diff --git a/app/javascript/dashboard/api/inbox/conversation.js b/app/javascript/dashboard/api/inbox/conversation.js
index d3942efea..3f1b2e199 100644
--- a/app/javascript/dashboard/api/inbox/conversation.js
+++ b/app/javascript/dashboard/api/inbox/conversation.js
@@ -6,13 +6,14 @@ class ConversationApi extends ApiClient {
     super('conversations', { accountScoped: true });
   }
 
-  get({ inboxId, status, assigneeType, page }) {
+  get({ inboxId, status, assigneeType, page, labels }) {
     return axios.get(this.url, {
       params: {
         inbox_id: inboxId,
         status,
         assignee_type: assigneeType,
         page,
+        labels,
       },
     });
   }
@@ -44,12 +45,13 @@ class ConversationApi extends ApiClient {
     return axios.post(`${this.url}/${conversationId}/mute`);
   }
 
-  meta({ inboxId, status, assigneeType }) {
+  meta({ inboxId, status, assigneeType, labels }) {
     return axios.get(`${this.url}/meta`, {
       params: {
         inbox_id: inboxId,
         status,
         assignee_type: assigneeType,
+        labels,
       },
     });
   }
diff --git a/app/javascript/dashboard/api/labels.js b/app/javascript/dashboard/api/labels.js
new file mode 100644
index 000000000..8a088e840
--- /dev/null
+++ b/app/javascript/dashboard/api/labels.js
@@ -0,0 +1,9 @@
+import ApiClient from './ApiClient';
+
+class LabelsAPI extends ApiClient {
+  constructor() {
+    super('labels', { accountScoped: true });
+  }
+}
+
+export default new LabelsAPI();
diff --git a/app/javascript/dashboard/api/specs/labels.spec.js b/app/javascript/dashboard/api/specs/labels.spec.js
new file mode 100644
index 000000000..f43c807c0
--- /dev/null
+++ b/app/javascript/dashboard/api/specs/labels.spec.js
@@ -0,0 +1,14 @@
+import labels from '../labels';
+import ApiClient from '../ApiClient';
+
+describe('#LabelsAPI', () => {
+  it('creates correct instance', () => {
+    expect(labels).toBeInstanceOf(ApiClient);
+    expect(labels).toHaveProperty('get');
+    expect(labels).toHaveProperty('show');
+    expect(labels).toHaveProperty('create');
+    expect(labels).toHaveProperty('update');
+    expect(labels).toHaveProperty('delete');
+    expect(labels.url).toBe('/api/v1/labels');
+  });
+});
diff --git a/app/javascript/dashboard/assets/scss/_foundation-custom.scss b/app/javascript/dashboard/assets/scss/_foundation-custom.scss
index a544ae883..900dd4d9d 100644
--- a/app/javascript/dashboard/assets/scss/_foundation-custom.scss
+++ b/app/javascript/dashboard/assets/scss/_foundation-custom.scss
@@ -1,6 +1,6 @@
 .button {
-  font-weight: $font-weight-medium;
   font-family: $body-font-family;
+  font-weight: $font-weight-medium;
 
   &.round {
     border-radius: 1000px;
@@ -20,10 +20,11 @@
 }
 
 .tooltip {
-  max-width: 15rem;
-  padding: $space-smaller $space-small;
   border-radius: $space-smaller;
   font-size: $font-size-mini;
+  max-width: 15rem;
+  padding: $space-smaller $space-small;
+  z-index: 9999;
 }
 
 code {
diff --git a/app/javascript/dashboard/assets/scss/_foundation-settings.scss b/app/javascript/dashboard/assets/scss/_foundation-settings.scss
index 169198dae..afa81cd80 100644
--- a/app/javascript/dashboard/assets/scss/_foundation-settings.scss
+++ b/app/javascript/dashboard/assets/scss/_foundation-settings.scss
@@ -382,7 +382,7 @@ $label-color: $primary-color;
 $label-color-alt: $black;
 $label-palette: $foundation-palette;
 $label-font-size: $font-size-micro;
-$label-padding: $space-micro $space-smaller;
+$label-padding: $space-smaller $space-small;
 $label-radius: $space-micro;
 
 // 21. Media Object
diff --git a/app/javascript/dashboard/assets/scss/widgets/_modal.scss b/app/javascript/dashboard/assets/scss/widgets/_modal.scss
index 0ae8ecf21..8c4e656c4 100644
--- a/app/javascript/dashboard/assets/scss/widgets/_modal.scss
+++ b/app/javascript/dashboard/assets/scss/widgets/_modal.scss
@@ -67,6 +67,10 @@
     font-size: $font-size-small;
   }
 
+  .content {
+    @include padding($space-large);
+  }
+
   form {
     @include padding($space-large);
     align-self: center;
diff --git a/app/javascript/dashboard/components/ChatList.vue b/app/javascript/dashboard/components/ChatList.vue
index 9adb05dcc..5ca82a407 100644
--- a/app/javascript/dashboard/components/ChatList.vue
+++ b/app/javascript/dashboard/components/ChatList.vue
@@ -3,7 +3,7 @@
     <div class="chat-list__top">
       <h1 class="page-title">
         <woot-sidemenu-icon />
-        {{ inbox.name || $t('CHAT_LIST.TAB_HEADING') }}
+        {{ pageTitle }}
       </h1>
       <chat-filter @statusFilterChange="updateStatusType" />
     </div>
@@ -15,14 +15,15 @@
       @chatTabChange="updateAssigneeTab"
     />
 
-    <p v-if="!chatListLoading && !getChatsForTab().length" class="content-box">
+    <p v-if="!chatListLoading && !conversationList.length" class="content-box">
       {{ $t('CHAT_LIST.LIST.404') }}
     </p>
 
     <div class="conversations-list">
       <conversation-card
-        v-for="chat in getChatsForTab()"
+        v-for="chat in conversationList"
         :key="chat.id"
+        :active-label="label"
         :chat="chat"
       />
 
@@ -40,7 +41,7 @@
 
       <p
         v-if="
-          getChatsForTab().length &&
+          conversationList.length &&
             hasCurrentPageEndReached &&
             !chatListLoading
         "
@@ -72,7 +73,16 @@ export default {
     ChatFilter,
   },
   mixins: [timeMixin, conversationMixin],
-  props: ['conversationInbox'],
+  props: {
+    conversationInbox: {
+      type: [String, Number],
+      default: 0,
+    },
+    label: {
+      type: String,
+      default: '',
+    },
+  },
   data() {
     return {
       activeAssigneeTab: wootConstants.ASSIGNEE_TYPE.ME,
@@ -119,18 +129,51 @@ export default {
         assigneeType: this.activeAssigneeTab,
         status: this.activeStatus,
         page: this.currentPage + 1,
+        labels: this.label ? [this.label] : undefined,
       };
     },
+    pageTitle() {
+      if (this.inbox.name) {
+        return this.inbox.name;
+      }
+      if (this.label) {
+        return `#${this.label}`;
+      }
+      return this.$t('CHAT_LIST.TAB_HEADING');
+    },
+    conversationList() {
+      let conversationList = [];
+      if (this.activeAssigneeTab === 'me') {
+        conversationList = this.mineChatsList.slice();
+      } else if (this.activeAssigneeTab === 'unassigned') {
+        conversationList = this.unAssignedChatsList.slice();
+      } else {
+        conversationList = this.allChatList.slice();
+      }
+
+      if (!this.label) {
+        return conversationList;
+      }
+
+      return conversationList.filter(conversation => {
+        const labels = this.$store.getters[
+          'conversationLabels/getConversationLabels'
+        ](conversation.id);
+        return labels.includes(this.label);
+      });
+    },
   },
   watch: {
     conversationInbox() {
       this.resetAndFetchData();
     },
+    label() {
+      this.resetAndFetchData();
+    },
   },
   mounted() {
     this.$store.dispatch('setChatFilter', this.activeStatus);
     this.resetAndFetchData();
-    this.$store.dispatch('agents/get');
 
     bus.$on('fetch_conversation_stats', () => {
       this.$store.dispatch('conversationStats/get', this.conversationFilters);
@@ -159,17 +202,6 @@ export default {
         this.resetAndFetchData();
       }
     },
-    getChatsForTab() {
-      let copyList = [];
-      if (this.activeAssigneeTab === 'me') {
-        copyList = this.mineChatsList.slice();
-      } else if (this.activeAssigneeTab === 'unassigned') {
-        copyList = this.unAssignedChatsList.slice();
-      } else {
-        copyList = this.allChatList.slice();
-      }
-      return copyList;
-    },
   },
 };
 </script>
diff --git a/app/javascript/dashboard/components/index.js b/app/javascript/dashboard/components/index.js
index 24a81ee20..4fbfa5338 100644
--- a/app/javascript/dashboard/components/index.js
+++ b/app/javascript/dashboard/components/index.js
@@ -6,6 +6,7 @@ import Code from './Code';
 import ColorPicker from './widgets/ColorPicker';
 import DeleteModal from './widgets/modal/DeleteModal.vue';
 import Input from './widgets/forms/Input.vue';
+import Label from './widgets/Label.vue';
 import LoadingState from './widgets/LoadingState';
 import Modal from './Modal';
 import ModalHeader from './ModalHeader';
@@ -25,6 +26,7 @@ const WootUIKit = {
   DeleteModal,
   Input,
   LoadingState,
+  Label,
   Modal,
   ModalHeader,
   ReportStatsCard,
diff --git a/app/javascript/dashboard/components/layout/Sidebar.vue b/app/javascript/dashboard/components/layout/Sidebar.vue
index 88578e635..4ec6c239f 100644
--- a/app/javascript/dashboard/components/layout/Sidebar.vue
+++ b/app/javascript/dashboard/components/layout/Sidebar.vue
@@ -18,6 +18,11 @@
           :key="inboxSection.toState"
           :menu-item="inboxSection"
         />
+        <sidebar-item
+          v-if="shouldShowInboxes"
+          :key="labelSection.toState"
+          :menu-item="labelSection"
+        />
       </transition-group>
     </div>
 
