diff --git a/.codeclimate.yml b/.codeclimate.yml
index 50d5360fd..667b0f340 100644
--- a/.codeclimate.yml
+++ b/.codeclimate.yml
@@ -17,7 +17,11 @@ checks:
   method-count:
     enabled: true
     config:
-      threshold: 25
+      threshold: 30
+  file-lines:
+    enabled: true
+    config:
+      threshold: 300
 exclude_patterns:
   - "spec/"
   - "**/specs/"
diff --git a/app/javascript/dashboard/api/inbox/conversation.js b/app/javascript/dashboard/api/inbox/conversation.js
index d5599ade0..e407aecb0 100644
--- a/app/javascript/dashboard/api/inbox/conversation.js
+++ b/app/javascript/dashboard/api/inbox/conversation.js
@@ -80,6 +80,12 @@ class ConversationApi extends ApiClient {
   sendEmailTranscript({ conversationId, email }) {
     return axios.post(`${this.url}/${conversationId}/transcript`, { email });
   }
+
+  updateCustomAttributes({ conversationId, customAttributes }) {
+    return axios.post(`${this.url}/${conversationId}/custom_attributes`, {
+      custom_attributes: customAttributes,
+    });
+  }
 }
 
 export default new ConversationApi();
diff --git a/app/javascript/dashboard/api/specs/inbox/conversation.spec.js b/app/javascript/dashboard/api/specs/inbox/conversation.spec.js
index f068b4a4f..814b83446 100644
--- a/app/javascript/dashboard/api/specs/inbox/conversation.spec.js
+++ b/app/javascript/dashboard/api/specs/inbox/conversation.spec.js
@@ -160,5 +160,18 @@ describe('#ConversationAPI', () => {
         }
       );
     });
+
+    it('#updateCustomAttributes', () => {
+      conversationAPI.updateCustomAttributes({
+        conversationId: 45,
+        customAttributes: { order_d: '1001' },
+      });
+      expect(context.axiosMock.post).toHaveBeenCalledWith(
+        '/api/v1/conversations/45/custom_attributes',
+        {
+          custom_attributes: { order_d: '1001' },
+        }
+      );
+    });
   });
 });
diff --git a/app/javascript/dashboard/assets/scss/widgets/_forms.scss b/app/javascript/dashboard/assets/scss/widgets/_forms.scss
index 17a7acaa8..13548db5f 100644
--- a/app/javascript/dashboard/assets/scss/widgets/_forms.scss
+++ b/app/javascript/dashboard/assets/scss/widgets/_forms.scss
@@ -1,8 +1,7 @@
 .error {
-
   #{$all-text-inputs},
   select,
-  .multiselect>.multiselect__tags {
+  .multiselect > .multiselect__tags {
     @include thin-border(var(--r-400));
   }
 
@@ -40,4 +39,8 @@ input {
     font-size: var(--font-size-small);
     height: var(--space-large);
   }
+
+  .error {
+    border-color: var(--r-400);
+  }
 }
diff --git a/app/javascript/dashboard/components/Accordion/AccordionItem.vue b/app/javascript/dashboard/components/Accordion/AccordionItem.vue
index c162ee313..bfe817285 100644
--- a/app/javascript/dashboard/components/Accordion/AccordionItem.vue
+++ b/app/javascript/dashboard/components/Accordion/AccordionItem.vue
@@ -15,7 +15,11 @@
         </div>
       </div>
     </button>
-    <div v-if="isOpen" class="cw-accordion--content">
+    <div
+      v-if="isOpen"
+      class="cw-accordion--content"
+      :class="{ compact: compact }"
+    >
       <slot />
     </div>
   </div>
@@ -33,6 +37,10 @@ export default {
       type: String,
       required: true,
     },
+    compact: {
+      type: Boolean,
+      default: false,
+    },
     icon: {
       type: String,
       default: '',
@@ -106,5 +114,9 @@ export default {
 
