diff --git a/src/Analytics.js b/src/Analytics.js
index d33358111a..e918530ba8 100644
--- a/src/Analytics.js
+++ b/src/Analytics.js
@@ -21,6 +21,7 @@ import Modal from './Modal';
 import sdk from './index';
 
 const hashRegex = /#\/(groups?|room|user|settings|register|login|forgot_password|home|directory)/;
+const hashVarRegex = /#\/(group|room|user)\/.*$/;
 
 // Remove all but the first item in the hash path. Redact unexpected hashes.
 function getRedactedHash(hash) {
@@ -31,6 +32,10 @@ function getRedactedHash(hash) {
         return '#/<unexpected hash location>';
     }
 
+    if (hashVarRegex.test(hash)) {
+        return hash.replace(hashVarRegex, "#/$1/<redacted>");
+    }
+
     return hash.replace(hashRegex, "#/$1");
 }