@@ -125,6 +130,7 @@ export default {
       inboxes: 'inboxes/getInboxes',
       accountId: 'getCurrentAccountId',
       currentRole: 'getCurrentRole',
+      accountLabels: 'labels/getLabelsOnSidebar',
     }),
     sidemenuItems() {
       return getSidebarItems(this.accountId);
@@ -170,6 +176,25 @@ export default {
         })),
       };
     },
+    labelSection() {
+      return {
+        icon: 'ion-pound',
+        label: 'LABELS',
+        hasSubMenu: true,
+        key: 'label',
+        cssClass: 'menu-title align-justify',
+        toState: frontendURL(`accounts/${this.accountId}/settings/labels`),
+        toStateName: 'labels_list',
+        children: this.accountLabels.map(label => ({
+          id: label.id,
+          label: label.title,
+          color: label.color,
+          toState: frontendURL(
+            `accounts/${this.accountId}/label/${label.title}`
+          ),
+        })),
+      };
+    },
     dashboardPath() {
       return frontendURL(`accounts/${this.accountId}/dashboard`);
     },
diff --git a/app/javascript/dashboard/components/layout/SidebarItem.vue b/app/javascript/dashboard/components/layout/SidebarItem.vue
index 35356a685..7ef2dfa88 100644
--- a/app/javascript/dashboard/components/layout/SidebarItem.vue
+++ b/app/javascript/dashboard/components/layout/SidebarItem.vue
@@ -36,7 +36,13 @@
               v-if="computedInboxClass(child)"
               class="inbox-icon"
               :class="computedInboxClass(child)"
-            ></i>
+            />
+            <span
+              v-if="child.color"
+              class="label-color--display"
+              :style="{ backgroundColor: child.color }"
+            />
+
             {{ child.label }}
           </div>
         </a>
@@ -126,8 +132,22 @@ export default {
 };
 </script>
 <style lang="scss" scoped>
+@import '~dashboard/assets/scss/variables';
+
 .sub-menu-title {
   display: flex;
   justify-content: space-between;
 }
+
+.wrap {
+  display: flex;
+  align-items: center;
+}
+
+.label-color--display {
+  border-radius: $space-smaller;
+  height: $space-normal;
+  margin-right: $space-small;
+  width: $space-normal;
+}
 </style>
diff --git a/app/javascript/dashboard/components/widgets/Label.vue b/app/javascript/dashboard/components/widgets/Label.vue
new file mode 100644
index 000000000..9b56a4c91
--- /dev/null
+++ b/app/javascript/dashboard/components/widgets/Label.vue
@@ -0,0 +1,91 @@
+<template>
+  <div
+    :class="labelClass"
+    :style="{ background: bgColor, color: textColor }"
+    :title="description"
+  >
+    <span v-if="!href">{{ title }}</span>
+    <a v-else :href="href" :style="{ color: textColor }">{{ title }}</a>
+    <i v-if="showIcon" class="label--icon" :class="icon" @click="onClick" />
+  </div>
+</template>
+<script>
+export default {
+  props: {
+    title: {
+      type: String,
+      required: true,
+    },
+    description: {
+      type: String,
+      default: '',
+    },
+    href: {
+      type: String,
+      default: '',
+    },
+    bgColor: {
+      type: String,
+      default: '#1f93ff',
+    },
+    small: {
+      type: Boolean,
+      default: false,
+    },
+    showIcon: {
+      type: Boolean,
+      default: false,
+    },
+    icon: {
+      type: String,
+      default: 'ion-close',
+    },
+  },
+  computed: {
+    textColor() {
+      const color = this.bgColor.replace('#', '');
+      const r = parseInt(color.slice(0, 2), 16);
+      const g = parseInt(color.slice(2, 4), 16);
+      const b = parseInt(color.slice(4, 6), 16);
+      // http://stackoverflow.com/a/3943023/112731
+      return r * 0.299 + g * 0.587 + b * 0.114 > 186 ? '#000000' : '#FFFFFF';
+    },
+    labelClass() {
+      return `label ${this.small ? 'small' : ''}`;
+    },
+  },
+  methods: {
+    onClick() {
+      this.$emit('click', this.title);
+    },
+  },
+};
+</script>
+
+<style scoped lang="scss">
+@import '~dashboard/assets/scss/variables';
+
+.label {
+  display: inline-block;
+  font-size: $font-size-small;
+  line-height: 1;
+  margin: $space-micro;
+
+  &.small {
+    font-size: $font-size-mini;
+  }
+
+  a {
+    &:hover {
+      text-decoration: underline;
+    }
+  }
+}
+
+.label--icon {
+  cursor: pointer;
+  font-size: $font-size-micro;
+  line-height: 1.5;
+  margin-left: $space-smaller;
+}
+</style>
diff --git a/app/javascript/dashboard/components/widgets/conversation/ConversationCard.vue b/app/javascript/dashboard/components/widgets/conversation/ConversationCard.vue
index d63940127..0f3a2cd66 100644
--- a/app/javascript/dashboard/components/widgets/conversation/ConversationCard.vue
+++ b/app/javascript/dashboard/components/widgets/conversation/ConversationCard.vue
@@ -57,6 +57,10 @@ export default {
 
   mixins: [timeMixin, conversationMixin],
   props: {
+    activeLabel: {
+      type: String,
+      default: '',
+    },
     chat: {
       type: Object,
       default: () => {},
@@ -116,7 +120,12 @@ export default {
   methods: {
     cardClick(chat) {
       const { activeInbox } = this;
-      const path = conversationUrl(this.accountId, activeInbox, chat.id);
+      const path = conversationUrl({
+        accountId: this.accountId,
+        activeInbox,
+        id: chat.id,
+        label: this.activeLabel,
+      });
       router.push({ path: frontendURL(path) });
     },
     inboxName(inboxId) {
diff --git a/app/javascript/dashboard/helper/URLHelper.js b/app/javascript/dashboard/helper/URLHelper.js
index 5e6cae568..97744e43b 100644
--- a/app/javascript/dashboard/helper/URLHelper.js
+++ b/app/javascript/dashboard/helper/URLHelper.js
@@ -5,11 +5,14 @@ export const frontendURL = (path, params) => {
   return `/app/${path}${stringifiedParams}`;
 };
 
-export const conversationUrl = (accountId, activeInbox, id) => {
-  const path = activeInbox
-    ? `accounts/${accountId}/inbox/${activeInbox}/conversations/${id}`
-    : `accounts/${accountId}/conversations/${id}`;
-  return path;
+export const conversationUrl = ({ accountId, activeInbox, id, label }) => {
+  if (activeInbox) {
+    return `accounts/${accountId}/inbox/${activeInbox}/conversations/${id}`;
+  }
+  if (label) {
+    return `accounts/${accountId}/label/${label}/conversations/${id}`;
+  }
+  return `accounts/${accountId}/conversations/${id}`;
 };
 
 export const accountIdFromPathname = pathname => {
diff --git a/app/javascript/dashboard/helper/specs/URLHelper.spec.js b/app/javascript/dashboard/helper/specs/URLHelper.spec.js
index 5c45cf269..354cffcd6 100644
--- a/app/javascript/dashboard/helper/specs/URLHelper.spec.js
+++ b/app/javascript/dashboard/helper/specs/URLHelper.spec.js
@@ -7,15 +7,20 @@ import {
 describe('#URL Helpers', () => {
   describe('conversationUrl', () => {
     it('should return direct conversation URL if activeInbox is nil', () => {
-      expect(conversationUrl(1, undefined, 1)).toBe(
+      expect(conversationUrl({ accountId: 1, id: 1 })).toBe(
         'accounts/1/conversations/1'
       );
     });
-    it('should return ibox conversation URL if activeInbox is not nil', () => {
-      expect(conversationUrl(1, 2, 1)).toBe(
+    it('should return inbox conversation URL if activeInbox is not nil', () => {
+      expect(conversationUrl({ accountId: 1, id: 1, activeInbox: 2 })).toBe(
         'accounts/1/inbox/2/conversations/1'
       );
     });
+    it('should return correct conversation URL if label is active', () => {
+      expect(
+        conversationUrl({ accountId: 1, label: 'customer-support', id: 1 })
+      ).toBe('accounts/1/label/customer-support/conversations/1');
+    });
   });
 
   describe('frontendURL', () => {
@@ -27,16 +32,6 @@ describe('#URL Helpers', () => {
     });
   });
 
-  /* 
-  
-  export const accountIdFromPathname = pathname => {
-  const isInsideAccountScopedURLs = pathname.includes('/app/accounts');
-  const accountId = isInsideAccountScopedURLs ? pathname.split('/')[3] : '';
-  return Number(accountId);
-};
-
-  */
-
   describe('accountIdFromPathname', () => {
     it('should return account id if accont scoped url is passed', () => {
       expect(accountIdFromPathname('/app/accounts/1/settings/general')).toBe(1);
diff --git a/app/javascript/dashboard/i18n/default-sidebar.js b/app/javascript/dashboard/i18n/default-sidebar.js
index 4b479f5f6..246bc0af2 100644
--- a/app/javascript/dashboard/i18n/default-sidebar.js
+++ b/app/javascript/dashboard/i18n/default-sidebar.js
@@ -10,6 +10,8 @@ export const getSidebarItems = accountId => ({
       'settings_account_reports',
       'profile_settings',
       'profile_settings_index',
+      'label_conversations',
+      'conversations_through_label',
     ],
     menuItems: {
       assignedToMe: {
@@ -40,9 +42,8 @@ export const getSidebarItems = accountId => ({
   settings: {
     routes: [
       'agent_list',
-      'agent_new',
       'canned_list',
-      'canned_new',
+      'labels_list',
       'settings_inbox',
       'settings_inbox_new',
       'settings_inbox_list',
@@ -78,6 +79,13 @@ export const getSidebarItems = accountId => ({
         toState: frontendURL(`accounts/${accountId}/settings/inboxes/list`),
         toStateName: 'settings_inbox_list',
       },
+      labels: {
+        icon: 'ion-pricetags',
+        label: 'LABELS',
+        hasSubMenu: false,
+        toState: frontendURL(`accounts/${accountId}/settings/labels/list`),
+        toStateName: 'labels_list',
+      },
       cannedResponses: {
         icon: 'ion-chatbox-working',
         label: 'CANNED_RESPONSES',
diff --git a/app/javascript/dashboard/i18n/locale/en/contact.json b/app/javascript/dashboard/i18n/locale/en/contact.json
index eb7b2d354..e5c3ec25d 100644
--- a/app/javascript/dashboard/i18n/locale/en/contact.json
+++ b/app/javascript/dashboard/i18n/locale/en/contact.json
@@ -11,11 +11,19 @@
     },
     "LABELS": {
       "TITLE": "Conversation Labels",
-      "UPDATE_BUTTON": "Update Labels",
-      "UPDATE_ERROR": "Couldn't update labels, try again.",
-      "TAG_PLACEHOLDER": "Add new label",
-      "PLACEHOLDER": "Search or add a label"
+      "MODAL": {
+        "TITLE": "Labels for",
+        "ACTIVE_LABELS": "Labels added to the conversation",
+        "INACTIVE_LABELS": "Labels available in the account",
+        "REMOVE": "Click on X icon to remove the label",
+        "ADD": "Click on + icon to add the label",
+        "UPDATE_BUTTON": "Update labels",
+        "UPDATE_ERROR": "Couldn't update labels, try again."
+      },
+      "NO_LABELS_TO_ADD": "There are no more labels defined in the account.",
+      "NO_AVAILABLE_LABELS": "There are no labels added to this conversation."
     },
-    "MUTE_CONTACT": "Mute Contact"
+    "MUTE_CONTACT": "Mute Contact",
+    "EDIT_LABEL": "Edit"
   }
 }
diff --git a/app/javascript/dashboard/i18n/locale/en/index.js b/app/javascript/dashboard/i18n/locale/en/index.js
index 558cc9b3a..5dfc44e4b 100644
--- a/app/javascript/dashboard/i18n/locale/en/index.js
+++ b/app/javascript/dashboard/i18n/locale/en/index.js
@@ -1,5 +1,5 @@
-/* eslint-disable */
 import { default as _agentMgmt } from './agentMgmt.json';
+import { default as _labelsMgmt } from './labelsMgmt.json';
 import { default as _cannedMgmt } from './cannedMgmt.json';
 import { default as _chatlist } from './chatlist.json';
 import { default as _contact } from './contact.json';
@@ -23,6 +23,7 @@ export default {
   ..._inboxMgmt,
   ..._login,
   ..._report,
+  ..._labelsMgmt,
   ..._resetPassword,
   ..._setNewPassword,
   ..._settings,
diff --git a/app/javascript/dashboard/i18n/locale/en/labelsMgmt.json b/app/javascript/dashboard/i18n/locale/en/labelsMgmt.json
new file mode 100644
index 000000000..b0dbe439f
--- /dev/null
+++ b/app/javascript/dashboard/i18n/locale/en/labelsMgmt.json
@@ -0,0 +1,68 @@
+{
+  "LABEL_MGMT": {
+    "HEADER": "Labels",
+    "HEADER_BTN_TXT": "Add label",
+    "LOADING": "Fetching labels",
+    "SEARCH_404": "There are no items matching this query",
+    "SIDEBAR_TXT": "<p><b>Labels</b> <p>Labels help you to categorize conversations and prioritize them. You can assign label to a conversation from the sidepanel. <br /><br />Labels are tied to the account and can be used to create custom workflows in your organization. You can assign custom color to a label, it makes it easier to identify the label. You will be able to display the label on the sidebar to filter the conversations easily.</p>",
+    "LIST": {
+      "404": "There are no labels available in this account.",
+      "TITLE": "Manage labels",
+      "DESC": "Labels let you group the conversations together.",
+      "TABLE_HEADER": [
+        "Name",
+        "Description",
+        "Color"
+      ]
+    },
+    "FORM": {
+      "NAME": {
+        "LABEL": "Label Name",
+        "PLACEHOLDER": "Label name",
+        "ERROR": "Label Name is required"
+      },
+      "DESCRIPTION": {
+        "LABEL": "Description",
+        "PLACEHOLDER": "Label Description"
+      },
+      "COLOR": {
+        "LABEL": "Color"
+      },
+      "SHOW_ON_SIDEBAR": {
+        "LABEL": "Show label on sidebar"
+      },
+      "EDIT": "Edit",
+      "CREATE": "Create",
+      "DELETE": "Delete",
+      "CANCEL": "Cancel"
+    },
+    "ADD": {
+      "TITLE": "Add label",
+      "DESC": "Labels let you group the conversations together.",
+      "API": {
+        "SUCCESS_MESSAGE": "Label added successfully",
+        "ERROR_MESSAGE": "There was an error, please try again"
+      }
+    },
+    "EDIT": {
+      "TITLE": "Edit label",
+      "API": {
+        "SUCCESS_MESSAGE": "Label updated successfully",
+        "ERROR_MESSAGE": "There was an error, please try again"
+      }
+    },
+    "DELETE": {
+      "BUTTON_TEXT": "Delete",
+      "API": {
+        "SUCCESS_MESSAGE": "Label deleted successfully",
+        "ERROR_MESSAGE": "There was an error, please try again"
+      },
+      "CONFIRM": {
+        "TITLE": "Confirm Deletion",
+        "MESSAGE": "Are you sure to delete ",
+        "YES": "Yes, Delete ",
+        "NO": "No, Keep "
+      }
+    }
+  }
+}
diff --git a/app/javascript/dashboard/i18n/locale/en/settings.json b/app/javascript/dashboard/i18n/locale/en/settings.json
index 38f5a4aac..67470727f 100644
--- a/app/javascript/dashboard/i18n/locale/en/settings.json
+++ b/app/javascript/dashboard/i18n/locale/en/settings.json
@@ -103,6 +103,7 @@
     "INBOXES": "Inboxes",
     "CANNED_RESPONSES": "Canned Responses",
     "INTEGRATIONS": "Integrations",
-    "ACCOUNT_SETTINGS": "Account Settings"
+    "ACCOUNT_SETTINGS": "Account Settings",
+    "LABELS": "Labels"
   }
 }
diff --git a/app/javascript/dashboard/routes/dashboard/conversation/ContactDetailsItem.vue b/app/javascript/dashboard/routes/dashboard/conversation/ContactDetailsItem.vue
index 41068876f..fda504c35 100644
--- a/app/javascript/dashboard/routes/dashboard/conversation/ContactDetailsItem.vue
+++ b/app/javascript/dashboard/routes/dashboard/conversation/ContactDetailsItem.vue
@@ -1,8 +1,13 @@
 <template>
   <div class="conv-details--item">
     <h4 class="conv-details--item__label">
-      <i v-if="icon" :class="icon" class="conv-details--item__icon"></i>
-      {{ title }}
+      <div>
+        <i v-if="icon" :class="icon" class="conv-details--item__icon"></i>
+        {{ title }}
+      </div>
+      <button v-if="showEdit" @click="onEdit">
+        {{ $t('CONTACT_PANEL.EDIT_LABEL') }}
+      </button>
     </h4>
     <div v-if="value" class="conv-details--item__value">
       {{ value }}
@@ -16,6 +21,12 @@ export default {
     title: { type: String, required: true },
     icon: { type: String, default: '' },
     value: { type: [String, Number], default: '' },
+    showEdit: { type: Boolean, default: false },
+  },
+  methods: {
+    onEdit() {
+      this.$emit('edit');
+    },
   },
 };
 </script>
@@ -31,14 +42,18 @@ export default {
     padding-bottom: 0;
   }
 