 .cw-accordion--content {
   padding: var(--space-normal);
+
+  &.compact {
+    padding: 0;
+  }
 }
 </style>
diff --git a/app/javascript/dashboard/components/CustomAttribute.vue b/app/javascript/dashboard/components/CustomAttribute.vue
new file mode 100644
index 000000000..0f5afbb88
--- /dev/null
+++ b/app/javascript/dashboard/components/CustomAttribute.vue
@@ -0,0 +1,220 @@
+<template>
+  <div class="contact-attribute">
+    <div class="title-wrap">
+      <h4 class="text-block-title title error">
+        <span class="attribute-name" :class="{ error: $v.editedValue.$error }">
+          {{ label }}
+        </span>
+      </h4>
+    </div>
+    <div v-show="isEditing">
+      <div class="input-group small">
+        <input
+          ref="inputfield"
+          v-model="editedValue"
+          :type="inputType"
+          class="input-group-field"
+          autofocus="true"
+          :class="{ error: $v.editedValue.$error }"
+          @blur="$v.editedValue.$touch"
+          @keyup.enter="onUpdate"
+        />
+        <div class="input-group-button">
+          <woot-button size="small" icon="ion-checkmark" @click="onUpdate" />
+        </div>
+      </div>
+      <span v-if="shouldShowErrorMessage" class="error-message">
+        {{ errorMessage }}
+      </span>
+    </div>
+    <div
+      v-show="!isEditing"
+      class="value--view"
+      :class="{ 'is-editable': showActions }"
+    >
+      <a
+        v-if="isAttributeTypeLink"
+        :href="value"
+        target="_blank"
+        rel="noopener noreferrer"
+        class="value"
+      >
+        {{ value || '---' }}
+      </a>
+      <p v-else class="value">
+        {{ value || '---' }}
+      </p>
+      <woot-button
+        v-if="showActions"
+        v-tooltip="$t('CUSTOM_ATTRIBUTES.ACTIONS.COPY')"
+        variant="link"
+        size="small"
+        color-scheme="secondary"
+        icon="ion-clipboard"
+        class-names="edit-button"
+        @click="onCopy"
+      />
+      <woot-button
+        v-if="showActions"
+        v-tooltip="$t('CUSTOM_ATTRIBUTES.ACTIONS.EDIT')"
+        variant="link"
+        size="small"
+        color-scheme="secondary"
+        icon="ion-compose"
+        class-names="edit-button"
+        @click="onEdit"
+      />
+      <woot-button
+        v-if="showActions"
+        v-tooltip="$t('CUSTOM_ATTRIBUTES.ACTIONS.DELETE')"
+        variant="link"
+        size="small"
+        color-scheme="secondary"
+        icon="ion-trash-a"
+        class-names="edit-button"
+        @click="onDelete"
+      />
+    </div>
+  </div>
+</template>
+
+<script>
+import { required, url } from 'vuelidate/lib/validators';
+import { BUS_EVENTS } from 'shared/constants/busEvents';
+
+export default {
+  props: {
+    label: { type: String, required: true },
+    value: { type: [String, Number], default: '' },
+    showActions: { type: Boolean, default: false },
+    attributeType: { type: String, default: 'text' },
+    attributeKey: { type: String, required: true },
+  },
+  data() {
+    return {
+      isEditing: false,
+      editedValue: this.value,
+    };
+  },
+  validations() {
+    if (this.isAttributeTypeLink) {
+      return {
+        editedValue: { required, url },
+      };
+    }
+    return {
+      editedValue: { required },
+    };
+  },
+
+  computed: {
+    isAttributeTypeLink() {
+      return this.attributeType === 'link';
+    },
+    inputType() {
+      return this.isAttributeTypeLink ? 'url' : this.attributeType;
+    },
+    shouldShowErrorMessage() {
+      return this.$v.editedValue.$error;
+    },
+    errorMessage() {
+      if (this.$v.editedValue.url) {
+        return this.$t('CUSTOM_ATTRIBUTES.VALIDATIONS.INVALID_URL');
+      }
+      return this.$t('CUSTOM_ATTRIBUTES.VALIDATIONS.REQUIRED');
+    },
+  },
+  mounted() {
+    bus.$on(BUS_EVENTS.FOCUS_CUSTOM_ATTRIBUTE, focusAttributeKey => {
+      if (this.attributeKey === focusAttributeKey) {
+        this.onEdit();
+      }
+    });
+  },
+  methods: {
+    focusInput() {
+      if (this.$refs.inputfield) {
+        this.$refs.inputfield.focus();
+      }
+    },
+    onEdit() {
+      this.isEditing = true;
+      this.$nextTick(() => {
+        this.focusInput();
+      });
+    },
+    onUpdate() {
+      this.$v.$touch();
+      if (this.$v.$invalid) {
+        return;
+      }
+      this.isEditing = false;
+      this.$emit('update', this.attributeKey, this.editedValue);
+    },
+    onDelete() {
+      this.isEditing = false;
+      this.$emit('delete', this.attributeKey);
+    },
+    onCopy() {
+      this.$emit('copy', this.value);
+    },
+  },
+};
+</script>
+
+<style lang="scss" scoped>
+.contact-attribute {
+  padding: var(--space-slab) var(--space-normal);
+}
+
+.title-wrap {
+  display: flex;
+  align-items: center;
+  margin-bottom: var(--space-mini);
+}
+.title {
+  display: flex;
+  align-items: center;
+  margin: 0;
+}
+.attribute-name {
+  &.error {
+    color: var(--r-400);
+  }
+}
+.title--icon {
+  width: var(--space-two);
+}
+.edit-button {
+  display: none;
+}
+.value--view {
+  display: flex;
+
+  &.is-editable:hover {
+    .value {
+      background: var(--color-background);
+    }
+    .edit-button {
+      display: block;
+    }
+  }
+}
+.value {
+  display: inline-block;
+  min-width: var(--space-mega);
+  border-radius: var(--border-radius-small);
+  word-break: break-all;
+  padding: var(--space-micro) var(--space-smaller);
+}
+.error-message {
+  color: var(--r-400);
+  display: block;
+  font-size: 1.4rem;
+  font-size: var(--font-size-small);
+  font-weight: 400;
+  margin-bottom: 1rem;
+  margin-top: -1.6rem;
+  width: 100%;
+}
+</style>
diff --git a/app/javascript/dashboard/i18n/locale/en/attributesMgmt.json b/app/javascript/dashboard/i18n/locale/en/attributesMgmt.json
index d7bcb597a..f31070f52 100644
--- a/app/javascript/dashboard/i18n/locale/en/attributesMgmt.json
+++ b/app/javascript/dashboard/i18n/locale/en/attributesMgmt.json
@@ -20,8 +20,8 @@
           "ERROR": "Description is required"
         },
         "MODEL": {
-          "LABEL": "Model",
-          "PLACEHOLDER": "Please select a model",
+          "LABEL": "Applies to",
+          "PLACEHOLDER": "Please select one",
           "ERROR": "Model is required"
         },
         "TYPE": {
diff --git a/app/javascript/dashboard/i18n/locale/en/contact.json b/app/javascript/dashboard/i18n/locale/en/contact.json
index b0f4eb9ae..6d2b26443 100644
--- a/app/javascript/dashboard/i18n/locale/en/contact.json
+++ b/app/javascript/dashboard/i18n/locale/en/contact.json
@@ -237,8 +237,15 @@
     }
   },
   "CUSTOM_ATTRIBUTES": {
+    "ADD_BUTTON_TEXT": "Add attributes",
     "BUTTON": "Add custom attribute",
     "NOT_AVAILABLE": "There are no custom attributes available for this contact.",
+    "COPY_SUCCESSFUL": "Copied to clipboard successfully",
+    "ACTIONS": {
+      "COPY": "Copy attribute",
+      "DELETE": "Delete attribute",
+      "EDIT": "Edit attribute"
+    },
     "ADD": {
       "TITLE": "Create custom attribute",
       "DESC": "Add custom information to this contact."
@@ -254,7 +261,29 @@
       "VALUE": {
         "LABEL": "Attribute value",
         "PLACEHOLDER": "Eg: 11901 "
+      },
+      "ADD": {
+        "TITLE": "Add",
+        "SUCCESS": "Attribute added successfully",
+        "ERROR": "Unable to add attribute. Please try again later"
+      },
+      "UPDATE": {
+        "SUCCESS": "Attribute updated successfully",
+        "ERROR": "Unable to update attribute. Please try again later"
+      },
+      "DELETE": {
+        "SUCCESS": "Attribute deleted successfully",
+        "ERROR": "Unable to delete attribute. Please try again later"
+      },
+      "ATTRIBUTE_SELECT": {
+        "TITLE": "Add attributes",
+        "PLACEHOLDER": "Search attributes",
+        "NO_RESULT": "No attributes found"
       }
+    },
+    "VALIDATIONS": {
+      "REQUIRED": "Valid value is required",
+      "INVALID_URL": "Invalid URL"
     }
   },
   "MERGE_CONTACTS": {
diff --git a/app/javascript/dashboard/i18n/locale/en/conversation.json b/app/javascript/dashboard/i18n/locale/en/conversation.json
index 2eca31606..a50e8cb16 100644
--- a/app/javascript/dashboard/i18n/locale/en/conversation.json
+++ b/app/javascript/dashboard/i18n/locale/en/conversation.json
@@ -156,6 +156,27 @@
       "PREVIOUS_CONVERSATION": "Previous Conversations"
     }
   },
+  "CONVERSATION_CUSTOM_ATTRIBUTES": {
+    "ADD_BUTTON_TEXT": "Create attribute",
+    "UPDATE": {
+      "SUCCESS": "Attribute updated successfully",
+      "ERROR": "Unable to update attribute. Please try again later"
+    },
+    "ADD": {
+      "TITLE": "Add",
+      "SUCCESS": "Attribute added successfully",
+      "ERROR": "Unable to add attribute. Please try again later"
+    },
+    "DELETE": {
+      "SUCCESS": "Attribute deleted successfully",
+      "ERROR": "Unable to delete attribute. Please try again later"
+    },
+    "ATTRIBUTE_SELECT": {
+      "TITLE": "Add attributes",
+      "PLACEHOLDER": "Search attributes",
+      "NO_RESULT": "No attributes found"
+    }
+  },
   "EMAIL_HEADER": {
     "TO": "To",
     "BCC": "Bcc",
diff --git a/app/javascript/dashboard/mixins/attributeMixin.js b/app/javascript/dashboard/mixins/attributeMixin.js
new file mode 100644
index 000000000..5ed944e77
--- /dev/null
+++ b/app/javascript/dashboard/mixins/attributeMixin.js
@@ -0,0 +1,56 @@
+import { mapGetters } from 'vuex';
+
+export default {
+  computed: {
+    ...mapGetters({
+      currentChat: 'getSelectedChat',
+      accountId: 'getCurrentAccountId',
+    }),
+    attributes() {
+      return this.$store.getters['attributes/getAttributesByModel'](
+        'conversation_attribute'
+      );
+    },
+    customAttributes() {
+      return this.currentChat.custom_attributes || {};
+    },
+    conversationId() {
+      return this.currentChat.id;
+    },
+    // Select only custom attribute which are already defined
+    filteredAttributes() {
+      return Object.keys(this.customAttributes)
+        .filter(key => {
+          return this.attributes.find(item => item.attribute_key === key);
+        })
+        .map(key => {
+          const item = this.attributes.find(
+            attribute => attribute.attribute_key === key
+          );
+          return {
+            ...item,
+            value: this.customAttributes[key],
+            icon: this.attributeIcon(item.attribute_display_type),
+          };
+        });
+    },
+  },
+  methods: {
+    attributeIcon(attributeType) {
+      switch (attributeType) {
+        case 'date':
+          return 'ion-calendar';
+        case 'link':
+          return 'ion-link';
+        case 'currency':
+          return 'ion-social-usd';
+        case 'number':
+          return 'ion-calculator';
+        case 'percent':
+          return 'ion-calculator';
+        default:
+          return 'ion-edit';
+      }
+    },
+  },
+};
diff --git a/app/javascript/dashboard/mixins/specs/attributeFixtures.js b/app/javascript/dashboard/mixins/specs/attributeFixtures.js
new file mode 100644
index 000000000..9b0cc0fc1
--- /dev/null
+++ b/app/javascript/dashboard/mixins/specs/attributeFixtures.js
@@ -0,0 +1,26 @@
+export default [
+  {
+    attribute_description: 'Product name',
+    attribute_display_name: 'Product name',
+    attribute_display_type: 'text',
+    attribute_key: 'product_name',
+    attribute_model: 'conversation_attribute',
+    created_at: '2021-09-03T10:45:09.587Z',
+    default_value: null,
+    id: 6,
+    updated_at: '2021-09-22T10:40:42.511Z',
+  },
+  {
+    attribute_description: 'Product identifier',
+    attribute_display_name: 'Product id',
+    attribute_display_type: 'number',
+    attribute_key: 'product_id',
+    attribute_model: 'conversation_attribute',
+    created_at: '2021-09-16T13:06:47.329Z',
+    default_value: null,
+    icon: 'ion-calculator',
+    id: 10,
+    updated_at: '2021-09-22T10:42:25.873Z',
+    value: 2021,
+  },
+];
diff --git a/app/javascript/dashboard/mixins/specs/attributeMixin.spec.js b/app/javascript/dashboard/mixins/specs/attributeMixin.spec.js
new file mode 100644
index 000000000..c783b3bef
--- /dev/null
+++ b/app/javascript/dashboard/mixins/specs/attributeMixin.spec.js
@@ -0,0 +1,89 @@
+import { shallowMount, createLocalVue } from '@vue/test-utils';
+import attributeMixin from '../attributeMixin';
+import Vuex from 'vuex';
+import attributeFixtures from './attributeFixtures';
+
+const localVue = createLocalVue();
+localVue.use(Vuex);
+
+describe('attributeMixin', () => {
+  let getters;
+  let actions;
+  let store;
+
+  beforeEach(() => {
+    actions = { updateUISettings: jest.fn(), toggleSidebarUIState: jest.fn() };
+    getters = {
+      getSelectedChat: () => ({
+        id: 7165,
+        custom_attributes: {
+          product_id: 2021,
+        },
+      }),
+      getCurrentAccountId: () => 1,
+    };
+    store = new Vuex.Store({ actions, getters });
+  });
+
+  it('returns currently selected conversation custom attributes', () => {
+    const Component = {
+      render() {},
+      title: 'TestComponent',
+      mixins: [attributeMixin],
+    };
+    const wrapper = shallowMount(Component, { store, localVue });
+    expect(wrapper.vm.customAttributes).toEqual({
+      product_id: 2021,
+    });
+  });
+
+  it('returns currently selected conversation id', () => {
+    const Component = {
+      render() {},
+      title: 'TestComponent',
+      mixins: [attributeMixin],
+    };
+    const wrapper = shallowMount(Component, { store, localVue });
+    expect(wrapper.vm.conversationId).toEqual(7165);
+  });
+
+  it('returns filtered attributes from conversation custom attributes', () => {
+    const Component = {
+      render() {},
+      title: 'TestComponent',
+      mixins: [attributeMixin],
+      computed: {
+        attributes() {
+          return attributeFixtures;
+        },
+      },
+    };
+    const wrapper = shallowMount(Component, { store, localVue });
+    expect(wrapper.vm.filteredAttributes).toEqual([
+      {
+        attribute_description: 'Product identifier',
+        attribute_display_name: 'Product id',
+        attribute_display_type: 'number',
+        attribute_key: 'product_id',
+        attribute_model: 'conversation_attribute',
+        created_at: '2021-09-16T13:06:47.329Z',
+        default_value: null,
+        icon: 'ion-calculator',
+        id: 10,
+        updated_at: '2021-09-22T10:42:25.873Z',
+        value: 2021,
+      },
+    ]);
+  });
+
+  it('return icon if attribute type passed correctly', () => {
+    const Component = {
+      render() {},
+      title: 'TestComponent',
+      mixins: [attributeMixin],
+    };
+    const wrapper = shallowMount(Component, { store, localVue });
+    expect(wrapper.vm.attributeIcon('date')).toBe('ion-calendar');
+    expect(wrapper.vm.attributeIcon()).toBe('ion-edit');
+  });
+});
diff --git a/app/javascript/dashboard/routes/dashboard/conversation/ContactConversations.vue b/app/javascript/dashboard/routes/dashboard/conversation/ContactConversations.vue
index 8de144be7..c4a4b9117 100644
--- a/app/javascript/dashboard/routes/dashboard/conversation/ContactConversations.vue
+++ b/app/javascript/dashboard/routes/dashboard/conversation/ContactConversations.vue
@@ -74,8 +74,4 @@ export default {
   margin-bottom: var(--space-normal);
   color: var(--b-500);
 }
-
-.conv-details--item {
-  padding-bottom: 0;
-}
 </style>
diff --git a/app/javascript/dashboard/routes/dashboard/conversation/ContactCustomAttributes.vue b/app/javascript/dashboard/routes/dashboard/conversation/ContactCustomAttributes.vue
index 0b2749700..6f73aa51e 100644
--- a/app/javascript/dashboard/routes/dashboard/conversation/ContactCustomAttributes.vue
+++ b/app/javascript/dashboard/routes/dashboard/conversation/ContactCustomAttributes.vue
@@ -61,10 +61,6 @@ export default {
   margin-bottom: var(--space-normal);
 }
 
