diff --git a/app/models/message.rb b/app/models/message.rb
index 37c1c39b5..bf9593635 100644
--- a/app/models/message.rb
+++ b/app/models/message.rb
@@ -149,7 +149,7 @@ class Message < ApplicationRecord
   end
 
   def process_liquid_in_content
-    return if content.blank?
+    return if content.blank? || message_type != 'outgoing'
 
     template = Liquid::Template.parse(content)
 
diff --git a/spec/models/message_spec.rb b/spec/models/message_spec.rb
index 61f8744d5..b51fbda6f 100644
--- a/spec/models/message_spec.rb
+++ b/spec/models/message_spec.rb
@@ -214,7 +214,7 @@ RSpec.describe Message, type: :model do
   context 'when message is created with variables' do
     let(:contact) { create(:contact, name: 'john', phone_number: '+912883') }
     let(:conversation) { create(:conversation, id: 1, contact: contact) }
-    let(:message) { build(:message, conversation: conversation) }
+    let(:message) { build(:message, conversation: conversation, message_type: 'outgoing') }
 
     it 'set contact name variable in message' do
       message.content = 'hey {{contact.name}} how are you?'