-  .conv-details--item__icon {
-    padding-right: $space-smaller;
-  }
-
   .conv-details--item__label {
-    font-weight: $font-weight-medium;
-    margin-bottom: $space-micro;
+    align-items: center;
+    display: flex;
     font-size: $font-size-small;
+    font-weight: $font-weight-medium;
+    justify-content: space-between;
+    margin-bottom: $space-micro;
+
+    button {
+      cursor: pointer;
+      color: $color-body;
+    }
   }
 
   .conv-details--item__value {
diff --git a/app/javascript/dashboard/routes/dashboard/conversation/ContactPanel.vue b/app/javascript/dashboard/routes/dashboard/conversation/ContactPanel.vue
index d653eb1cf..74a86070a 100644
--- a/app/javascript/dashboard/routes/dashboard/conversation/ContactPanel.vue
+++ b/app/javascript/dashboard/routes/dashboard/conversation/ContactPanel.vue
@@ -2,7 +2,7 @@
   <div class="medium-3 bg-white contact--panel">
     <div class="contact--profile">
       <span class="close-button" @click="onPanelToggle">
-        <i class="ion-close-round"></i>
+        <i class="ion-chevron-right" />
       </span>
       <div class="contact--info">
         <thumbnail
@@ -107,7 +107,7 @@ import { mapGetters } from 'vuex';
 import Thumbnail from 'dashboard/components/widgets/Thumbnail.vue';
 import ContactConversations from './ContactConversations.vue';
 import ContactDetailsItem from './ContactDetailsItem.vue';
-import ConversationLabels from './ConversationLabels.vue';
+import ConversationLabels from './labels/LabelBox.vue';
 
 export default {
   components: {
@@ -168,12 +168,15 @@ export default {
   watch: {
     conversationId(newConversationId, prevConversationId) {
       if (newConversationId && newConversationId !== prevConversationId) {
-        this.$store.dispatch('contacts/show', { id: this.contactId });
+        this.getContactDetails();
       }
     },
+    contactId() {
+      this.getContactDetails();
+    },
   },
   mounted() {
-    this.$store.dispatch('contacts/show', { id: this.contactId });
+    this.getContactDetails();
   },
   methods: {
     onPanelToggle() {
@@ -182,6 +185,11 @@ export default {
     mute() {
       this.$store.dispatch('muteConversation', this.conversationId);
     },
+    getContactDetails() {
+      if (this.contactId) {
+        this.$store.dispatch('contacts/show', { id: this.contactId });
+      }
+    },
   },
 };
 </script>
diff --git a/app/javascript/dashboard/routes/dashboard/conversation/ConversationLabels.vue b/app/javascript/dashboard/routes/dashboard/conversation/ConversationLabels.vue
deleted file mode 100644
index 728815a0e..000000000
--- a/app/javascript/dashboard/routes/dashboard/conversation/ConversationLabels.vue
+++ /dev/null
@@ -1,173 +0,0 @@
-<template>
-  <div
-    class="contact-conversation--panel sidebar-labels-wrap"
-    :class="hasEditedClass"
-  >
-    <div
-      v-if="!conversationUiFlags.isFetching"
-      class="contact-conversation--list"
-    >
-      <label class="select-tags">
-        <contact-details-item
-          :title="$t('CONTACT_PANEL.LABELS.TITLE')"
-          icon="ion-pricetags"
-        />
-        <multiselect
-          v-model="selectedLabels"
-          :options="savedLabels"
-          :tag-placeholder="$t('CONTACT_PANEL.LABELS.TAG_PLACEHOLDER')"
-          :placeholder="$t('CONTACT_PANEL.LABELS.PLACEHOLDER')"
-          :multiple="true"
-          :taggable="true"
-          hide-selected
-          :show-labels="false"
-          @tag="addLabel"
-        />
-      </label>
-      <div class="row align-middle align-justify">
-        <span v-if="labelUiFlags.isError" class="error">{{
-          $t('CONTACT_PANEL.LABELS.UPDATE_ERROR')
-        }}</span>
-        <button
-          v-if="hasEdited"
-          type="button"
-          class="button nice tiny"
-          @click="onUpdateLabels"
-        >
-          <spinner v-if="labelUiFlags.isUpdating" size="tiny" />
-          {{
-            labelUiFlags.isUpdating
-              ? 'saving...'
-              : $t('CONTACT_PANEL.LABELS.UPDATE_BUTTON')
-          }}
-        </button>
-      </div>
-    </div>
-    <spinner v-else></spinner>
-  </div>
-</template>
-
-<script>
-import { mapGetters } from 'vuex';
-import ContactDetailsItem from './ContactDetailsItem';
-import Spinner from 'shared/components/Spinner';
-
-export default {
-  components: {
-    ContactDetailsItem,
-    Spinner,
-  },
-  props: {
-    conversationId: {
-      type: [String, Number],
-      required: true,
-    },
-  },
-  data() {
-    return {
-      isSearching: false,
-      selectedLabels: [],
-    };
-  },
-  computed: {
-    hasEdited() {
-      if (this.selectedLabels.length !== this.savedLabels.length) {
-        return true;
-      }
-      const isSame = this.selectedLabels.every(label =>
-        this.savedLabels.includes(label)
-      );
-      return !isSame;
-    },
-    savedLabels() {
-      const saved = this.$store.getters[
-        'conversationLabels/getConversationLabels'
-      ](this.conversationId);
-      return saved;
-    },
-    hasEditedClass() {
-      return this.hasEdited ? 'has-edited' : '';
-    },
-    ...mapGetters({
-      conversationUiFlags: 'contactConversations/getUIFlags',
-      labelUiFlags: 'conversationLabels/getUIFlags',
-    }),
-  },
-  watch: {
-    conversationId(newConversationId, prevConversationId) {
-      if (newConversationId && newConversationId !== prevConversationId) {
-        this.fetchLabels(newConversationId);
-      }
-    },
-  },
-  mounted() {
-    const { conversationId } = this;
-    this.fetchLabels(conversationId);
-  },
-  methods: {
-    addLabel(label) {
-      this.selectedLabels = [...this.selectedLabels, label];
-    },
-    onUpdateLabels() {
-      this.$store.dispatch('conversationLabels/update', {
-        conversationId: this.conversationId,
-        labels: this.selectedLabels,
-      });
-    },
-    async fetchLabels(conversationId) {
-      try {
-        await this.$store.dispatch('conversationLabels/get', conversationId);
-        this.selectedLabels = [...this.savedLabels];
-        // eslint-disable-next-line no-empty
-      } catch (error) {}
-    },
-  },
-};
-</script>
-
-<style lang="scss" scoped>
-@import '~dashboard/assets/scss/variables';
-@import '~dashboard/assets/scss/mixins';
-
-.contact-conversation--panel {
-  padding: $space-normal;
-}
-
-.conversation--label {
-  color: $color-white;
-  margin-right: $space-small;
-  font-size: $font-size-small;
-  padding: $space-smaller;
-}
-
-.select-tags {
-  .multiselect {
-    &:hover {
-      cursor: pointer;
-    }
-    transition: $transition-ease-in;
-    margin-bottom: 0;
-  }
-}
-
-.button {
-  margin-top: $space-small;
-  margin-left: auto;
-}
-
-.no-results-wrap {
-  padding: 0 $space-small;
-}
-
-.no-results {
-  margin: $space-normal 0 0 0;
-  color: $color-gray;
-  font-weight: $font-weight-normal;
-}
-
-.error {
-  color: $alert-color;
-  font-size: $font-size-mini;
-  font-weight: $font-weight-medium;
-}
-</style>
diff --git a/app/javascript/dashboard/routes/dashboard/conversation/ConversationView.vue b/app/javascript/dashboard/routes/dashboard/conversation/ConversationView.vue
index c51053c19..e073965f6 100644
--- a/app/javascript/dashboard/routes/dashboard/conversation/ConversationView.vue
+++ b/app/javascript/dashboard/routes/dashboard/conversation/ConversationView.vue
@@ -1,6 +1,6 @@
 <template>
   <section class="app-content columns">
-    <chat-list :conversation-inbox="inboxId"></chat-list>
+    <chat-list :conversation-inbox="inboxId" :label="label"></chat-list>
     <conversation-box
       :inbox-id="inboxId"
       :is-contact-panel-open="isContactPanelOpen"
@@ -30,19 +30,34 @@ export default {
     ContactPanel,
     ConversationBox,
   },
+  props: {
+    inboxId: {
+      type: [String, Number],
+      default: 0,
+    },
+    conversationId: {
+      type: [String, Number],
+      default: 0,
+    },
+    label: {
+      type: String,
+      default: '',
+    },
+  },
 