-.conv-details--item {
-  padding-bottom: 0;
-}
-
 .custom-attribute--row__attribute {
   font-weight: 500;
 }
diff --git a/app/javascript/dashboard/routes/dashboard/conversation/ContactDetailsItem.vue b/app/javascript/dashboard/routes/dashboard/conversation/ContactDetailsItem.vue
index f84f0e3fb..c2987fe9c 100644
--- a/app/javascript/dashboard/routes/dashboard/conversation/ContactDetailsItem.vue
+++ b/app/javascript/dashboard/routes/dashboard/conversation/ContactDetailsItem.vue
@@ -1,9 +1,8 @@
 <template>
-  <div class="conv-details--item">
+  <div class="conv-details--item" :class="{ compact: compact }">
     <h4 class="conv-details--item__label text-block-title">
-      <span class="title--icon">
-        <emoji-or-icon :icon="icon" :emoji="emoji" />
-        <span>{{ title }}</span>
+      <span class="item__title">
+        {{ title }}
       </span>
       <slot name="button"></slot>
     </h4>
@@ -16,17 +15,13 @@
 </template>
 
 <script>
-import EmojiOrIcon from 'shared/components/EmojiOrIcon';
-
 export default {
-  components: {
-    EmojiOrIcon,
-  },
   props: {
     title: { type: String, required: true },
     icon: { type: String, default: '' },
     emoji: { type: String, default: '' },
     value: { type: [String, Number], default: '' },
+    compact: { type: Boolean, default: false },
   },
 };
 </script>
@@ -34,6 +29,12 @@ export default {
 <style lang="scss" scoped>
 .conv-details--item {
   overflow: auto;
+  padding: var(--space-slab) var(--space-normal);
+
+  &.compact {
+    padding: 0;
+  }
+
   .conv-details--item__label {
     align-items: center;
     display: flex;
@@ -46,19 +47,6 @@ export default {
 
