diff --git a/target/linux/lantiq/image/Makefile b/target/linux/lantiq/image/Makefile
index de5365e676..11374ef945 100644
--- a/target/linux/lantiq/image/Makefile
+++ b/target/linux/lantiq/image/Makefile
@@ -207,6 +207,9 @@ Image/Build/Profile/EASY80920-NAND=$(call Image/Build/$(1),$(1),EASY80920-NAND)
 Image/BuildKernel/Profile/EASY80920-NOR=$(call Image/BuildKernel/Template,EASY80920-NOR)
 Image/Build/Profile/EASY80920-NOR=$(call Image/Build/$(1),$(1),EASY80920-NOR)
 
+Image/BuildKernel/Profile/ARV7525PW=$(call Image/BuildKernel/Template,ARV7525PW)
+Image/Build/Profile/ARV7525PW=$(call Image/Build/$(1),$(1),ARV7525PW)
+
 endif
 
 ifeq ($(CONFIG_TARGET_lantiq_vr9),y)
diff --git a/target/linux/lantiq/xway/profiles/001-lantiq.mk b/target/linux/lantiq/xway/profiles/001-lantiq.mk
index 2c24d3c95e..6243568d83 100644
--- a/target/linux/lantiq/xway/profiles/001-lantiq.mk
+++ b/target/linux/lantiq/xway/profiles/001-lantiq.mk
@@ -17,3 +17,13 @@ define Profile/EASY80920-NAND/Description
 endef
 
 $(eval $(call Profile,EASY80920-NAND))
+
+define Profile/ARV7525PW
+  NAME:=ARV7525PW
+endef
+
+define Profile/ARV7525PW/Description
+	Speedport W303V - ARV7525PW
+endef
+
+$(eval $(call Profile,ARV7525PW))