   data() {
     return {
-      panelToggleState: false,
+      panelToggleState: true,
     };
   },
   computed: {
     ...mapGetters({
       chatList: 'getAllConversations',
+      currentChat: 'getSelectedChat',
     }),
     isContactPanelOpen: {
       get() {
-        if (this.conversationId) {
+        if (this.currentChat.id) {
           return this.panelToggleState;
         }
         return false;
@@ -52,9 +67,11 @@ export default {
       },
     },
   },
-  props: ['inboxId', 'conversationId'],
 
   mounted() {
+    this.$store.dispatch('labels/get');
+    this.$store.dispatch('agents/get');
+
     this.initialize();
     this.$watch('$store.state.route', () => this.initialize());
     this.$watch('chatList.length', () => {
@@ -65,26 +82,8 @@ export default {
 
   methods: {
     initialize() {
-      switch (this.$store.state.route.name) {
-        case 'inbox_conversation':
-          this.setActiveChat();
-          break;
-        case 'inbox_dashboard':
-          if (this.inboxId) {
-            this.$store.dispatch('setActiveInbox', this.inboxId);
-          }
-          break;
-        case 'conversation_through_inbox':
-          if (this.inboxId) {
-            this.$store.dispatch('setActiveInbox', this.inboxId);
-          }
-          this.setActiveChat();
-          break;
-        default:
-          this.$store.dispatch('setActiveInbox', null);
-          this.$store.dispatch('clearSelectedState');
-          break;
-      }
+      this.$store.dispatch('setActiveInbox', this.inboxId);
+      this.setActiveChat();
     },
 