   .conv-details--item__value {
     word-break: break-all;
-    margin-left: var(--space-medium);
-    margin-bottom: var(--space-normal);
-  }
-
-  .title--icon .icon--emoji,
-  .title--icon .icon--font {
-    display: inline-block;
-    width: var(--space-medium);
-  }
-
-  .title--icon {
-    display: flex;
-    align-items: center;
   }
 }
 </style>
diff --git a/app/javascript/dashboard/routes/dashboard/conversation/ContactPanel.vue b/app/javascript/dashboard/routes/dashboard/conversation/ContactPanel.vue
index 719e1b64e..3a9329b71 100644
--- a/app/javascript/dashboard/routes/dashboard/conversation/ContactPanel.vue
+++ b/app/javascript/dashboard/routes/dashboard/conversation/ContactPanel.vue
@@ -13,6 +13,7 @@
         <div>
           <div class="multiselect-wrap--small">
             <contact-details-item
+              compact
               :title="$t('CONVERSATION_SIDEBAR.ASSIGNEE_LABEL')"
             >
               <template v-slot:button>
@@ -45,6 +46,7 @@
           </div>
           <div class="multiselect-wrap--small">
             <contact-details-item
+              compact
               :title="$t('CONVERSATION_SIDEBAR.TEAM_LABEL')"
             />
             <multiselect-dropdown
@@ -64,68 +66,26 @@
             />
           </div>
           <contact-details-item
+            compact
             :title="$t('CONVERSATION_SIDEBAR.ACCORDION.CONVERSATION_LABELS')"
           />
           <conversation-labels :conversation-id="conversationId" />
         </div>
       </accordion-item>
     </div>
-
     <accordion-item
-      v-if="browser.browser_name"
       :title="$t('CONVERSATION_SIDEBAR.ACCORDION.CONVERSATION_INFO')"
       :is-open="isContactSidebarItemOpen('is_conv_details_open')"
+      compact
       @click="value => toggleSidebarUIState('is_conv_details_open', value)"
     >
-      <div class="conversation--details">
-        <contact-details-item
-          v-if="location"
-          :title="$t('CONTACT_FORM.FORM.LOCATION.LABEL')"
-          :value="location"
-          icon="ion-map"
-          emoji="📍"
-        />
-        <contact-details-item
-          v-if="ipAddress"
-          :title="$t('CONTACT_PANEL.IP_ADDRESS')"
-          :value="ipAddress"
-          icon="ion-android-locate"
-          emoji="🧭"
-        />
-        <contact-details-item
-          v-if="browser.browser_name"
-          :title="$t('CONTACT_PANEL.BROWSER')"
-          :value="browserName"
-          icon="ion-ios-world-outline"
-          emoji="🌐"
-        />
-        <contact-details-item
-          v-if="browser.platform_name"
-          :title="$t('CONTACT_PANEL.OS')"
-          :value="platformName"
-          icon="ion-laptop"
-          emoji="💻"
-        />
-        <contact-details-item
-          v-if="referer"
-          :title="$t('CONTACT_PANEL.INITIATED_FROM')"
-          :value="referer"
-          icon="ion-link"
-          emoji="🔗"
-        >
-          <a :href="referer" rel="noopener noreferrer nofollow" target="_blank">
-            {{ referer }}
-          </a>
-        </contact-details-item>
-        <contact-details-item
-          v-if="initiatedAt"
-          :title="$t('CONTACT_PANEL.INITIATED_AT')"
-          :value="initiatedAt.timestamp"
-          icon="ion-clock"
-          emoji="🕰"
-        />
-      </div>
+      <conversation-info
+        :conversation-attributes="conversationAdditionalAttributes"
+        :contact-attributes="contactAdditionalAttributes"
+      >
+      </conversation-info>
     </accordion-item>
+
     <accordion-item
       v-if="hasContactAttributes"
       :title="$t('CONVERSATION_SIDEBAR.ACCORDION.CONTACT_ATTRIBUTES')"
@@ -162,21 +122,21 @@ import ContactConversations from './ContactConversations.vue';
 import ContactCustomAttributes from './ContactCustomAttributes';
 import ContactDetailsItem from './ContactDetailsItem.vue';
 import ContactInfo from './contact/ContactInfo';
+import ConversationInfo from './ConversationInfo';
 import ConversationLabels from './labels/LabelBox.vue';
 import MultiselectDropdown from 'shared/components/ui/MultiselectDropdown.vue';
 import uiSettingsMixin from 'dashboard/mixins/uiSettings';
 
