diff --git a/app/javascript/dashboard/i18n/locale/en/integrations.json b/app/javascript/dashboard/i18n/locale/en/integrations.json
index 2094f269b..54e352ac7 100644
--- a/app/javascript/dashboard/i18n/locale/en/integrations.json
+++ b/app/javascript/dashboard/i18n/locale/en/integrations.json
@@ -14,7 +14,9 @@
             "CONVERSATION_UPDATED": "Conversation Updated",
             "MESSAGE_CREATED": "Message created",
             "MESSAGE_UPDATED": "Message updated",
-            "WEBWIDGET_TRIGGERED": "Live chat widget opened by the user"
+            "WEBWIDGET_TRIGGERED": "Live chat widget opened by the user",
+            "LABEL_ADDED": "Label added to a contact or a conversation",
+            "LABEL_REMOVED": "Label removed from a contact or a conversation"
           }
         },
         "END_POINT": {
diff --git a/app/javascript/dashboard/routes/dashboard/settings/integrations/Webhooks/WebhookForm.vue b/app/javascript/dashboard/routes/dashboard/settings/integrations/Webhooks/WebhookForm.vue
index 3d6be7ae0..6ccd07496 100644
--- a/app/javascript/dashboard/routes/dashboard/settings/integrations/Webhooks/WebhookForm.vue
+++ b/app/javascript/dashboard/routes/dashboard/settings/integrations/Webhooks/WebhookForm.vue
@@ -61,6 +61,8 @@ const SUPPORTED_WEBHOOK_EVENTS = [
   'message_created',
   'message_updated',
   'webwidget_triggered',
+  'label_added',
+  'label_removed',
 ];
 
 export default {
diff --git a/app/listeners/base_listener.rb b/app/listeners/base_listener.rb
index ffd57d2a3..974a0f21c 100644
--- a/app/listeners/base_listener.rb
+++ b/app/listeners/base_listener.rb
@@ -24,6 +24,20 @@ class BaseListener
     [contact, contact.account]
   end
 
+  def extract_label_and_account(event)
+    data = event.data[:data]
+    labels = event.data[:labels]
+    type = event.data[:type].downcase
+
+    payload = {
+      labels: labels,
+      data: data.webhook_data,
+      type: type
+    }
+
+    [payload, data.account]
+  end
+
   def extract_changed_attributes(event)
     changed_attributes = event.data[:changed_attributes]
 
diff --git a/app/listeners/webhook_listener.rb b/app/listeners/webhook_listener.rb
index 11a86e639..7692cb82c 100644
--- a/app/listeners/webhook_listener.rb
+++ b/app/listeners/webhook_listener.rb
@@ -51,10 +51,24 @@ class WebhookListener < BaseListener
     deliver_webhook_payloads(payload, inbox)
   end
 
+  def label_added(event)
+    data, account = extract_label_and_account(event)
+    payload = data.webhook_data.merge(event: __method__.to_s)
+
+    deliver_account_webhooks(payload, account)
+  end
+
+  def label_removed(event)
+    data, account = extract_label_and_account(event)
+    payload = data.merge(event: __method__.to_s)
+
+    deliver_account_webhooks(payload, account)
+  end
+
   private
 
-  def deliver_account_webhooks(payload, inbox)
-    inbox.account.webhooks.account.each do |webhook|
+  def deliver_account_webhooks(payload, account)
+    account.webhooks.account.each do |webhook|
       next unless webhook.subscriptions.include?(payload[:event])
 
       WebhookJob.perform_later(webhook.url, payload)
@@ -69,7 +83,7 @@ class WebhookListener < BaseListener
   end
 
   def deliver_webhook_payloads(payload, inbox)
-    deliver_account_webhooks(payload, inbox)
+    deliver_account_webhooks(payload, inbox.account)
     deliver_api_inbox_webhooks(payload, inbox)
   end
 end
diff --git a/app/models/concerns/labelable.rb b/app/models/concerns/labelable.rb
index 5a71fe84f..da5013923 100644
--- a/app/models/concerns/labelable.rb
+++ b/app/models/concerns/labelable.rb
@@ -1,5 +1,6 @@
 module Labelable
   extend ActiveSupport::Concern
+  include Events::Types
 
   included do
     acts_as_taggable_on :labels
@@ -13,4 +14,25 @@ module Labelable
     new_labels << labels
     update!(label_list: new_labels)
   end
+
+  private
+
+  def notify_label_update
+    return unless saved_change_to_label_list?
+
+    previous_labels, current_labels = previous_changes[:label_list]
+    return unless (previous_labels.is_a? Array) && (current_labels.is_a? Array)
+
+    added_labels = current_labels - previous_labels
+    removed_labels = previous_labels - current_labels
+
+    dispatch_label_event(LABEL_ADDED, added_labels)
+    dispatch_label_event(LABEL_REMOVED, removed_labels)
+  end
+
+  def dispatch_label_event(event_name, labels)
+    return unless labels.size.positive?
+
+    Rails.configuration.dispatcher.dispatch(event_name, Time.zone.now, type: self.class.name, data: self, labels: labels)
+  end
 end
diff --git a/app/models/contact.rb b/app/models/contact.rb
index 2261d4230..745515990 100644
--- a/app/models/contact.rb
+++ b/app/models/contact.rb
@@ -45,7 +45,7 @@ class Contact < ApplicationRecord
 
   before_validation :prepare_contact_attributes
   after_create_commit :dispatch_create_event, :ip_lookup
-  after_update_commit :dispatch_update_event
+  after_update_commit :dispatch_update_event, :notify_label_update
   after_destroy_commit :dispatch_destroy_event
 
   scope :order_on_last_activity_at, lambda { |direction|
diff --git a/app/models/conversation.rb b/app/models/conversation.rb
index cf3a4c256..9f1b7e2aa 100644
--- a/app/models/conversation.rb
+++ b/app/models/conversation.rb
@@ -177,6 +177,7 @@ class Conversation < ApplicationRecord
     notify_status_change
     create_activity
     notify_conversation_updation
+    notify_label_update
   end
 
   def ensure_snooze_until_reset
diff --git a/app/models/webhook.rb b/app/models/webhook.rb
index fe97fe583..033849744 100644
--- a/app/models/webhook.rb
+++ b/app/models/webhook.rb
@@ -26,7 +26,7 @@ class Webhook < ApplicationRecord
   enum webhook_type: { account: 0, inbox: 1 }
 
   ALLOWED_WEBHOOK_EVENTS = %w[conversation_status_changed conversation_updated conversation_created message_created message_updated
-                              webwidget_triggered].freeze
+                              webwidget_triggered label_added label_removed].freeze
 
   private
 
diff --git a/lib/events/types.rb b/lib/events/types.rb
index b015cd3c5..117d22f8a 100644
--- a/lib/events/types.rb
+++ b/lib/events/types.rb
@@ -39,6 +39,10 @@ module Events::Types
   CONTACT_MERGED = 'contact.merged'
   CONTACT_DELETED = 'contact.deleted'
 
+  # label events
+  LABEL_ADDED = 'label.added'
+  LABEL_REMOVED = 'label.removed'
+
   # notification events
   NOTIFICATION_CREATED = 'notification.created'