     fetchConversation() {
@@ -103,11 +102,17 @@ export default {
     },
 
     setActiveChat() {
-      const chat = this.findConversation();
-      if (!chat) return;
-      this.$store.dispatch('setActiveChat', chat).then(() => {
-        bus.$emit('scrollToMessage');
-      });
+      if (this.conversationId) {
+        const chat = this.findConversation();
+        if (!chat) {
+          return;
+        }
+        this.$store.dispatch('setActiveChat', chat).then(() => {
+          bus.$emit('scrollToMessage');
+        });
+      } else {
+        this.$store.dispatch('clearSelectedState');
+      }
     },
     onToggleContactPanel() {
       this.isContactPanelOpen = !this.isContactPanelOpen;
diff --git a/app/javascript/dashboard/routes/dashboard/conversation/conversation.routes.js b/app/javascript/dashboard/routes/dashboard/conversation/conversation.routes.js
index 0a51c24c2..a9e172183 100644
--- a/app/javascript/dashboard/routes/dashboard/conversation/conversation.routes.js
+++ b/app/javascript/dashboard/routes/dashboard/conversation/conversation.routes.js
@@ -45,5 +45,24 @@ export default {
         };
       },
     },
+    {
+      path: frontendURL('accounts/:accountId/label/:label'),
+      name: 'label_conversations',
+      roles: ['administrator', 'agent'],
+      component: ConversationView,
+      props: route => ({ label: route.params.label }),
+    },
+    {
+      path: frontendURL(
+        'accounts/:accountId/label/:label/conversations/:conversation_id'
+      ),
+      name: 'conversations_through_label',
+      roles: ['administrator', 'agent'],
+      component: ConversationView,
+      props: route => ({
+        conversationId: route.params.conversation_id,
+        label: route.params.label,
+      }),
+    },
   ],
 };
diff --git a/app/javascript/dashboard/routes/dashboard/conversation/labels/AddLabelToConversation.vue b/app/javascript/dashboard/routes/dashboard/conversation/labels/AddLabelToConversation.vue
new file mode 100644
index 000000000..d83bf6870
--- /dev/null
+++ b/app/javascript/dashboard/routes/dashboard/conversation/labels/AddLabelToConversation.vue
@@ -0,0 +1,133 @@
+<template>
+  <woot-modal :show.sync="show" :on-close="onClose">
+    <div class="column content-box">
+      <woot-modal-header
+        :header-title="
+          $t('CONTACT_PANEL.LABELS.MODAL.TITLE') + ' #' + conversationId
+        "
+      />
+      <div class="content">
+        <div class="label-content--block">
+          <div class="label-content--title">
+            {{ $t('CONTACT_PANEL.LABELS.MODAL.ACTIVE_LABELS') }}
+            <span v-tooltip.bottom="$t('CONTACT_PANEL.LABELS.MODAL.REMOVE')">
+              <i class="ion-ios-help-outline" />
+            </span>
+          </div>
+          <div v-if="activeList.length">
+            <woot-label
+              v-for="label in activeList"
+              :key="label.id"
+              :title="label.title"
+              :description="label.description"
+              :bg-color="label.color"
+              :show-icon="true"
+              @click="onRemove"
+            />
+          </div>
+          <p v-else>
+            {{ $t('CONTACT_PANEL.LABELS.NO_AVAILABLE_LABELS') }}
+          </p>
+        </div>
+
+        <div class="label-content--block">
+          <div class="label-content--title">
+            {{ $t('CONTACT_PANEL.LABELS.MODAL.INACTIVE_LABELS') }}
+            <span v-tooltip.bottom="$t('CONTACT_PANEL.LABELS.MODAL.ADD')">
+              <i class="ion-ios-help-outline" />
+            </span>
+          </div>
+          <div v-if="inactiveList.length">
+            <woot-label
+              v-for="label in inactiveList"
+              :key="label.id"
+              :title="label.title"
+              :description="label.description"
+              :bg-color="label.color"
+              :show-icon="true"
+              icon="ion-plus"
+              @click="onAdd"
+            />
+          </div>
+          <p v-else>
+            {{ $t('CONTACT_PANEL.LABELS.NO_LABELS_TO_ADD') }}
+          </p>
+        </div>
+      </div>
+    </div>
+  </woot-modal>
+</template>
+<script>
+export default {
+  props: {
+    show: {
+      type: Boolean,
+      default: false,
+    },
+    conversationId: {
+      type: [String, Number],
+      default: '',
+    },
+    accountLabels: {
+      type: Array,
+      default: () => [],
+    },
+    savedLabels: {
+      type: Array,
+      default: () => [],
+    },
+    onClose: {
+      type: Function,
+      default: () => [],
+    },
+    updateLabels: {
+      type: Function,
+      default: () => {},
+    },
+  },
+  computed: {
+    activeList() {
+      return this.accountLabels.filter(accountLabel =>
+        this.savedLabels.includes(accountLabel.title)
+      );
+    },
+    inactiveList() {
+      return this.accountLabels.filter(
+        accountLabel => !this.savedLabels.includes(accountLabel.title)
+      );
+    },
+  },
+  methods: {
+    onAdd(label) {
+      const activeLabels = this.activeList.map(
+        activeLabel => activeLabel.title
+      );
+      this.updateLabels([...activeLabels, label]);
+    },
+
+    onRemove(label) {
+      const activeLabels = this.activeList
+        .filter(activeLabel => activeLabel.title !== label)
+        .map(activeLabel => activeLabel.title);
+      this.updateLabels(activeLabels);
+    },
+  },
+};
+</script>
+
+<style scoped lang="scss">
+@import '~dashboard/assets/scss/variables';
+
+.label-content--block {
+  margin-bottom: $space-normal;
+}
+
+.label-content--title {
+  font-weight: $font-weight-bold;
+  margin-bottom: $space-small;
+}
+
+.content {
+  padding-top: $space-normal;
+}
+</style>
diff --git a/app/javascript/dashboard/routes/dashboard/conversation/labels/LabelBox.vue b/app/javascript/dashboard/routes/dashboard/conversation/labels/LabelBox.vue
new file mode 100644
index 000000000..1a2353899
--- /dev/null
+++ b/app/javascript/dashboard/routes/dashboard/conversation/labels/LabelBox.vue
@@ -0,0 +1,160 @@
+<template>
+  <div class="contact-conversation--panel sidebar-labels-wrap">
+    <div
+      v-if="!conversationUiFlags.isFetching"
+      class="contact-conversation--list"
+    >
+      <contact-details-item
+        :title="$t('CONTACT_PANEL.LABELS.TITLE')"
+        icon="ion-pricetags"
+        :show-edit="true"
+        @edit="onEdit"
+      />
+      <woot-label
+        v-for="label in activeLabels"
+        :key="label.id"
+        :title="label.title"
+        :description="label.description"
+        :bg-color="label.color"
+      />
+      <div v-if="!activeLabels.length">
+        {{ $t('CONTACT_PANEL.LABELS.NO_AVAILABLE_LABELS') }}
+      </div>
+      <add-label-to-conversation
+        v-if="isEditing"
+        :conversation-id="conversationId"
+        :account-labels="accountLabels"
+        :saved-labels="savedLabels"
+        :show.sync="isEditing"
+        :on-close="closeEditModal"
+        :update-labels="onUpdateLabels"
+      />
+    </div>
+    <spinner v-else></spinner>
+  </div>
+</template>
+
+<script>
+/* global bus */
+import { mapGetters } from 'vuex';
+import AddLabelToConversation from './AddLabelToConversation';
+import ContactDetailsItem from '../ContactDetailsItem';
+import Spinner from 'shared/components/Spinner';
+
+export default {
+  components: {
+    AddLabelToConversation,
+    ContactDetailsItem,
+    Spinner,
+  },
+  props: {
+    conversationId: {
+      type: [String, Number],
+      required: true,
+    },
+  },
+  data() {
+    return {
+      isEditing: false,
+      selectedLabels: [],
+    };
+  },
+  computed: {
+    savedLabels() {
+      return this.$store.getters['conversationLabels/getConversationLabels'](
+        this.conversationId
+      );
+    },
+    ...mapGetters({
+      conversationUiFlags: 'contactConversations/getUIFlags',
+      labelUiFlags: 'conversationLabels/getUIFlags',
+      accountLabels: 'labels/getLabels',
+    }),
+    activeLabels() {
+      return this.accountLabels.filter(({ title }) =>
+        this.savedLabels.includes(title)
+      );
+    },
+  },
+  watch: {
+    conversationId(newConversationId, prevConversationId) {
+      if (newConversationId && newConversationId !== prevConversationId) {
+        this.fetchLabels(newConversationId);
+      }
+    },
+  },
+  mounted() {
+    const { conversationId } = this;
+    this.fetchLabels(conversationId);
+  },
+  methods: {
+    async onUpdateLabels(selectedLabels) {
+      try {
+        await this.$store.dispatch('conversationLabels/update', {
+          conversationId: this.conversationId,
+          labels: selectedLabels,
+        });
+      } catch (error) {
+        // Ignore error
+      }
+    },
+    onEdit() {
+      this.isEditing = true;
+    },
+    closeEditModal() {
+      bus.$emit('fetch_conversation_stats');
+      this.isEditing = false;
+    },
+    async fetchLabels(conversationId) {
+      this.$store.dispatch('conversationLabels/get', conversationId);
+    },
+  },
+};
+</script>
+
+<style lang="scss" scoped>
+@import '~dashboard/assets/scss/variables';
+@import '~dashboard/assets/scss/mixins';
+
+.contact-conversation--panel {
+  padding: $space-normal;
+}
+
+.conversation--label {
+  color: $color-white;
+  margin-right: $space-small;
+  font-size: $font-size-small;
+  padding: $space-smaller;
+}
+
+.select-tags {
+  .multiselect {
+    &:hover {
+      cursor: pointer;
+    }
+    transition: $transition-ease-in;
+    margin-bottom: 0;
+  }
+}
+
+.button {
+  margin-top: $space-small;
+  margin-left: auto;
+}
+
+.no-results-wrap {
+  padding: 0 $space-small;
+}
+
+.no-results {
+  margin: $space-normal 0 0 0;
+  color: $color-gray;
+  font-weight: $font-weight-normal;
+}
+
+.error {
+  color: $alert-color;
+  font-size: $font-size-mini;
+  font-weight: $font-weight-medium;
+}
+</style>
diff --git a/app/javascript/dashboard/routes/dashboard/settings/labels/AddLabel.vue b/app/javascript/dashboard/routes/dashboard/settings/labels/AddLabel.vue
new file mode 100644
index 000000000..a7ea01e6b
--- /dev/null
+++ b/app/javascript/dashboard/routes/dashboard/settings/labels/AddLabel.vue
@@ -0,0 +1,123 @@
+<template>
+  <modal :show.sync="show" :on-close="onClose">
+    <div class="column content-box">
+      <woot-modal-header
+        :header-title="$t('LABEL_MGMT.ADD.TITLE')"
+        :header-content="$t('LABEL_MGMT.ADD.DESC')"
+      />
+      <form class="row" @submit.prevent="addLabel">
+        <woot-input
+          v-model.trim="title"
+          :class="{ error: $v.title.$error }"
+          class="medium-12 columns"
+          :label="$t('LABEL_MGMT.FORM.NAME.LABEL')"
+          :placeholder="$t('LABEL_MGMT.FORM.NAME.PLACEHOLDER')"
+          @input="$v.title.$touch"
+        />
+
+        <woot-input
+          v-model.trim="description"
+          :class="{ error: $v.description.$error }"
+          class="medium-12 columns"
+          :label="$t('LABEL_MGMT.FORM.DESCRIPTION.LABEL')"
+          :placeholder="$t('LABEL_MGMT.FORM.DESCRIPTION.PLACEHOLDER')"
+          @input="$v.description.$touch"
+        />
+
+        <div class="medium-12">
+          <label>
+            {{ $t('LABEL_MGMT.FORM.COLOR.LABEL') }}
+            <woot-color-picker v-model="color" />
+          </label>
+        </div>
+        <div class="medium-12">
+          <input v-model="showOnSidebar" type="checkbox" :value="true" />
+          <label for="conversation_creation">
+            {{ $t('LABEL_MGMT.FORM.SHOW_ON_SIDEBAR.LABEL') }}
+          </label>
+        </div>
+        <div class="modal-footer">
+          <div class="medium-12 columns">
+            <woot-submit-button
+              :disabled="$v.title.$invalid || uiFlags.isCreating"
+              :button-text="$t('LABEL_MGMT.FORM.CREATE')"
+              :loading="uiFlags.isCreating"
+            />
+            <button class="button clear" @click.prevent="onClose">
+              {{ $t('LABEL_MGMT.FORM.CANCEL') }}
+            </button>
+          </div>
+        </div>
+      </form>
+    </div>
+  </modal>
+</template>
+
+<script>
+import WootSubmitButton from '../../../../components/buttons/FormSubmitButton';
+import Modal from '../../../../components/Modal';
+import alertMixin from 'shared/mixins/alertMixin';
+import { mapGetters } from 'vuex';
+import validations from './validations';
+
+export default {
+  components: {
+    WootSubmitButton,
+    Modal,
+  },
+  mixins: [alertMixin],
+  props: {
+    onClose: {
+      type: Function,
+      default: () => {},
+    },
+    show: {
+      type: Boolean,
+      default: true,
+    },
+  },
+  data() {
+    return {
+      color: '#000',
+      description: '',
+      title: '',
+      showOnSidebar: true,
+    };
+  },
+  validations,
+  computed: {
+    ...mapGetters({
+      uiFlags: 'labels/getUIFlags',
+    }),
+  },
+  mounted() {
+    this.color = this.getRandomColor();
+  },
+  methods: {
+    getRandomColor() {
+      const letters = '0123456789ABCDEF';
+      let color = '#';
+      for (let i = 0; i < 6; i += 1) {
+        color += letters[Math.floor(Math.random() * 16)];
+      }
+      return color;
+    },
+    addLabel() {
+      this.$store
+        .dispatch('labels/create', {
+          color: this.color,
+          description: this.description,
+          title: this.title,
+          show_on_sidebar: this.showOnSidebar,
+        })
+        .then(() => {
+          this.showAlert(this.$t('LABEL_MGMT.ADD.API.SUCCESS_MESSAGE'));
+          this.onClose();
+        })
+        .catch(() => {
+          this.showAlert(this.$t('LABEL_MGMT.ADD.API.ERROR_MESSAGE'));
+        });
+    },
+  },
+};
+</script>
diff --git a/app/javascript/dashboard/routes/dashboard/settings/labels/EditLabel.vue b/app/javascript/dashboard/routes/dashboard/settings/labels/EditLabel.vue
new file mode 100644
index 000000000..43e75de64
--- /dev/null
+++ b/app/javascript/dashboard/routes/dashboard/settings/labels/EditLabel.vue
@@ -0,0 +1,129 @@
+<template>
+  <modal :show.sync="show" :on-close="onClose">
+    <div class="column content-box">
+      <woot-modal-header :header-title="pageTitle" />
+      <form class="row" @submit.prevent="editLabel">
+        <woot-input
+          v-model.trim="title"
+          :class="{ error: $v.title.$error }"
+          class="medium-12 columns"
+          :label="$t('LABEL_MGMT.FORM.NAME.LABEL')"
+          :placeholder="$t('LABEL_MGMT.FORM.NAME.PLACEHOLDER')"
+          @input="$v.title.$touch"
+        />
+
+        <woot-input
+          v-model.trim="description"
+          :class="{ error: $v.description.$error }"
+          class="medium-12 columns"
+          :label="$t('LABEL_MGMT.FORM.DESCRIPTION.LABEL')"
+          :placeholder="$t('LABEL_MGMT.FORM.DESCRIPTION.PLACEHOLDER')"
+          @input="$v.description.$touch"
+        />
+
+        <div class="medium-12">
+          <label>
+            {{ $t('LABEL_MGMT.FORM.COLOR.LABEL') }}
+            <woot-color-picker v-model="color" />
+          </label>
+        </div>
+        <div class="medium-12">
+          <input v-model="showOnSidebar" type="checkbox" :value="true" />
+          <label for="conversation_creation">
+            {{ $t('LABEL_MGMT.FORM.SHOW_ON_SIDEBAR.LABEL') }}
+          </label>
+        </div>
+        <div class="modal-footer">
+          <div class="medium-12 columns">
+            <woot-submit-button
+              :disabled="$v.title.$invalid || uiFlags.isUpdating"
+              :button-text="$t('LABEL_MGMT.FORM.EDIT')"
+              :loading="uiFlags.isUpdating"
+            />
+            <button class="button clear" @click.prevent="onClose">
+              {{ $t('LABEL_MGMT.FORM.CANCEL') }}
+            </button>
+          </div>
+        </div>
+      </form>
+    </div>
+  </modal>
+</template>
+
+<script>
+import { mapGetters } from 'vuex';
+import alertMixin from 'shared/mixins/alertMixin';
+
+import WootSubmitButton from '../../../../components/buttons/FormSubmitButton';
+import Modal from '../../../../components/Modal';
+import validations from './validations';
+
+export default {
+  components: {
+    WootSubmitButton,
+    Modal,
+  },
+  mixins: [alertMixin],
+  props: {
+    show: {
+      type: Boolean,
+      default: () => {},
+    },
+    selectedResponse: {
+      type: Object,
+      default: () => {},
+    },
+    onClose: {
+      type: Function,
+      default: () => {},
+    },
+  },
+  data() {
+    return {
+      title: '',
+      description: '',
+      showOnSidebar: true,
+      color: '',
+    };
+  },
+  validations,
+  computed: {
+    ...mapGetters({
+      uiFlags: 'labels/getUIFlags',
+    }),
+    pageTitle() {
+      return `${this.$t('LABEL_MGMT.EDIT.TITLE')} - ${
+        this.selectedResponse.title
+      }`;
+    },
+  },
+  mounted() {
+    this.setFormValues();
+  },
+  methods: {
+    setFormValues() {
+      this.title = this.selectedResponse.title;
+      this.description = this.selectedResponse.description;
+      this.showOnSidebar = this.selectedResponse.show_on_sidebar;
+      this.color = this.selectedResponse.color;
+    },
+    editLabel() {
+      this.$store
+        .dispatch('labels/update', {
+          id: this.selectedResponse.id,
+          color: this.color,
+          description: this.description,
+          title: this.title,
+          show_on_sidebar: this.showOnSidebar,
+        })
+        .then(() => {
+          this.showAlert(this.$t('LABEL_MGMT.EDIT.API.SUCCESS_MESSAGE'));
+          setTimeout(() => this.onClose(), 10);
+        })
+        .catch(() => {
+          this.showAlert(this.$t('LABEL_MGMT.EDIT.API.ERROR_MESSAGE'));
+        });
+    },
+  },
+};
+</script>
diff --git a/app/javascript/dashboard/routes/dashboard/settings/labels/Index.vue b/app/javascript/dashboard/routes/dashboard/settings/labels/Index.vue
new file mode 100644
index 000000000..a28362c5a
--- /dev/null
+++ b/app/javascript/dashboard/routes/dashboard/settings/labels/Index.vue
@@ -0,0 +1,201 @@
+<template>
+  <div class="column content-box">
+    <button
+      class="button nice icon success button--fixed-right-top"
+      @click="openAddPopup"
+    >
+      <i class="icon ion-android-add-circle"></i>
+      {{ $t('LABEL_MGMT.HEADER_BTN_TXT') }}
+    </button>
+    <div class="row">
+      <div class="small-8 columns">
+        <p
+          v-if="!uiFlags.isFetching && !records.length"
+          class="no-items-error-message"
+        >
+          {{ $t('LABEL_MGMT.LIST.404') }}
+        </p>
+        <woot-loading-state
+          v-if="uiFlags.isFetching"
+          :message="$t('LABEL_MGMT.LOADING')"
+        />
+        <table v-if="!uiFlags.isFetching && records.length" class="woot-table">
+          <thead>
+            <th
+              v-for="thHeader in $t('LABEL_MGMT.LIST.TABLE_HEADER')"
+              :key="thHeader"
+            >
+              {{ thHeader }}
+            </th>
+          </thead>
+          <tbody>
+            <tr v-for="(label, index) in records" :key="label.title">
+              <td>{{ label.title }}</td>
+              <td>{{ label.description }}</td>
+              <td>
+                <div class="label-color--container">
+                  <span
+                    class="label-color--display"
+                    :style="{ backgroundColor: label.color }"
+                  />
+                  {{ label.color }}
+                </div>
+              </td>
+              <td class="button-wrapper">
+                <woot-submit-button
+                  :button-text="$t('LABEL_MGMT.FORM.EDIT')"
+                  icon-class="ion-edit"
+                  button-class="link hollow grey-btn"
+                  @click="openEditPopup(label)"
+                />
+
+                <woot-submit-button
+                  :button-text="$t('LABEL_MGMT.FORM.DELETE')"
+                  :loading="loading[label.id]"
+                  icon-class="ion-close-circled"
+                  button-class="link hollow grey-btn"
+                  @click="openDeletePopup(label, index)"
+                />
+              </td>
+            </tr>
+          </tbody>
+        </table>
+      </div>
+
+      <div class="small-4 columns">
+        <span v-html="$t('LABEL_MGMT.SIDEBAR_TXT')"></span>
+      </div>
+    </div>
+
+    <add-label
+      v-if="showAddPopup"
+      :show.sync="showAddPopup"
+      :on-close="hideAddPopup"
+    />
+
+    <edit-label
+      v-if="showEditPopup"
+      :show.sync="showEditPopup"
+      :selected-response="selectedResponse"
+      :on-close="hideEditPopup"
+    />
+
+    <woot-delete-modal
+      :show.sync="showDeleteConfirmationPopup"
+      :on-close="closeDeletePopup"
+      :on-confirm="confirmDeletion"
+      :title="$t('LABEL_MGMT.DELETE.CONFIRM.TITLE')"
+      :message="deleteMessage"
+      :confirm-text="deleteConfirmText"
+      :reject-text="deleteRejectText"
+    />
+  </div>
+</template>
+<script>
+import { mapGetters } from 'vuex';
+
+import AddLabel from './AddLabel';
+import EditLabel from './EditLabel';
+import alertMixin from 'shared/mixins/alertMixin';
+
+export default {
+  components: {
+    AddLabel,
+    EditLabel,
+  },
+  mixins: [alertMixin],
+  data() {
+    return {
+      loading: {},
+      showAddPopup: false,
+      showEditPopup: false,
+      showDeleteConfirmationPopup: false,
+      selectedResponse: {},
+    };
+  },
+  computed: {
+    ...mapGetters({
+      records: 'labels/getLabels',
+      uiFlags: 'labels/getUIFlags',
+    }),
+    // Delete Modal
+    deleteConfirmText() {
+      return `${this.$t('LABEL_MGMT.DELETE.CONFIRM.YES')} ${
+        this.selectedResponse.title
+      }`;
+    },
+    deleteRejectText() {
+      return `${this.$t('LABEL_MGMT.DELETE.CONFIRM.NO')} ${
+        this.selectedResponse.title
+      }`;
+    },
+    deleteMessage() {
+      return `${this.$t('LABEL_MGMT.DELETE.CONFIRM.MESSAGE')} ${
+        this.selectedResponse.title
+      } ?`;
+    },
+  },
+  mounted() {
+    this.$store.dispatch('labels/get');
+  },
+  methods: {
+    openAddPopup() {
+      this.showAddPopup = true;
+    },
+    hideAddPopup() {
+      this.showAddPopup = false;
+    },
+
+    openEditPopup(response) {
+      this.showEditPopup = true;
+      this.selectedResponse = response;
+    },
+    hideEditPopup() {
+      this.showEditPopup = false;
+    },
+
+    openDeletePopup(response) {
+      this.showDeleteConfirmationPopup = true;
+      this.selectedResponse = response;
+    },
+    closeDeletePopup() {
+      this.showDeleteConfirmationPopup = false;
+    },
+
+    confirmDeletion() {
+      this.loading[this.selectedResponse.id] = true;
+      this.closeDeletePopup();
+      this.deleteLabel(this.selectedResponse.id);
+    },
+    deleteLabel(id) {
+      this.$store
+        .dispatch('labels/delete', id)
+        .then(() => {
+          this.showAlert(this.$t('LABEL_MGMT.DELETE.API.SUCCESS_MESSAGE'));
+        })
+        .catch(() => {
+          this.showAlert(this.$t('LABEL_MGMT.DELETE.API.ERROR_MESSAGE'));
+        })
+        .finally(() => {
+          this.loading[this.selectedResponse.id] = false;
+        });
+    },
+  },
+};
+</script>
+
+<style scoped lang="scss">
+@import '~dashboard/assets/scss/variables';
+
+.label-color--container {
+  display: flex;
+  align-items: center;
+}
+
+.label-color--display {
+  border-radius: $space-smaller;
+  height: $space-normal;
+  margin-right: $space-smaller;
+  width: $space-normal;
+}
+</style>
diff --git a/app/javascript/dashboard/routes/dashboard/settings/labels/labels.routes.js b/app/javascript/dashboard/routes/dashboard/settings/labels/labels.routes.js
new file mode 100644
index 000000000..eef8d301d
--- /dev/null
+++ b/app/javascript/dashboard/routes/dashboard/settings/labels/labels.routes.js
@@ -0,0 +1,31 @@
+import SettingsContent from '../Wrapper';
+import Index from './Index';
+import { frontendURL } from '../../../../helper/URLHelper';
+
+export default {
+  routes: [
+    {
+      path: frontendURL('accounts/:accountId/settings/labels'),
+      component: SettingsContent,
+      props: {
+        headerTitle: 'LABEL_MGMT.HEADER',
+        icon: 'ion-pricetags',
+        showNewButton: false,
+      },
+      children: [
+        {
+          path: '',
+          name: 'labels_wrapper',
+          roles: ['administrator'],
+          redirect: 'list',
+        },
+        {
+          path: 'list',
+          name: 'labels_list',
+          roles: ['administrator'],
+          component: Index,
+        },
+      ],
+    },
+  ],
+};
diff --git a/app/javascript/dashboard/routes/dashboard/settings/labels/specs/validations.spec.js b/app/javascript/dashboard/routes/dashboard/settings/labels/specs/validations.spec.js
new file mode 100644
index 000000000..47c8c21df
--- /dev/null
+++ b/app/javascript/dashboard/routes/dashboard/settings/labels/specs/validations.spec.js
@@ -0,0 +1,10 @@
+import { validLabelCharacters } from '../validations';
+
+describe('#validLabelCharacters', () => {
+  it('validates the label', () => {
+    expect(validLabelCharacters('')).toEqual(false);
+    expect(validLabelCharacters('str str')).toEqual(false);
+    expect(validLabelCharacters('str_str')).toEqual(true);
+    expect(validLabelCharacters('str-str')).toEqual(true);
+  });
+});
diff --git a/app/javascript/dashboard/routes/dashboard/settings/labels/validations.js b/app/javascript/dashboard/routes/dashboard/settings/labels/validations.js
new file mode 100644
index 000000000..aacd9c6eb
--- /dev/null
+++ b/app/javascript/dashboard/routes/dashboard/settings/labels/validations.js
@@ -0,0 +1,16 @@
+import { required, minLength } from 'vuelidate/lib/validators';
+
+export const validLabelCharacters = (str = '') => /^[\w-_]+$/g.test(str);
+
+export default {
+  title: {
+    required,
+    minLength: minLength(2),
+    validLabelCharacters,
+  },
+  description: {},
+  color: {
+    required,
+  },
+  showOnSidebar: {},
+};
diff --git a/app/javascript/dashboard/routes/dashboard/settings/settings.routes.js b/app/javascript/dashboard/routes/dashboard/settings/settings.routes.js
index f2f0d186c..c82f5dfe4 100644
--- a/app/javascript/dashboard/routes/dashboard/settings/settings.routes.js
+++ b/app/javascript/dashboard/routes/dashboard/settings/settings.routes.js
@@ -1,11 +1,12 @@
 import { frontendURL } from '../../../helper/URLHelper';
+import account from './account/account.routes';
 import agent from './agents/agent.routes';
 import canned from './canned/canned.routes';
 import inbox from './inbox/inbox.routes';
+import integrations from './integrations/integrations.routes';
+import labels from './labels/labels.routes';
 import profile from './profile/profile.routes';
 import reports from './reports/reports.routes';
-import integrations from './integrations/integrations.routes';
-import account from './account/account.routes';
 import store from '../../../store';
 