-import flag from 'country-code-emoji';
-
 export default {
   components: {
-    ContactCustomAttributes,
+    AccordionItem,
     ContactConversations,
+    ContactCustomAttributes,
     ContactDetailsItem,
     ContactInfo,
+    ConversationInfo,
     ConversationLabels,
     MultiselectDropdown,
-    AccordionItem,
   },
   mixins: [alertMixin, agentMixin, uiSettingsMixin],
   props: {
@@ -200,68 +160,30 @@ export default {
       currentUser: 'getCurrentUser',
       uiFlags: 'inboxAssignableAgents/getUIFlags',
     }),
+    conversationAdditionalAttributes() {
+      return this.currentConversationMetaData.additional_attributes || {};
+    },
+    channelType() {
+      return this.currentChat.meta?.channel;
+    },
+    contact() {
+      return this.$store.getters['contacts/getContact'](this.contactId);
+    },
+    contactAdditionalAttributes() {
+      return this.contact.additional_attributes || {};
+    },
+    contactId() {
+      return this.currentChat.meta?.sender?.id;
+    },
     currentConversationMetaData() {
       return this.$store.getters[
         'conversationMetadata/getConversationMetadata'
       ](this.conversationId);
     },
-    additionalAttributes() {
-      return this.currentConversationMetaData.additional_attributes || {};
-    },
     hasContactAttributes() {
       const { custom_attributes: customAttributes } = this.contact;
       return customAttributes && Object.keys(customAttributes).length;
     },
-    browser() {
-      return this.additionalAttributes.browser || {};
-    },
-    referer() {
-      return this.additionalAttributes.referer;
-    },
-    initiatedAt() {
-      return this.additionalAttributes.initiated_at;
-    },
-    browserName() {
-      return `${this.browser.browser_name || ''} ${this.browser
-        .browser_version || ''}`;
-    },
-    contactAdditionalAttributes() {
-      return this.contact.additional_attributes || {};
-    },
-    ipAddress() {
-      const { created_at_ip: createdAtIp } = this.contactAdditionalAttributes;
-      return createdAtIp;
-    },
-    location() {
-      const {
-        country = '',
-        city = '',
-        country_code: countryCode,
-      } = this.contactAdditionalAttributes;
-      const cityAndCountry = [city, country].filter(item => !!item).join(', ');
-
-      if (!cityAndCountry) {
-        return '';
-      }
-      const countryFlag = countryCode ? flag(countryCode) : '🌎';
-      return `${cityAndCountry} ${countryFlag}`;
-    },
-    platformName() {
-      const {
-        platform_name: platformName,
-        platform_version: platformVersion,
-      } = this.browser;
-      return `${platformName || ''} ${platformVersion || ''}`;
-    },
-    channelType() {
-      return this.currentChat.meta?.channel;
-    },
-    contactId() {
-      return this.currentChat.meta?.sender?.id;
-    },
-    contact() {
-      return this.$store.getters['contacts/getContact'](this.contactId);
-    },
     teamsList() {
       if (this.assignedTeam) {
         return [
@@ -330,6 +252,7 @@ export default {
   },
   mounted() {
     this.getContactDetails();
+    this.$store.dispatch('attributes/get', 0);
   },
   methods: {
     onPanelToggle() {
@@ -340,6 +263,11 @@ export default {
         this.$store.dispatch('contacts/show', { id: this.contactId });
       }
     },
+    getAttributesByModel() {
+      if (this.contactId) {
+        this.$store.dispatch('contacts/show', { id: this.contactId });
+      }
+    },
     openTranscriptModal() {
       this.showTranscriptModal = true;
     },
diff --git a/app/javascript/dashboard/routes/dashboard/conversation/ConversationInfo.vue b/app/javascript/dashboard/routes/dashboard/conversation/ConversationInfo.vue
new file mode 100644
index 000000000..60ddc1c1c
--- /dev/null
+++ b/app/javascript/dashboard/routes/dashboard/conversation/ConversationInfo.vue
@@ -0,0 +1,144 @@
+<template>
+  <div class="conversation--details">
+    <contact-details-item
+      v-if="initiatedAt"
+      :title="$t('CONTACT_PANEL.INITIATED_AT')"
+      :value="initiatedAt.timestamp"
+      class="conversation--attribute"
+    />
+    <contact-details-item
+      v-if="referer"
+      :title="$t('CONTACT_PANEL.INITIATED_FROM')"
+      :value="referer"
+      class="conversation--attribute"
+    >
+      <a :href="referer" rel="noopener noreferrer nofollow" target="_blank">
+        {{ referer }}
+      </a>
+    </contact-details-item>
+    <contact-details-item
+      v-if="browserName"
+      :title="$t('CONTACT_PANEL.BROWSER')"
+      :value="browserName"
+      class="conversation--attribute"
+    />
+    <contact-details-item
+      v-if="platformName"
+      :title="$t('CONTACT_PANEL.OS')"
+      :value="platformName"
+      class="conversation--attribute"
+    />
+    <contact-details-item
+      v-if="ipAddress"
+      :title="$t('CONTACT_PANEL.IP_ADDRESS')"
+      :value="ipAddress"
+      class="conversation--attribute"
+    />
+    <custom-attributes
+      attribute-type="conversation_attribute"
+      attribute-class="conversation--attribute"
+      :class="customAttributeRowClass"
+    />
+    <custom-attribute-selector attribute-type="conversation_attribute" />
+  </div>
+</template>
+
+<script>
+import ContactDetailsItem from './ContactDetailsItem.vue';
+import CustomAttributes from './customAttributes/CustomAttributes.vue';
+import CustomAttributeSelector from './customAttributes/CustomAttributeSelector.vue';
+
+export default {
+  components: {
+    ContactDetailsItem,
+    CustomAttributes,
+    CustomAttributeSelector,
+  },
+  props: {
+    conversationAttributes: {
+      type: Object,
+      default: () => ({}),
+    },
+    contactAttributes: {
+      type: Object,
+      default: () => ({}),
+    },
+  },
+  STATIC_ATTRIBUTES: [
+    {
+      name: 'initiated_at',
+      label: 'CONTACT_PANEL.INITIATED_AT',
+    },
+    {
+      name: 'referer',
+      label: 'CONTACT_PANEL.BROWSER',
+    },
+    {
+      name: 'browserName',
+      label: 'CONTACT_PANEL.BROWSER',
+    },
+    {
+      name: 'platformName',
+      label: 'CONTACT_PANEL.OS',
+    },
+    {
+      name: 'ipAddress',
+      label: 'CONTACT_PANEL.IP_ADDRESS',
+    },
+  ],
+  computed: {
+    referer() {
+      return this.conversationAttributes.referer;
+    },
+    initiatedAt() {
+      return this.conversationAttributes.initiated_at;
+    },
+    browserName() {
+      if (!this.conversationAttributes.browser) {
+        return '';
+      }
+      const {
+        browser_name: browserName = '',
+        browser_version: browserVersion = '',
+      } = this.conversationAttributes.browser;
+      return `${browserName} ${browserVersion}`;
+    },
+    platformName() {
+      if (!this.conversationAttributes.browser) {
+        return '';
+      }
+      const {
+        platform_name: platformName,
+        platform_version: platformVersion,
+      } = this.conversationAttributes.browser;
+      return `${platformName || ''} ${platformVersion || ''}`;
+    },
+    ipAddress() {
+      const { created_at_ip: createdAtIp } = this.contactAttributes;
+      return createdAtIp;
+    },
+    customAttributeRowClass() {
+      const attributes = [
+        'initiatedAt',
+        'referer',
+        'browserName',
+        'platformName',
+        'ipAddress',
+      ];
+      const availableAttributes = attributes.filter(
+        attribute => !!this[attribute]
+      );
+      return availableAttributes.length % 2 === 0 ? 'even' : 'odd';
+    },
+  },
+};
+</script>
+<style scoped lang="scss">
+.conversation--attribute {
+  border-bottom: 1px solid var(--color-border-light);
+
+  &:nth-child(2n) {
+    background: var(--b-50);
+  }
+}
+</style>
diff --git a/app/javascript/dashboard/routes/dashboard/conversation/contact/ContactInfo.vue b/app/javascript/dashboard/routes/dashboard/conversation/contact/ContactInfo.vue
index 8800a6fc7..eece99e32 100644
--- a/app/javascript/dashboard/routes/dashboard/conversation/contact/ContactInfo.vue
+++ b/app/javascript/dashboard/routes/dashboard/conversation/contact/ContactInfo.vue
@@ -41,19 +41,19 @@
             emoji="📞"
             :title="$t('CONTACT_PANEL.PHONE_NUMBER')"
           />
-          <contact-info-row
-            v-if="additionalAttributes.location"
-            :value="additionalAttributes.location"
-            icon="ion-map"
-            emoji="🌍"
-            :title="$t('CONTACT_PANEL.LOCATION')"
-          />
           <contact-info-row
             :value="additionalAttributes.company_name"
             icon="ion-briefcase"
             emoji="🏢"
             :title="$t('CONTACT_PANEL.COMPANY')"
           />
+          <contact-info-row
+            v-if="location || additionalAttributes.location"
+            :value="location || additionalAttributes.location"
+            icon="ion-map"
+            emoji="🌍"
+            :title="$t('CONTACT_PANEL.LOCATION')"
+          />
         </div>
       </div>
       <div class="contact-actions">
@@ -145,6 +145,7 @@ import ContactMergeModal from 'dashboard/modules/contact/ContactMergeModal';
 import alertMixin from 'shared/mixins/alertMixin';
 import adminMixin from '../../../../mixins/isAdmin';
 import { mapGetters } from 'vuex';
+import flag from 'country-code-emoji';
 
 export default {
   components: {
@@ -190,6 +191,20 @@ export default {
     additionalAttributes() {
       return this.contact.additional_attributes || {};
     },
+    location() {
+      const {
+        country = '',
+        city = '',
+        country_code: countryCode,
+      } = this.additionalAttributes;
+      const cityAndCountry = [city, country].filter(item => !!item).join(', ');
+
+      if (!cityAndCountry) {
+        return '';
+      }
+      const countryFlag = countryCode ? flag(countryCode) : '🌎';
+      return `${cityAndCountry} ${countryFlag}`;
+    },
     socialProfiles() {
       const {
         social_profiles: socialProfiles,
@@ -294,7 +309,7 @@ export default {
 }
 
 .contact--metadata {
-  margin-bottom: var(--space-small);
+  margin-bottom: var(--space-slab);
 }
 
