENTION', // '@room' mention
     },
 
@@ -81,12 +84,14 @@ const Pill = React.createClass({
 
             // The member related to the user pill
             member: null,
+            // The group related to the group pill
+            group: null,
             // The room related to the room pill
             room: null,
         };
     },
 
-    componentWillReceiveProps(nextProps) {
+    async componentWillReceiveProps(nextProps) {
         let regex = REGEX_MATRIXTO;
         if (nextProps.inMessage) {
             regex = REGEX_LOCAL_MATRIXTO;
@@ -109,9 +114,11 @@ const Pill = React.createClass({
             '@': Pill.TYPE_USER_MENTION,
             '#': Pill.TYPE_ROOM_MENTION,
             '!': Pill.TYPE_ROOM_MENTION,
+            '+': Pill.TYPE_GROUP_MENTION,
         }[prefix];
 
         let member;
+        let group;
         let room;
         switch (pillType) {
             case Pill.TYPE_AT_ROOM_MENTION: {
@@ -140,8 +147,17 @@ const Pill = React.createClass({
                 }
             }
                 break;
+            case Pill.TYPE_GROUP_MENTION: {
+                const cli = MatrixClientPeg.get();
+
+                try {
+                    group = await FlairStore.getGroupProfileCached(cli, resourceId);
+                } catch (e) { // if FlairStore failed, rely on js-sdk's store which lacks info
+                    group = cli.getGroup(resourceId);
+                }
+            }
         }
-        this.setState({resourceId, pillType, member, room});
+        this.setState({resourceId, pillType, member, group, room});
     },
 
     componentWillMount() {
@@ -179,6 +195,7 @@ const Pill = React.createClass({
         });
     },
     render: function() {
+        const BaseAvatar = sdk.getComponent('views.avatars.BaseAvatar');
         const MemberAvatar = sdk.getComponent('avatars.MemberAvatar');
         const RoomAvatar = sdk.getComponent('avatars.RoomAvatar');
 
@@ -229,6 +246,20 @@ const Pill = React.createClass({
                 }
             }
                 break;
+            case Pill.TYPE_GROUP_MENTION: {
+                if (this.state.group) {
+                    const {avatarUrl, groupId, name} = this.state.group;
+                    const cli = MatrixClientPeg.get();
+
+                    linkText = groupId;
+                    if (this.props.shouldShowPillAvatar) {
+                        avatar = <BaseAvatar name={name || groupId} width={16} height={16}
+                                             url={avatarUrl ? cli.mxcUrlToHttp(avatarUrl, 16, 16) : null} />;
+                    }
+                    pillClass = 'mx_RoomPill' || 'mx_GroupPill';
+                }
+            }
+                break;
         }
 
         const classes = classNames(pillClass, {