 export default {
@@ -21,12 +22,13 @@ export default {
         return frontendURL('accounts/:accountId/settings/canned-response');
       },
     },
+    ...account.routes,
     ...agent.routes,
     ...canned.routes,
     ...inbox.routes,
+    ...integrations.routes,
+    ...labels.routes,
     ...profile.routes,
     ...reports.routes,
-    ...integrations.routes,
-    ...account.routes,
   ],
 };
diff --git a/app/javascript/dashboard/store/index.js b/app/javascript/dashboard/store/index.js
index de33bddb4..0f9194002 100755
--- a/app/javascript/dashboard/store/index.js
+++ b/app/javascript/dashboard/store/index.js
@@ -18,6 +18,7 @@ import globalConfig from 'shared/store/globalConfig';
 import inboxes from './modules/inboxes';
 import inboxMembers from './modules/inboxMembers';
 import integrations from './modules/integrations';
+import labels from './modules/labels';
 import reports from './modules/reports';
 import userNotificationSettings from './modules/userNotificationSettings';
 import webhooks from './modules/webhooks';
@@ -35,13 +36,14 @@ export default new Vuex.Store({
     conversationLabels,
     conversationMetadata,
     conversationPage,
-    conversationStats,
     conversations,
+    conversationStats,
     conversationTypingStatus,
     globalConfig,
     inboxes,
     inboxMembers,
     integrations,
+    labels,
     reports,
     userNotificationSettings,
     webhooks,
diff --git a/app/javascript/dashboard/store/modules/contacts.js b/app/javascript/dashboard/store/modules/contacts.js
index 01323d7d1..ba2ca8484 100644
--- a/app/javascript/dashboard/store/modules/contacts.js
+++ b/app/javascript/dashboard/store/modules/contacts.js
@@ -71,12 +71,18 @@ export const mutations = {
 
   [types.default.SET_CONTACTS]: ($state, data) => {
     data.forEach(contact => {
-      Vue.set($state.records, contact.id, contact);
+      Vue.set($state.records, contact.id, {
+        ...($state.records[contact.id] || {}),
+        ...contact,
+      });
     });
   },
 
   [types.default.SET_CONTACT_ITEM]: ($state, data) => {
-    Vue.set($state.records, data.id, data);
+    Vue.set($state.records, data.id, {
+      ...($state.records[data.id] || {}),
+      ...data,
+    });
   },
 
   [types.default.EDIT_CONTACT]: ($state, data) => {
diff --git a/app/javascript/dashboard/store/modules/conversationLabels.js b/app/javascript/dashboard/store/modules/conversationLabels.js
index ceed8d89b..89db64c7d 100644
--- a/app/javascript/dashboard/store/modules/conversationLabels.js
+++ b/app/javascript/dashboard/store/modules/conversationLabels.js
@@ -64,6 +64,12 @@ export const actions = {
       });
     }
   },
+  setBulkConversationLabels({ commit }, conversations) {
+    commit(types.default.SET_BULK_CONVERSATION_LABELS, conversations);
+  },
+  setConversationLabel({ commit }, { id, data }) {
+    commit(types.default.SET_CONVERSATION_LABELS, { id, data });
+  },
 };
 
 export const mutations = {
@@ -76,6 +82,11 @@ export const mutations = {
   [types.default.SET_CONVERSATION_LABELS]: ($state, { id, data }) => {
     Vue.set($state.records, id, data);
   },
+  [types.default.SET_BULK_CONVERSATION_LABELS]: ($state, conversations) => {
+    conversations.forEach(conversation => {
+      Vue.set($state.records, conversation.id, conversation.labels);
+    });
+  },
 };
 
 export default {
diff --git a/app/javascript/dashboard/store/modules/conversations/actions.js b/app/javascript/dashboard/store/modules/conversations/actions.js
index 72b46e850..e7784a13a 100644
--- a/app/javascript/dashboard/store/modules/conversations/actions.js
+++ b/app/javascript/dashboard/store/modules/conversations/actions.js
@@ -8,7 +8,7 @@ const actions = {
   getConversation: async ({ commit }, conversationId) => {
     try {
       const response = await ConversationApi.show(conversationId);
-      commit(types.default.ADD_CONVERSATION, response.data);
+      commit(types.default.UPDATE_CONVERSATION, response.data);
       commit(
         `contacts/${types.default.SET_CONTACT_ITEM}`,
         response.data.meta.sender
@@ -26,6 +26,7 @@ const actions = {
       const { payload: chatList, meta: metaData } = data;
       commit(types.default.SET_ALL_CONVERSATION, chatList);
       dispatch('conversationStats/set', metaData);
+      dispatch('conversationLabels/setBulkConversationLabels', chatList);
       commit(types.default.CLEAR_LIST_LOADING_STATUS);
       commit(
         `contacts/${types.default.SET_CONTACTS}`,
diff --git a/app/javascript/dashboard/store/modules/conversations/index.js b/app/javascript/dashboard/store/modules/conversations/index.js
index 5896405ec..949894adf 100644
--- a/app/javascript/dashboard/store/modules/conversations/index.js
+++ b/app/javascript/dashboard/store/modules/conversations/index.js
@@ -142,13 +142,15 @@ const mutations = {
     if (currentConversationIndex > -1) {
       const currentConversation = {
         ...allConversations[currentConversationIndex],
-        status: conversation.status,
+        ...conversation,
       };
       Vue.set(allConversations, currentConversationIndex, currentConversation);
       if (_state.selectedChat.id === conversation.id) {
         _state.selectedChat.status = conversation.status;
         window.bus.$emit('scrollToMessage');
       }
+    } else {
+      _state.allConversations.push(conversation);
     }
   },
 
