diff --git a/app/controllers/api/v1/widget/contacts_controller.rb b/app/controllers/api/v1/widget/contacts_controller.rb
index 983f12965..eafc220a3 100644
--- a/app/controllers/api/v1/widget/contacts_controller.rb
+++ b/app/controllers/api/v1/widget/contacts_controller.rb
@@ -11,6 +11,13 @@ class Api::V1::Widget::ContactsController < Api::V1::Widget::BaseController
     render json: contact_identify_action.perform
   end
 
+  # TODO : clean up this with proper routes delete contacts/custom_attributes
+  def destroy_custom_attributes
+    @contact.custom_attributes = @contact.custom_attributes.excluding(params[:custom_attributes])
+    @contact.save!
+    render json: @contact
+  end
+
   private
 
   def process_hmac
diff --git a/app/javascript/dashboard/components/CustomAttribute.vue b/app/javascript/dashboard/components/CustomAttribute.vue
index 5fe724342..bdadc8c59 100644
--- a/app/javascript/dashboard/components/CustomAttribute.vue
+++ b/app/javascript/dashboard/components/CustomAttribute.vue
@@ -99,7 +99,7 @@ export default {
       isEditing: false,
       editedValue:
         this.attributeType === 'date'
-          ? format(new Date(this.value), DATE_FORMAT)
+          ? format(new Date(this.value || new Date()), DATE_FORMAT)
           : this.value,
     };
   },
diff --git a/app/javascript/dashboard/helper/actionCable.js b/app/javascript/dashboard/helper/actionCable.js
index e91f95372..2da5fcb4a 100644
--- a/app/javascript/dashboard/helper/actionCable.js
+++ b/app/javascript/dashboard/helper/actionCable.js
@@ -20,6 +20,7 @@ class ActionCableConnector extends BaseActionCableConnector {
       'conversation.contact_changed': this.onConversationContactChange,
       'presence.update': this.onPresenceUpdate,
       'contact.deleted': this.onContactDelete,
+      'contact.updated': this.onContactUpdate,
     };
   }
 
@@ -124,6 +125,10 @@ class ActionCableConnector extends BaseActionCableConnector {
     );
     this.fetchConversationStats();
   };
+
+  onContactUpdate = data => {
+    this.app.$store.dispatch('contacts/updateContact', data);
+  };
 }
 
 export default {
diff --git a/app/javascript/dashboard/mixins/attributeMixin.js b/app/javascript/dashboard/mixins/attributeMixin.js
index e9b4d40a3..d861ec059 100644
--- a/app/javascript/dashboard/mixins/attributeMixin.js
+++ b/app/javascript/dashboard/mixins/attributeMixin.js
@@ -29,6 +29,7 @@ export default {
     conversationId() {
       return this.currentChat.id;
     },
+
     filteredAttributes() {
       return Object.keys(this.customAttributes).map(key => {
         const item = this.attributes.find(
@@ -38,15 +39,17 @@ export default {
           return {
             ...item,
             value: this.customAttributes[key],
-            icon: this.attributeIcon(item.attribute_display_type),
           };
         }
+
         return {
           ...item,
           value: this.customAttributes[key],
           attribute_description: key,
           attribute_display_name: key,
-          attribute_display_type: 'text',
+          attribute_display_type: this.attributeDisplayType(
+            this.customAttributes[key]
+          ),
           attribute_key: key,
           attribute_model: this.attributeType,
           id: Math.random(),
@@ -55,21 +58,24 @@ export default {
     },
   },
   methods: {
-    attributeIcon(attributeType) {
-      switch (attributeType) {
-        case 'date':
-          return 'ion-calendar';
-        case 'link':
-          return 'ion-link';
-        case 'currency':
-          return 'ion-social-usd';
-        case 'number':
-          return 'ion-calculator';
-        case 'percent':
-          return 'ion-calculator';
-        default:
-          return 'ion-edit';
+    isAttributeNumber(attributeValue) {
+      return (
+        Number.isInteger(Number(attributeValue)) && Number(attributeValue) > 0
+      );
+    },
+    isAttributeLink(attributeValue) {
+      /* eslint-disable no-useless-escape */
+      const URL_REGEX = /^https?:\/\/(?:www\.)?[-a-zA-Z0-9@:%._\+~#=]{1,256}\.[a-zA-Z0-9()]{1,6}\b([-a-zA-Z0-9()@:%_\+.~#?&//=]*)$/gm;
+      return URL_REGEX.test(attributeValue);
+    },
+    attributeDisplayType(attributeValue) {
+      if (this.isAttributeNumber(attributeValue)) {
+        return 'number';
       }
+      if (this.isAttributeLink(attributeValue)) {
+        return 'link';
+      }
+      return 'text';
     },
   },
 };
diff --git a/app/javascript/dashboard/mixins/specs/attributeMixin.spec.js b/app/javascript/dashboard/mixins/specs/attributeMixin.spec.js
index a01f1b5f9..222b35838 100644
--- a/app/javascript/dashboard/mixins/specs/attributeMixin.spec.js
+++ b/app/javascript/dashboard/mixins/specs/attributeMixin.spec.js
@@ -27,7 +27,7 @@ describe('attributeMixin', () => {
       }),
       getCurrentAccountId: () => 1,
       attributeType: () => 'conversation_attribute',
-     };
+    };
     store = new Vuex.Store({ actions, getters });
   });
 