 .contact-actions {
diff --git a/app/javascript/dashboard/routes/dashboard/conversation/customAttributes/CustomAttributeDropDown.vue b/app/javascript/dashboard/routes/dashboard/conversation/customAttributes/CustomAttributeDropDown.vue
new file mode 100644
index 000000000..92e9b6f56
--- /dev/null
+++ b/app/javascript/dashboard/routes/dashboard/conversation/customAttributes/CustomAttributeDropDown.vue
@@ -0,0 +1,155 @@
+<template>
+  <div class="dropdown-search-wrap">
+    <h4 class="text-block-title">
+      {{ $t('CUSTOM_ATTRIBUTES.FORM.ATTRIBUTE_SELECT.TITLE') }}
+    </h4>
+    <div class="search-wrap">
+      <input
+        ref="searchbar"
+        v-model="search"
+        type="text"
+        class="search-input"
+        autofocus="true"
+        :placeholder="$t('CUSTOM_ATTRIBUTES.FORM.ATTRIBUTE_SELECT.PLACEHOLDER')"
+      />
+    </div>
+    <div class="list-wrap">
+      <div class="list">
+        <woot-dropdown-menu>
+          <custom-attribute-drop-down-item
+            v-for="attribute in filteredAttributes"
+            :key="attribute.attribute_display_name"
+            :title="attribute.attribute_display_name"
+            @click="onAddAttribute(attribute)"
+          />
+        </woot-dropdown-menu>
+        <div v-if="noResult" class="no-result">
+          {{ $t('CUSTOM_ATTRIBUTES.FORM.ATTRIBUTE_SELECT.NO_RESULT') }}
+        </div>
+        <woot-button
+          variant="hollow"
+          class="add"
+          icon="ion-plus-round"
+          size="tiny"
+          @click="addNewAttribute"
+        >
+          {{ $t('CUSTOM_ATTRIBUTES.FORM.ADD.TITLE') }}
+        </woot-button>
+      </div>
+    </div>
+  </div>
+</template>
+
+<script>
+import CustomAttributeDropDownItem from './CustomAttributeDropDownItem.vue';
+import attributeMixin from 'dashboard/mixins/attributeMixin';
+export default {
+  components: {
+    CustomAttributeDropDownItem,
+  },
+  mixins: [attributeMixin],
+  props: {
+    attributeType: {
+      type: String,
+      default: 'conversation_attribute',
+    },
+  },
+
+  data() {
+    return {
+      search: '',
+    };
+  },
+
+  computed: {
+    filteredAttributes() {
+      return this.attributes
+        .filter(
+          item =>
+            !Object.keys(this.customAttributes).includes(item.attribute_key)
+        )
+        .filter(attribute => {
+          return attribute.attribute_display_name
+            .toLowerCase()
+            .includes(this.search.toLowerCase());
+        });
+    },
+
+    noResult() {
+      return this.filteredAttributes.length === 0 && this.search !== '';
+    },
+  },
+
+  mounted() {
+    this.focusInput();
+  },
+
+  methods: {
+    focusInput() {
+      this.$refs.searchbar.focus();
+    },
+    addNewAttribute() {
+      this.$router.push(
+        `/app/accounts/${this.accountId}/settings/attributes/list`
+      );
+    },
+    async onAddAttribute(attribute) {
+      this.$emit('add-attribute', attribute);
+    },
+  },
+};
+</script>
+
+<style lang="scss" scoped>
+.dropdown-search-wrap {
+  display: flex;
+  flex-direction: column;
+  width: 100%;
+  max-height: 20rem;
+
+  .search-wrap {
+    margin-bottom: var(--space-small);
+    flex: 0 0 auto;
+    max-height: var(--space-large);
+
+    .search-input {
+      margin: 0;
+      width: 100%;
+      border: 1px solid transparent;
+      height: var(--space-large);
+      font-size: var(--font-size-small);
+      padding: var(--space-small);
+      background-color: var(--color-background);
+    }
+
+    input:focus {
+      border: 1px solid var(--w-500);
+    }
+  }
+
+  .list-wrap {
+    display: flex;
+    justify-content: flex-start;
+    align-items: flex-start;
+    flex: 1 1 auto;
+    overflow: auto;
+
+    .list {
+      width: 100%;
+      .add {
+        float: right;
+        margin-top: var(--space-one);
+      }
+    }
+
+    .no-result {
+      display: flex;
+      justify-content: center;
+      color: var(--s-700);
+      padding: var(--space-smaller) var(--space-one);
+      font-weight: var(--font-weight-medium);
+      font-size: var(--font-size-small);
+    }
+  }
+}
+</style>
diff --git a/app/javascript/dashboard/routes/dashboard/conversation/customAttributes/CustomAttributeDropDownItem.vue b/app/javascript/dashboard/routes/dashboard/conversation/customAttributes/CustomAttributeDropDownItem.vue
new file mode 100644
index 000000000..8bae9c1b0
--- /dev/null
+++ b/app/javascript/dashboard/routes/dashboard/conversation/customAttributes/CustomAttributeDropDownItem.vue
@@ -0,0 +1,79 @@
+<template>
+  <woot-dropdown-item>
+    <woot-button variant="clear" @click="onClick">
+      <span class="label-text" :title="title">{{ title }}</span>
+    </woot-button>
+  </woot-dropdown-item>
+</template>
+
+<script>
+export default {
+  name: 'AttributeDropDownItem',
+  props: {
+    title: {
+      type: String,
+      default: '',
+    },
+  },
+
+  methods: {
+    onClick() {
+      this.$emit('click', this.title);
+    },
+  },
+};
+</script>
+
+<style lang="scss" scoped>
+.item-wrap {
+  display: flex;
+
+  ::v-deep .button__content {
+    width: 100%;
+  }
+
+  .button-wrap {
+    display: flex;
+    justify-content: space-between;
+    width: 100%;
+
+    &.active {
+      display: flex;
+      font-weight: var(--font-weight-bold);
+      color: var(--w-700);
+    }
+
+    .name-label-wrap {
+      display: flex;
+      min-width: 0;
+      width: 100%;
+
+      .label-color--display {
+        margin-right: var(--space-small);
+      }
+
+      .label-text {
+        overflow: hidden;
+        text-overflow: ellipsis;
+        white-space: nowrap;
+        line-height: 1.1;
+        padding-right: var(--space-small);
+        padding-left: var(--space-small);
+      }
+
+      .icon {
+        font-size: var(--font-size-small);
+      }
+    }
+  }
+
+  .label-color--display {
+    border-radius: var(--border-radius-normal);
+    height: var(--space-slab);
+    margin-right: var(--space-smaller);
+    margin-top: var(--space-micro);
+    min-width: var(--space-slab);
+    width: var(--space-slab);
+  }
+}
+</style>
diff --git a/app/javascript/dashboard/routes/dashboard/conversation/customAttributes/CustomAttributeSelector.vue b/app/javascript/dashboard/routes/dashboard/conversation/customAttributes/CustomAttributeSelector.vue
new file mode 100644
index 000000000..95684947c
--- /dev/null
+++ b/app/javascript/dashboard/routes/dashboard/conversation/customAttributes/CustomAttributeSelector.vue
@@ -0,0 +1,120 @@
+<template>
+  <div class="custom-attribute--selector">
+    <div
+      v-on-clickaway="closeDropdown"
+      class="label-wrap"
+      @keyup.esc="closeDropdown"
+    >
+      <woot-button
+        size="small"
+        variant="link"
+        icon="ion-plus"
+        @click="toggleAttributeDropDown"
+      >
+        {{ $t('CUSTOM_ATTRIBUTES.ADD_BUTTON_TEXT') }}
+      </woot-button>
+
+      <div class="dropdown-wrap">
+        <div
+          :class="{ 'dropdown-pane--open': showAttributeDropDown }"
+          class="dropdown-pane"
+        >
+          <custom-attribute-drop-down
+            v-if="showAttributeDropDown"
+            :attribute-type="attributeType"
+            @add-attribute="addAttribute"
+          />
+        </div>
+      </div>
+    </div>
+  </div>
+</template>
+
+<script>
+import CustomAttributeDropDown from './CustomAttributeDropDown.vue';
+import alertMixin from 'shared/mixins/alertMixin';
+import attributeMixin from 'dashboard/mixins/attributeMixin';
+import { mixin as clickaway } from 'vue-clickaway';
+import { BUS_EVENTS } from 'shared/constants/busEvents';
+
+export default {
+  components: {
+    CustomAttributeDropDown,
+  },
+  mixins: [clickaway, alertMixin, attributeMixin],
+  props: {
+    attributeType: {
+      type: String,
+      default: 'conversation_attribute',
+    },
+  },
+  data() {
+    return {
+      showAttributeDropDown: false,
+    };
+  },
+  methods: {
+    async addAttribute(attribute) {
+      const { attribute_key } = attribute;
+      try {
+        await this.$store.dispatch('updateCustomAttributes', {
+          conversationId: this.conversationId,
+          customAttributes: {
+            ...this.customAttributes,
+            [attribute_key]: null,
+          },
+        });
+        bus.$emit(BUS_EVENTS.FOCUS_CUSTOM_ATTRIBUTE, attribute_key);
+        this.showAlert(this.$t('CUSTOM_ATTRIBUTES.FORM.ADD.SUCCESS'));
+      } catch (error) {
+        const errorMessage =
+          error?.response?.message ||
+          this.$t('CUSTOM_ATTRIBUTES.FORM.ADD.ERROR');
+        this.showAlert(errorMessage);
+      } finally {
+        this.closeDropdown();
+      }
+    },
+
+    toggleAttributeDropDown() {
+      this.showAttributeDropDown = !this.showAttributeDropDown;
+    },
+
+    closeDropdown() {
+      this.showAttributeDropDown = false;
+    },
+  },
+};
+</script>
+
+<style lang="scss" scoped>
+.custom-attribute--selector {
+  width: 100%;
+  padding: var(--space-slab) var(--space-normal);
+
+  .label-wrap {
+    line-height: var(--space-medium);
+    position: relative;
+
+    .dropdown-wrap {
+      display: flex;
+      left: -1px;
+      margin-right: var(--space-medium);
+      position: absolute;
+      top: var(--space-medium);
+      width: 100%;
+
+      .dropdown-pane {
+        width: 100%;
+        box-sizing: border-box;
+      }
+    }
+  }
+}
+
+.error {
+  color: var(--r-500);
+  font-size: var(--font-size-mini);
+  font-weight: var(--font-weight-medium);
+}
+</style>
diff --git a/app/javascript/dashboard/routes/dashboard/conversation/customAttributes/CustomAttributes.vue b/app/javascript/dashboard/routes/dashboard/conversation/customAttributes/CustomAttributes.vue
new file mode 100644
index 000000000..f7654bd37
--- /dev/null
+++ b/app/javascript/dashboard/routes/dashboard/conversation/customAttributes/CustomAttributes.vue
@@ -0,0 +1,101 @@
+<template>
+  <div class="custom-attributes--panel">
+    <custom-attribute
+      v-for="attribute in filteredAttributes"
+      :key="attribute.id"
+      :attribute-key="attribute.attribute_key"
+      :attribute-type="attribute.attribute_display_type"
+      :label="attribute.attribute_display_name"
+      :icon="attribute.icon"
+      emoji=""
+      :value="attribute.value"
+      :show-actions="true"
+      :class="attributeClass"
+      @update="onUpdate"
+      @delete="onDelete"
+      @copy="onCopy"
+    />
+  </div>
+</template>
+
+<script>
+import copy from 'copy-text-to-clipboard';
+import CustomAttribute from 'dashboard/components/CustomAttribute.vue';
+import alertMixin from 'shared/mixins/alertMixin';
+import attributeMixin from 'dashboard/mixins/attributeMixin';
+export default {
+  components: {
+    CustomAttribute,
+  },
+  mixins: [alertMixin, attributeMixin],
+  props: {
+    attributeType: {
+      type: String,
+      default: 'conversation_attribute',
+    },
+    attributeClass: {
+      type: String,
+      default: '',
+    },
+  },
+  methods: {
+    async onUpdate(key, value) {
+      try {
+        await this.$store.dispatch('updateCustomAttributes', {
+          conversationId: this.conversationId,
+          customAttributes: { ...this.customAttributes, [key]: value },
+        });
+        this.showAlert(this.$t('CUSTOM_ATTRIBUTES.FORM.UPDATE.SUCCESS'));
+      } catch (error) {
+        const errorMessage =
+          error?.response?.message ||
+          this.$t('CUSTOM_ATTRIBUTES.FORM.UPDATE.ERROR');
+        this.showAlert(errorMessage);
+      }
+    },
+    async onDelete(key) {
+      const { [key]: remove, ...updatedAttributes } = this.customAttributes;
+
+      try {
+        await this.$store.dispatch('updateCustomAttributes', {
+          conversationId: this.conversationId,
+          customAttributes: updatedAttributes,
+        });
+        this.showAlert(this.$t('CUSTOM_ATTRIBUTES.FORM.DELETE.SUCCESS'));
+      } catch (error) {
+        const errorMessage =
+          error?.response?.message ||
+          this.$t('CUSTOM_ATTRIBUTES.FORM.DELETE.ERROR');
+        this.showAlert(errorMessage);
+      }
+    },
+    onCopy(attributeValue) {
+      copy(attributeValue);
+      this.showAlert(this.$t('CUSTOM_ATTRIBUTES.COPY_SUCCESSFUL'));
+    },
+  },
+};
+</script>
+<style scoped lang="scss">
+.custom-attributes--panel {
+  .conversation--attribute {
+    border-bottom: 1px solid var(--color-border-light);
+  }
+
+  &.odd {
+    .conversation--attribute {
+      &:nth-child(2n + 1) {
+        background: var(--b-50);
+      }
+    }
+  }
+
+  &.even {
+    .conversation--attribute {
+      &:nth-child(2n) {
+        background: var(--b-50);
+      }
+    }
+  }
+}
+</style>
diff --git a/app/javascript/dashboard/routes/dashboard/settings/attributes/AddAttribute.vue b/app/javascript/dashboard/routes/dashboard/settings/attributes/AddAttribute.vue
index d374a104d..cefb78d1d 100644
--- a/app/javascript/dashboard/routes/dashboard/settings/attributes/AddAttribute.vue
+++ b/app/javascript/dashboard/routes/dashboard/settings/attributes/AddAttribute.vue
@@ -3,8 +3,19 @@
     <div class="column content-box">
       <woot-modal-header :header-title="$t('ATTRIBUTES_MGMT.ADD.TITLE')" />
 