@@ -190,7 +192,7 @@ const mutations = {
   },
 
   [types.default.SET_ACTIVE_INBOX](_state, inboxId) {
-    _state.currentInbox = inboxId;
+    _state.currentInbox = inboxId ? parseInt(inboxId, 10) : null;
   },
 };
 
diff --git a/app/javascript/dashboard/store/modules/labels.js b/app/javascript/dashboard/store/modules/labels.js
new file mode 100644
index 000000000..4597ec947
--- /dev/null
+++ b/app/javascript/dashboard/store/modules/labels.js
@@ -0,0 +1,97 @@
+import * as MutationHelpers from 'shared/helpers/vuex/mutationHelpers';
+import types from '../mutation-types';
+import LabelsAPI from '../../api/labels';
+
+export const state = {
+  records: [],
+  uiFlags: {
+    isFetching: false,
+    isFetchingItem: false,
+    isCreating: false,
+    isDeleting: false,
+  },
+};
+
+export const getters = {
+  getLabels(_state) {
+    return _state.records;
+  },
+  getUIFlags(_state) {
+    return _state.uiFlags;
+  },
+  getLabelsOnSidebar(_state) {
+    return _state.records.filter(record => record.show_on_sidebar);
+  },
+};
+
+export const actions = {
+  get: async function getLabels({ commit }) {
+    commit(types.SET_LABEL_UI_FLAG, { isFetching: true });
+    try {
+      const response = await LabelsAPI.get();
+      commit(types.SET_LABELS, response.data.payload);
+    } catch (error) {
+      // Ignore error
+    } finally {
+      commit(types.SET_LABEL_UI_FLAG, { isFetching: false });
+    }
+  },
+
+  create: async function createLabels({ commit }, cannedObj) {
+    commit(types.SET_LABEL_UI_FLAG, { isCreating: true });
+    try {
+      const response = await LabelsAPI.create(cannedObj);
+      commit(types.ADD_LABEL, response.data);
+    } catch (error) {
+      throw new Error(error);
+    } finally {
+      commit(types.SET_LABEL_UI_FLAG, { isCreating: false });
+    }
+  },
+
+  update: async function updateLabels({ commit }, { id, ...updateObj }) {
+    commit(types.SET_LABEL_UI_FLAG, { isUpdating: true });
+    try {
+      const response = await LabelsAPI.update(id, updateObj);
+      commit(types.EDIT_LABEL, response.data);
+    } catch (error) {
+      throw new Error(error);
+    } finally {
+      commit(types.SET_LABEL_UI_FLAG, { isUpdating: false });
+    }
+  },
+
+  delete: async function deleteLabels({ commit }, id) {
+    commit(types.SET_LABEL_UI_FLAG, { isDeleting: true });
+    try {
+      await LabelsAPI.delete(id);
+      commit(types.DELETE_LABEL, id);
+    } catch (error) {
+      throw new Error(error);
+    } finally {
+      commit(types.SET_LABEL_UI_FLAG, { isDeleting: false });
+    }
+  },
+};
+
+export const mutations = {
+  [types.SET_LABEL_UI_FLAG](_state, data) {
+    _state.uiFlags = {
+      ..._state.uiFlags,
+      ...data,
+    };
+  },
+
+  [types.SET_LABELS]: MutationHelpers.set,
+  [types.ADD_LABEL]: MutationHelpers.create,
+  [types.EDIT_LABEL]: MutationHelpers.update,
+  [types.DELETE_LABEL]: MutationHelpers.destroy,
+};
+
+export default {
+  namespaced: true,
+  state,
+  getters,
+  actions,
+  mutations,
+};
diff --git a/app/javascript/dashboard/store/modules/specs/conversationLabels/actions.spec.js b/app/javascript/dashboard/store/modules/specs/conversationLabels/actions.spec.js
index 33d1dcc44..e37d5d644 100644
--- a/app/javascript/dashboard/store/modules/specs/conversationLabels/actions.spec.js
+++ b/app/javascript/dashboard/store/modules/specs/conversationLabels/actions.spec.js
@@ -74,4 +74,33 @@ describe('#actions', () => {
       ]);
     });
   });
+
+  describe('#setBulkConversationLabels', () => {
+    it('it send correct mutations', () => {
+      actions.setBulkConversationLabels({ commit }, [
+        { id: 1, labels: ['customer-support'] },
+      ]);
+      expect(commit.mock.calls).toEqual([
+        [
+          types.default.SET_BULK_CONVERSATION_LABELS,
+          [{ id: 1, labels: ['customer-support'] }],
+        ],
+      ]);
+    });
+  });
+
+  describe('#setBulkConversationLabels', () => {
+    it('it send correct mutations', () => {
+      actions.setConversationLabel(
+        { commit },
+        { id: 1, data: ['customer-support'] }
+      );
+      expect(commit.mock.calls).toEqual([
+        [
+          types.default.SET_CONVERSATION_LABELS,
+          { id: 1, data: ['customer-support'] },
+        ],
+      ]);
+    });
+  });
 });
diff --git a/app/javascript/dashboard/store/modules/specs/conversationLabels/mutations.spec.js b/app/javascript/dashboard/store/modules/specs/conversationLabels/mutations.spec.js
index c22bc40f5..7f27c323f 100644
--- a/app/javascript/dashboard/store/modules/specs/conversationLabels/mutations.spec.js
+++ b/app/javascript/dashboard/store/modules/specs/conversationLabels/mutations.spec.js
@@ -15,7 +15,7 @@ describe('#mutations', () => {
   });
 
   describe('#SET_CONVERSATION_LABELS', () => {
-    it('set contact conversation records', () => {
+    it('set contact labels', () => {
       const state = { records: {} };
       mutations[types.default.SET_CONVERSATION_LABELS](state, {
         id: 1,
@@ -26,4 +26,24 @@ describe('#mutations', () => {
       });
     });
   });
+
+  describe('#SET_BULK_CONVERSATION_LABELS', () => {
+    it('set contact labels in bulk', () => {
+      const state = { records: {} };
+      mutations[types.default.SET_BULK_CONVERSATION_LABELS](state, [
+        {
+          id: 1,
+          labels: ['customer-success', 'on-hold'],
+        },
+        {
+          id: 2,
+          labels: ['customer-success'],
+        },
+      ]);
+      expect(state.records).toEqual({
+        1: ['customer-success', 'on-hold'],
+        2: ['customer-success'],
+      });
+    });
+  });
 });
diff --git a/app/javascript/dashboard/store/modules/specs/conversations/actions.spec.js b/app/javascript/dashboard/store/modules/specs/conversations/actions.spec.js
index 5c14a9e27..815beb081 100644
--- a/app/javascript/dashboard/store/modules/specs/conversations/actions.spec.js
+++ b/app/javascript/dashboard/store/modules/specs/conversations/actions.spec.js
@@ -15,7 +15,7 @@ describe('#actions', () => {
       await actions.getConversation({ commit }, 1);
       expect(commit.mock.calls).toEqual([
         [
-          types.default.ADD_CONVERSATION,
+          types.default.UPDATE_CONVERSATION,
           { id: 1, meta: { sender: { id: 1, name: 'Contact 1' } } },
         ],
         ['contacts/SET_CONTACT_ITEM', { id: 1, name: 'Contact 1' }],
diff --git a/app/javascript/dashboard/store/modules/specs/labels/actions.spec.js b/app/javascript/dashboard/store/modules/specs/labels/actions.spec.js
new file mode 100644
index 000000000..d6d7e63a9
--- /dev/null
+++ b/app/javascript/dashboard/store/modules/specs/labels/actions.spec.js
@@ -0,0 +1,94 @@
+import axios from 'axios';
+import { actions } from '../../labels';
+import * as types from '../../../mutation-types';
+import labelsList from './fixtures';
+
+const commit = jest.fn();
+global.axios = axios;
+jest.mock('axios');
+
+describe('#actions', () => {
+  describe('#get', () => {
+    it('sends correct actions if API is success', async () => {
+      axios.get.mockResolvedValue({ data: { payload: labelsList } });
+      await actions.get({ commit });
+      expect(commit.mock.calls).toEqual([
+        [types.default.SET_LABEL_UI_FLAG, { isFetching: true }],
+        [types.default.SET_LABELS, labelsList],
+        [types.default.SET_LABEL_UI_FLAG, { isFetching: false }],
+      ]);
+    });
+    it('sends correct actions if API is error', async () => {
+      axios.get.mockRejectedValue({ message: 'Incorrect header' });
+      await actions.get({ commit });
+      expect(commit.mock.calls).toEqual([
+        [types.default.SET_LABEL_UI_FLAG, { isFetching: true }],
+        [types.default.SET_LABEL_UI_FLAG, { isFetching: false }],
+      ]);
+    });
+  });
+
+  describe('#create', () => {
+    it('sends correct actions if API is success', async () => {
+      axios.post.mockResolvedValue({ data: labelsList[0] });
+      await actions.create({ commit }, labelsList[0]);
+      expect(commit.mock.calls).toEqual([
+        [types.default.SET_LABEL_UI_FLAG, { isCreating: true }],
+        [types.default.ADD_LABEL, labelsList[0]],
+        [types.default.SET_LABEL_UI_FLAG, { isCreating: false }],
+      ]);
+    });
+    it('sends correct actions if API is error', async () => {
+      axios.post.mockRejectedValue({ message: 'Incorrect header' });
+      await expect(actions.create({ commit })).rejects.toThrow(Error);
+      expect(commit.mock.calls).toEqual([
+        [types.default.SET_LABEL_UI_FLAG, { isCreating: true }],
+        [types.default.SET_LABEL_UI_FLAG, { isCreating: false }],
+      ]);
+    });
+  });
+
+  describe('#update', () => {
+    it('sends correct actions if API is success', async () => {
+      axios.patch.mockResolvedValue({ data: labelsList[0] });
+      await actions.update({ commit }, labelsList[0]);
+      expect(commit.mock.calls).toEqual([
+        [types.default.SET_LABEL_UI_FLAG, { isUpdating: true }],
+        [types.default.EDIT_LABEL, labelsList[0]],
+        [types.default.SET_LABEL_UI_FLAG, { isUpdating: false }],
+      ]);
+    });
+    it('sends correct actions if API is error', async () => {
+      axios.patch.mockRejectedValue({ message: 'Incorrect header' });
+      await expect(actions.update({ commit }, labelsList[0])).rejects.toThrow(
+        Error
+      );
+      expect(commit.mock.calls).toEqual([
+        [types.default.SET_LABEL_UI_FLAG, { isUpdating: true }],
+        [types.default.SET_LABEL_UI_FLAG, { isUpdating: false }],
+      ]);
+    });
+  });
+
+  describe('#delete', () => {
+    it('sends correct actions if API is success', async () => {
+      axios.delete.mockResolvedValue({ data: labelsList[0] });
+      await actions.delete({ commit }, labelsList[0].id);
+      expect(commit.mock.calls).toEqual([
+        [types.default.SET_LABEL_UI_FLAG, { isDeleting: true }],
+        [types.default.DELETE_LABEL, labelsList[0].id],
+        [types.default.SET_LABEL_UI_FLAG, { isDeleting: false }],
+      ]);
+    });
+    it('sends correct actions if API is error', async () => {
+      axios.delete.mockRejectedValue({ message: 'Incorrect header' });
+      await expect(
+        actions.delete({ commit }, labelsList[0].id)
+      ).rejects.toThrow(Error);
+      expect(commit.mock.calls).toEqual([
+        [types.default.SET_LABEL_UI_FLAG, { isDeleting: true }],
+        [types.default.SET_LABEL_UI_FLAG, { isDeleting: false }],
+      ]);
+    });
+  });
+});
diff --git a/app/javascript/dashboard/store/modules/specs/labels/fixtures.js b/app/javascript/dashboard/store/modules/specs/labels/fixtures.js
new file mode 100644
index 000000000..de865d233
--- /dev/null
+++ b/app/javascript/dashboard/store/modules/specs/labels/fixtures.js
@@ -0,0 +1,37 @@
+export default [
+  {
+    id: 1,
+    title: 'customer-support',
+    description: 'Customer support queries',
+    color: '#0076FF',
+    show_on_sidebar: true,
+  },
+  {
+    id: 4,
+    title: 'saas-customer',
+    description: 'Customers who have account on app.chatwoot.com',
+    color: '#A8DBCB',
+    show_on_sidebar: false,
+  },
+  {
+    id: 5,
+    title: 'hosted-customer',
+    description: 'Customers who have self-hosted instance',
+    color: '#F50471',
+    show_on_sidebar: false,
+  },
+  {
+    id: 6,
+    title: 'enterprise',
+    description: 'Customers who are using enterprise',
+    color: '#A90CFD',
+    show_on_sidebar: false,
+  },
+  {
+    id: 7,
+    title: 'billing-enquiry',
+    description: 'Queries on billing issues',
+    color: '#74B57A',
+    show_on_sidebar: false,
+  },
+];
diff --git a/app/javascript/dashboard/store/modules/specs/labels/getters.spec.js b/app/javascript/dashboard/store/modules/specs/labels/getters.spec.js
new file mode 100644
index 000000000..9a0d5a6c9
--- /dev/null
+++ b/app/javascript/dashboard/store/modules/specs/labels/getters.spec.js
@@ -0,0 +1,30 @@
+import { getters } from '../../labels';
+import labels from './fixtures';
+describe('#getters', () => {
+  it('getLabels', () => {
+    const state = { records: labels };
+    expect(getters.getLabels(state)).toEqual(labels);
+  });
+
+  it('getLabelsOnSidebar', () => {
+    const state = { records: labels };
+    expect(getters.getLabelsOnSidebar(state)).toEqual([labels[0]]);
+  });
+
+  it('getUIFlags', () => {
+    const state = {
+      uiFlags: {
+        isFetching: true,
+        isCreating: false,
+        isUpdating: false,
+        isDeleting: false,
+      },
+    };
+    expect(getters.getUIFlags(state)).toEqual({
+      isFetching: true,
+      isCreating: false,
+      isUpdating: false,
+      isDeleting: false,
+    });
+  });
+});
diff --git a/app/javascript/dashboard/store/modules/specs/labels/mutations.spec.js b/app/javascript/dashboard/store/modules/specs/labels/mutations.spec.js
new file mode 100644
index 000000000..f5c9be441
--- /dev/null
+++ b/app/javascript/dashboard/store/modules/specs/labels/mutations.spec.js
@@ -0,0 +1,39 @@
+import types from '../../../mutation-types';
+import { mutations } from '../../labels';
+import labels from './fixtures';
+describe('#mutations', () => {
+  describe('#SET_LABELS', () => {
+    it('set label records', () => {
+      const state = { records: [] };
+      mutations[types.SET_LABELS](state, labels);
+      expect(state.records).toEqual(labels);
+    });
+  });
+
+  describe('#ADD_LABEL', () => {
+    it('push newly created label to the store', () => {
+      const state = { records: [labels[0]] };
+      mutations[types.ADD_LABEL](state, labels[1]);
+      expect(state.records).toEqual([labels[0], labels[1]]);
+    });
+  });
+
+  describe('#EDIT_LABEL', () => {
+    it('update label record', () => {
+      const state = { records: [labels[0]] };
+      mutations[types.EDIT_LABEL](state, {
+        id: 1,
+        title: 'customer-support-queries',
+      });
+      expect(state.records[0].title).toEqual('customer-support-queries');
+    });
+  });
+
+  describe('#DELETE_LABEL', () => {
+    it('delete label record', () => {
+      const state = { records: [labels[0]] };
+      mutations[types.DELETE_LABEL](state, 1);
+      expect(state.records).toEqual([]);
+    });
+  });
+});
diff --git a/app/javascript/dashboard/store/mutation-types.js b/app/javascript/dashboard/store/mutation-types.js
index c65c4f829..d6e22726a 100755
--- a/app/javascript/dashboard/store/mutation-types.js
+++ b/app/javascript/dashboard/store/mutation-types.js
@@ -67,6 +67,13 @@ export default {
   EDIT_CANNED: 'EDIT_CANNED',
   DELETE_CANNED: 'DELETE_CANNED',
 