@@ -78,15 +78,40 @@ describe('attributeMixin', () => {
     ]);
   });
 
-  it('return icon if attribute type passed correctly', () => {
+  it('return display type if attribute passed', () => {
     const Component = {
       render() {},
       title: 'TestComponent',
       mixins: [attributeMixin],
     };
     const wrapper = shallowMount(Component, { store, localVue });
-    expect(wrapper.vm.attributeIcon('date')).toBe('ion-calendar');
-    expect(wrapper.vm.attributeIcon()).toBe('ion-edit');
+    expect(wrapper.vm.attributeDisplayType('date')).toBe('text');
+    expect(
+      wrapper.vm.attributeDisplayType('https://www.chatwoot.com/pricing')
+    ).toBe('link');
+    expect(wrapper.vm.attributeDisplayType(9988)).toBe('number');
+  });
+
+  it('return true if link is passed', () => {
+    const Component = {
+      render() {},
+      title: 'TestComponent',
+      mixins: [attributeMixin],
+    };
+    const wrapper = shallowMount(Component, { store, localVue });
+    expect(wrapper.vm.isAttributeLink('https://www.chatwoot.com/pricing')).toBe(
+      true
+    );
+  });
+
+  it('return true if number is passed', () => {
+    const Component = {
+      render() {},
+      title: 'TestComponent',
+      mixins: [attributeMixin],
+    };
+    const wrapper = shallowMount(Component, { store, localVue });
+    expect(wrapper.vm.isAttributeNumber(9988)).toBe(true);
   });
 
   it('returns currently selected contact', () => {
diff --git a/app/javascript/dashboard/store/modules/contacts/actions.js b/app/javascript/dashboard/store/modules/contacts/actions.js
index b6c2b4341..1cea2aad2 100644
--- a/app/javascript/dashboard/store/modules/contacts/actions.js
+++ b/app/javascript/dashboard/store/modules/contacts/actions.js
@@ -169,4 +169,14 @@ export const actions = {
       root: true,
     });
   },
+
+  updateContact: async ({ commit }, updateObj) => {
+    commit(types.SET_CONTACT_UI_FLAG, { isUpdating: true });
+    try {
+      commit(types.EDIT_CONTACT, updateObj);
+      commit(types.SET_CONTACT_UI_FLAG, { isUpdating: false });
+    } catch (error) {
+      commit(types.SET_CONTACT_UI_FLAG, { isUpdating: false });
+    }
+  },
 };
diff --git a/app/javascript/dashboard/store/modules/specs/contacts/actions.spec.js b/app/javascript/dashboard/store/modules/specs/contacts/actions.spec.js
index e0fdcf68c..486b3e203 100644
--- a/app/javascript/dashboard/store/modules/specs/contacts/actions.spec.js
+++ b/app/javascript/dashboard/store/modules/specs/contacts/actions.spec.js
@@ -207,7 +207,28 @@ describe('#actions', () => {
     });
   });
 