-      <form class="row" @submit.prevent="addAttributes()">
+      <form class="row" @submit.prevent="addAttributes">
         <div class="medium-12 columns">
+          <label :class="{ error: $v.attributeModel.$error }">
+            {{ $t('ATTRIBUTES_MGMT.ADD.FORM.MODEL.LABEL') }}
+            <select v-model="attributeModel">
+              <option v-for="model in models" :key="model.id" :value="model.id">
+                {{ model.option }}
+              </option>
+            </select>
+            <span v-if="$v.attributeModel.$error" class="message">
+              {{ $t('ATTRIBUTES_MGMT.ADD.FORM.MODEL.ERROR') }}
+            </span>
+          </label>
           <woot-input
             v-model="displayName"
             :label="$t('ATTRIBUTES_MGMT.ADD.FORM.NAME.LABEL')"
@@ -22,7 +33,7 @@
             {{ $t('ATTRIBUTES_MGMT.ADD.FORM.DESC.LABEL') }}
             <textarea
               v-model="description"
-              rows="5"
+              rows="3"
               type="text"
               :placeholder="$t('ATTRIBUTES_MGMT.ADD.FORM.DESC.PLACEHOLDER')"
               @blur="$v.description.$touch"
@@ -31,18 +42,6 @@
               {{ $t('ATTRIBUTES_MGMT.ADD.FORM.DESC.ERROR') }}
             </span>
           </label>
-          <label :class="{ error: $v.attributeModel.$error }">
-            {{ $t('ATTRIBUTES_MGMT.ADD.FORM.MODEL.LABEL') }}
-            <select v-model="attributeModel">
-              <option v-for="model in models" :key="model.id" :value="model.id">
-                {{ model.option }}
-              </option>
-            </select>
-            <span v-if="$v.attributeModel.$error" class="message">
-              {{ $t('ATTRIBUTES_MGMT.ADD.FORM.MODEL.ERROR') }}
-            </span>
-          </label>
-
           <label :class="{ error: $v.attributeType.$error }">
             {{ $t('ATTRIBUTES_MGMT.ADD.FORM.TYPE.LABEL') }}
             <select v-model="attributeType">
diff --git a/app/javascript/dashboard/routes/dashboard/settings/attributes/CustomAttribute.vue b/app/javascript/dashboard/routes/dashboard/settings/attributes/CustomAttribute.vue
index 78ed24842..e310a1951 100644
--- a/app/javascript/dashboard/routes/dashboard/settings/attributes/CustomAttribute.vue
+++ b/app/javascript/dashboard/routes/dashboard/settings/attributes/CustomAttribute.vue
@@ -10,7 +10,7 @@
         />
       </woot-tabs>
 
-      <div class="columns with-right-space ">
+      <div class="columns with-right-space">
         <p
           v-if="!uiFlags.isFetching && !attributes.length"
           class="no-items-error-message"
@@ -135,10 +135,6 @@ export default {
           key: 0,
           name: this.$t('ATTRIBUTES_MGMT.TABS.CONVERSATION'),
         },
-        {
-          key: 1,
-          name: this.$t('ATTRIBUTES_MGMT.TABS.CONTACT'),
-        },
       ];
     },
     deleteConfirmText() {
diff --git a/app/javascript/dashboard/routes/dashboard/settings/attributes/constants.js b/app/javascript/dashboard/routes/dashboard/settings/attributes/constants.js
index a7048d68c..07c59dbe0 100644
--- a/app/javascript/dashboard/routes/dashboard/settings/attributes/constants.js
+++ b/app/javascript/dashboard/routes/dashboard/settings/attributes/constants.js
@@ -3,10 +3,6 @@ export const ATTRIBUTE_MODELS = [
     id: 0,
     option: 'Conversation',
   },
-  {
-    id: 1,
-    option: 'Contact',
-  },
 ];
 
 export const ATTRIBUTE_TYPES = [
@@ -18,14 +14,6 @@ export const ATTRIBUTE_TYPES = [
     id: 1,
     option: 'Number',
   },
-  {
-    id: 2,
-    option: 'Currency',
-  },
-  {
-    id: 3,
-    option: 'Percent',
-  },
   {
     id: 4,
     option: 'Link',
diff --git a/app/javascript/dashboard/routes/dashboard/settings/settings.routes.js b/app/javascript/dashboard/routes/dashboard/settings/settings.routes.js
index 7591a199c..87910efc8 100644
--- a/app/javascript/dashboard/routes/dashboard/settings/settings.routes.js
+++ b/app/javascript/dashboard/routes/dashboard/settings/settings.routes.js
@@ -10,6 +10,7 @@ import profile from './profile/profile.routes';
 import reports from './reports/reports.routes';
 import campaigns from './campaigns/campaigns.routes';
 import teams from './teams/teams.routes';
+import attributes from './attributes/attributes.routes';
 import store from '../../../store';
 
 export default {
@@ -36,5 +37,6 @@ export default {
     ...teams.routes,
     ...campaigns.routes,
     ...integrationapps.routes,
+    ...attributes.routes,
   ],
 };
diff --git a/app/javascript/dashboard/store/modules/conversations/actions.js b/app/javascript/dashboard/store/modules/conversations/actions.js
index efa12fb7b..92a20e0bb 100644
--- a/app/javascript/dashboard/store/modules/conversations/actions.js
+++ b/app/javascript/dashboard/store/modules/conversations/actions.js
@@ -278,6 +278,25 @@ const actions = {
       throw new Error(error);
     }
   },
+
+  updateCustomAttributes: async (
+    { commit },
+    { conversationId, customAttributes }
+  ) => {
+    try {
+      const response = await ConversationApi.updateCustomAttributes({
+        conversationId,
+        customAttributes,
+      });
+      const { custom_attributes } = response.data;
+      commit(
+        types.default.UPDATE_CONVERSATION_CUSTOM_ATTRIBUTES,
+        custom_attributes
+      );
+    } catch (error) {
+      // Handle error
+    }
+  },
 };
 
 export default actions;
diff --git a/app/javascript/dashboard/store/modules/conversations/index.js b/app/javascript/dashboard/store/modules/conversations/index.js
index 8ad2788da..c8483f4b9 100644
--- a/app/javascript/dashboard/store/modules/conversations/index.js
+++ b/app/javascript/dashboard/store/modules/conversations/index.js
@@ -69,6 +69,14 @@ export const mutations = {
     Vue.set(chat.meta, 'team', team);
   },
 
+  [types.default.UPDATE_CONVERSATION_CUSTOM_ATTRIBUTES](
+    _state,
+    custom_attributes
+  ) {
+    const [chat] = getSelectedChatConversation(_state);
+    Vue.set(chat, 'custom_attributes', custom_attributes);
+  },
+    
   [types.default.CHANGE_CONVERSATION_STATUS](
     _state,
     { conversationId, status, snoozedUntil }
diff --git a/app/javascript/dashboard/store/modules/specs/conversations/actions.spec.js b/app/javascript/dashboard/store/modules/specs/conversations/actions.spec.js
index 1b020b4ef..3868d215a 100644
--- a/app/javascript/dashboard/store/modules/specs/conversations/actions.spec.js
+++ b/app/javascript/dashboard/store/modules/specs/conversations/actions.spec.js
@@ -281,4 +281,25 @@ describe('#deleteMessage', () => {
     ).rejects.toThrow(Error);
     expect(commit.mock.calls).toEqual([]);
   });
+
+  describe('#updateCustomAttributes', () => {
+    it('update conversation custom attributes', async () => {
+      axios.post.mockResolvedValue({
+        data: { custom_attributes: { order_d: '1001' } },
+      });
+      await actions.updateCustomAttributes(
+        { commit },
+        {
+          conversationId: 1,
+          customAttributes: { order_d: '1001' },
+        }
+      );
+      expect(commit.mock.calls).toEqual([
+        [
+          types.default.UPDATE_CONVERSATION_CUSTOM_ATTRIBUTES,
+          { order_d: '1001' },
+        ],
+      ]);
+    });
+  });
 });
diff --git a/app/javascript/dashboard/store/modules/specs/conversations/mutations.spec.js b/app/javascript/dashboard/store/modules/specs/conversations/mutations.spec.js
index cf1bf8b73..107b51330 100644
--- a/app/javascript/dashboard/store/modules/specs/conversations/mutations.spec.js
+++ b/app/javascript/dashboard/store/modules/specs/conversations/mutations.spec.js
@@ -186,5 +186,19 @@ describe('#mutations', () => {
         },
       ]);
     });
+
+    describe('#UPDATE_CONVERSATION_CUSTOM_ATTRIBUTES', () => {
+      it('update conversation custom attributes', () => {
+        const custom_attributes = { order_id: 1001 };
+        const state = { allConversations: [{ id: 1 }], selectedChatId: 1 };
+        mutations[types.UPDATE_CONVERSATION_CUSTOM_ATTRIBUTES](state, {
+          conversationId: 1,
+          custom_attributes,
+        });
+        expect(
+          state.allConversations[0].custom_attributes.custom_attributes
+        ).toEqual(custom_attributes);
+      });
+    });
   });
 });
diff --git a/app/javascript/dashboard/store/mutation-types.js b/app/javascript/dashboard/store/mutation-types.js
index 2604d189f..27288eea1 100755
--- a/app/javascript/dashboard/store/mutation-types.js
+++ b/app/javascript/dashboard/store/mutation-types.js
@@ -37,6 +37,8 @@ export default {
   MARK_MESSAGE_READ: 'MARK_MESSAGE_READ',
   SET_PREVIOUS_CONVERSATIONS: 'SET_PREVIOUS_CONVERSATIONS',
   SET_ACTIVE_INBOX: 'SET_ACTIVE_INBOX',
+  UPDATE_CONVERSATION_CUSTOM_ATTRIBUTES:
+    'UPDATE_CONVERSATION_CUSTOM_ATTRIBUTES',
 
   SET_CONVERSATION_CAN_REPLY: 'SET_CONVERSATION_CAN_REPLY',
 
diff --git a/app/javascript/shared/constants/busEvents.js b/app/javascript/shared/constants/busEvents.js
index f868e5734..f104dc992 100644
--- a/app/javascript/shared/constants/busEvents.js
+++ b/app/javascript/shared/constants/busEvents.js
@@ -3,4 +3,5 @@ export const BUS_EVENTS = {
   SET_TWEET_REPLY: 'SET_TWEET_REPLY',
   SHOW_ALERT: 'SHOW_ALERT',
   START_NEW_CONVERSATION: 'START_NEW_CONVERSATION',
+  FOCUS_CUSTOM_ATTRIBUTE: 'FOCUS_CUSTOM_ATTRIBUTE',
 };