-  describe('#deleteCustomAttributes', () => {
+  describe('#updateContact', () => {
+    it('sends correct mutations if API is success', async () => {
+      axios.patch.mockResolvedValue({ data: { payload: contactList[0] } });
+      await actions.updateContact({ commit }, contactList[0]);
+      expect(commit.mock.calls).toEqual([
+        [types.SET_CONTACT_UI_FLAG, { isUpdating: true }],
+        [types.EDIT_CONTACT, contactList[0]],
+        [types.SET_CONTACT_UI_FLAG, { isUpdating: false }],
+      ]);
+    });
+    it('sends correct actions if API is error', async () => {
+      axios.patch.mockRejectedValue({ message: 'Incorrect header' });
+      await expect(actions.update({ commit }, contactList[0])).rejects.toThrow(
+        Error
+      );
+      expect(commit.mock.calls).toEqual([
+        [types.SET_CONTACT_UI_FLAG, { isUpdating: true }],
+        [types.SET_CONTACT_UI_FLAG, { isUpdating: false }],
+      ]);
+    });
+  });
+   describe('#deleteCustomAttributes', () => {
     it('sends correct mutations if API is success', async () => {
       axios.post.mockResolvedValue({ data: { payload: contactList[0] } });
       await actions.deleteCustomAttributes(
diff --git a/app/javascript/widget/App.vue b/app/javascript/widget/App.vue
index bda48e2ec..81c4efcb0 100755
--- a/app/javascript/widget/App.vue
+++ b/app/javascript/widget/App.vue
@@ -262,9 +262,10 @@ export default {
             message.customAttributes
           );
         } else if (message.event === 'delete-custom-attribute') {
-          this.$store.dispatch('contacts/setCustomAttributes', {
-            [message.customAttribute]: null,
-          });
+          this.$store.dispatch(
+            'contacts/deleteCustomAttribute',
+            message.customAttribute
+          );
         } else if (message.event === 'set-locale') {
           this.setLocale(message.locale);
           this.setBubbleLabel();
diff --git a/app/javascript/widget/api/contacts.js b/app/javascript/widget/api/contacts.js
index a246e6dc2..15edb07e9 100644
--- a/app/javascript/widget/api/contacts.js
+++ b/app/javascript/widget/api/contacts.js
@@ -12,9 +12,14 @@ export default {
       ...userObject,
     });
   },
-  setCustomAttibutes(customAttributes = {}) {
+  setCustomAttributes(customAttributes = {}) {
     return API.patch(buildUrl('widget/contact'), {
       custom_attributes: customAttributes,
     });
   },
+  deleteCustomAttribute(customAttribute) {
+    return API.post(buildUrl('widget/contact/destroy_custom_attributes'), {
+      custom_attributes: [customAttribute],
+    });
+  },
 };
diff --git a/app/javascript/widget/store/modules/contacts.js b/app/javascript/widget/store/modules/contacts.js
index f1ef555e5..f02083873 100644
--- a/app/javascript/widget/store/modules/contacts.js
+++ b/app/javascript/widget/store/modules/contacts.js
@@ -43,14 +43,21 @@ export const actions = {
 
       refreshActionCableConnector(pubsubToken);
     } catch (error) {
-      // Ingore error
+      // Ignore error
     }
   },
   setCustomAttributes: async (_, customAttributes = {}) => {
     try {
-      await ContactsAPI.setCustomAttibutes(customAttributes);
+      await ContactsAPI.setCustomAttributes(customAttributes);
     } catch (error) {
-      // Ingore error
+      // Ignore error
+    }
+  },
+  deleteCustomAttribute: async (_, customAttribute) => {
+    try {
+      await ContactsAPI.deleteCustomAttribute(customAttribute);
+    } catch (error) {
+      // Ignore error
     }
   },
 };
diff --git a/config/routes.rb b/config/routes.rb
index d50079cce..8cb8b4fb9 100644
--- a/config/routes.rb
+++ b/config/routes.rb
@@ -186,7 +186,7 @@ Rails.application.routes.draw do
         end
         resource :contact, only: [:show, :update] do
           collection do
-            delete :destroy_custom_attributes
+            post :destroy_custom_attributes
           end
         end
         resources :inbox_members, only: [:index]
diff --git a/spec/controllers/api/v1/widget/contacts_controller_spec.rb b/spec/controllers/api/v1/widget/contacts_controller_spec.rb
index c8da290e5..854f2ab24 100644
--- a/spec/controllers/api/v1/widget/contacts_controller_spec.rb
+++ b/spec/controllers/api/v1/widget/contacts_controller_spec.rb
@@ -87,4 +87,25 @@ RSpec.describe '/api/v1/widget/contacts', type: :request do
       end
     end
   end
+
+  describe 'POST /api/v1/widget/destroy_custom_attributes' do
+    let(:params) { { website_token: web_widget.website_token, identifier: 'test', custom_attributes: ['test'] } }
+
+    context 'with invalid website token' do
+      it 'returns unauthorized' do
+        post '/api/v1/widget/destroy_custom_attributes', params: { website_token: '' }
+        expect(response).to have_http_status(:not_found)
+      end
+    end
+
+    context 'with correct website token' do
+      it 'calls destroy custom attributes' do
+        post '/api/v1/widget/destroy_custom_attributes',
+             params: params,
+             headers: { 'X-Auth-Token' => token },
+             as: :json
+        expect(contact.reload.custom_attributes).to eq({})
+      end
+    end
+  end
 end