+  // Labels
+  SET_LABEL_UI_FLAG: 'SET_LABEL_UI_FLAG',
+  SET_LABELS: 'SET_LABELS',
+  ADD_LABEL: 'ADD_LABEL',
+  EDIT_LABEL: 'EDIT_LABEL',
+  DELETE_LABEL: 'DELETE_LABEL',
+
   // Integrations
   SET_INTEGRATIONS_UI_FLAG: 'SET_INTEGRATIONS_UI_FLAG',
   SET_INTEGRATIONS: 'SET_INTEGRATIONS',
@@ -92,6 +99,7 @@ export default {
   // Conversation Label
   SET_CONVERSATION_LABELS_UI_FLAG: 'SET_CONVERSATION_LABELS_UI_FLAG',
   SET_CONVERSATION_LABELS: 'SET_CONVERSATION_LABELS',
+  SET_BULK_CONVERSATION_LABELS: 'SET_BULK_CONVERSATION_LABELS',
 
   // Reports
   SET_ACCOUNT_REPORTS: 'SET_ACCOUNT_REPORTS',
diff --git a/app/models/label.rb b/app/models/label.rb
index 087e07637..9f59b194f 100644
--- a/app/models/label.rb
+++ b/app/models/label.rb
@@ -13,8 +13,19 @@
 #
 # Indexes
 #
-#  index_labels_on_account_id  (account_id)
+#  index_labels_on_account_id            (account_id)
+#  index_labels_on_title_and_account_id  (title,account_id) UNIQUE
 #
 class Label < ApplicationRecord
+  include RegexHelper
   belongs_to :account
+
+  validates :title,
+            presence: { message: 'must not be blank' },
+            format: { with: UNICODE_CHARACTER_NUMBER_HYPHEN_UNDERSCORE },
+            uniqueness: { scope: :account_id }
+
+  before_validation do
+    self.title = title.downcase if attribute_present?('title')
+  end
 end
diff --git a/app/policies/label_policy.rb b/app/policies/label_policy.rb
index 986044ce6..ad7ebe530 100644
--- a/app/policies/label_policy.rb
+++ b/app/policies/label_policy.rb
@@ -1,6 +1,6 @@
 class LabelPolicy < ApplicationPolicy
   def index?
-    @account_user.administrator?
+    @account_user.administrator? || @account_user.agent?
   end
 
   def update?
@@ -14,4 +14,8 @@ class LabelPolicy < ApplicationPolicy
   def create?
     @account_user.administrator?
   end
+
+  def destroy?
+    @account_user.administrator?
+  end
 end
diff --git a/app/views/api/v1/conversations/partials/_conversation.json.jbuilder b/app/views/api/v1/conversations/partials/_conversation.json.jbuilder
index 148996898..e0be1e610 100644
--- a/app/views/api/v1/conversations/partials/_conversation.json.jbuilder
+++ b/app/views/api/v1/conversations/partials/_conversation.json.jbuilder
@@ -24,3 +24,4 @@ json.agent_last_seen_at conversation.agent_last_seen_at.to_i
 json.unread_count conversation.unread_incoming_messages.count
 json.additional_attributes conversation.additional_attributes
 json.account_id conversation.account_id
+json.labels conversation.label_list
diff --git a/db/migrate/20200625124400_migrate_and_add_unique_index_to_labels.rb b/db/migrate/20200625124400_migrate_and_add_unique_index_to_labels.rb
new file mode 100644
index 000000000..02e9fcd49
--- /dev/null
+++ b/db/migrate/20200625124400_migrate_and_add_unique_index_to_labels.rb
@@ -0,0 +1,20 @@
+class MigrateAndAddUniqueIndexToLabels < ActiveRecord::Migration[6.0]
+  def change
+    add_index :labels, [:title, :account_id], unique: true
+    migrate_existing_tags
+  end
+
+  private
+
+  def migrate_existing_tags
+    ::ActsAsTaggableOn::Tag.all.each do |tag|
+      tag.taggings.each do |tagging|
+        ensure_label_for_account(tag.name, tagging.taggable.account)
+      end
+    end
+  end
+
+  def ensure_label_for_account(name, account)
+    account.labels.where(title: name.downcase).first_or_create
+  end
+end
diff --git a/db/schema.rb b/db/schema.rb
index 000d1e4b7..4f967e4e1 100644
--- a/db/schema.rb
+++ b/db/schema.rb
@@ -10,7 +10,7 @@
 #
 # It's strongly recommended that you check this file into your version control system.
 
-ActiveRecord::Schema.define(version: 2020_06_10_143132) do
+ActiveRecord::Schema.define(version: 2020_06_25_124400) do
 
   # These are extensions that must be enabled in order to support this database
   enable_extension "pg_stat_statements"
@@ -280,6 +280,7 @@ ActiveRecord::Schema.define(version: 2020_06_10_143132) do
     t.datetime "created_at", precision: 6, null: false
     t.datetime "updated_at", precision: 6, null: false
     t.index ["account_id"], name: "index_labels_on_account_id"
+    t.index ["title", "account_id"], name: "index_labels_on_title_and_account_id", unique: true
   end
 
   create_table "messages", id: :serial, force: :cascade do |t|
diff --git a/lib/regex_helper.rb b/lib/regex_helper.rb
new file mode 100644
index 000000000..88f2b2835
--- /dev/null
+++ b/lib/regex_helper.rb
@@ -0,0 +1,8 @@
+module RegexHelper
+  # user https://rubular.com/ to quickly validate your regex
+
+  # the following regext needs atleast one character which should be
+  # valid unicode letter, unicode number, underscore, hyphen
+  # shouldn't start with a underscore or hyphen
+  UNICODE_CHARACTER_NUMBER_HYPHEN_UNDERSCORE = Regexp.new('\A[\p{L}\p{N}]+[\p{L}\p{N}_-]+\Z')
+end
diff --git a/spec/controllers/api/v1/accounts/labels_controller_spec.rb b/spec/controllers/api/v1/accounts/labels_controller_spec.rb
index 3958390ab..083d1ec86 100644
--- a/spec/controllers/api/v1/accounts/labels_controller_spec.rb
+++ b/spec/controllers/api/v1/accounts/labels_controller_spec.rb
@@ -76,7 +76,7 @@ RSpec.describe 'Label API', type: :request do
   end
 
   describe 'PATCH /api/v1/accounts/{account.id}/labels/:id' do
-    let(:valid_params) { { title: 'Test 2' }  }
+    let(:valid_params) { { title: 'Test_2' }  }
 
     context 'when it is an unauthenticated user' do
       it 'returns unauthorized' do
@@ -97,7 +97,7 @@ RSpec.describe 'Label API', type: :request do
               as: :json
 
         expect(response).to have_http_status(:success)
-        expect(label.reload.title).to eq('Test 2')
+        expect(label.reload.title).to eq('test_2')
       end
     end
   end
diff --git a/spec/factories/labels.rb b/spec/factories/labels.rb
index 4602a8d1d..67d4d572e 100644
--- a/spec/factories/labels.rb
+++ b/spec/factories/labels.rb
@@ -3,6 +3,6 @@
 FactoryBot.define do
   factory :label do
     account
-    sequence(:title) { |n| "Label #{n}" }
+    sequence(:title) { |n| "Label_#{n}" }
   end
 end
diff --git a/spec/models/label_spec.rb b/spec/models/label_spec.rb
index f44b4e07e..215e9d5a6 100644
--- a/spec/models/label_spec.rb
+++ b/spec/models/label_spec.rb
@@ -4,4 +4,39 @@ RSpec.describe Label, type: :model do
   describe 'associations' do
     it { is_expected.to belong_to(:account) }
   end
+
+  describe 'title validations' do
+    it 'would not let you start title without numbers or letters' do
+      label = FactoryBot.build(:label, title: '_12')
+      expect(label.valid?).to eq false
+    end
+
+    it 'would not let you use special characters' do
+      label = FactoryBot.build(:label, title: 'jell;;2_12')
+      expect(label.valid?).to eq false
+    end
+
+    it 'would not allow space' do
+      label = FactoryBot.build(:label, title: 'heeloo _12')
+      expect(label.valid?).to eq false
+    end
+
+    it 'allows foreign charactes' do
+      label = FactoryBot.build(:label, title: '学中文_12')
+      expect(label.valid?).to eq true
+    end
+
+    it 'converts uppercase letters to lowercase' do
+      label = FactoryBot.build(:label, title: 'Hello_World')
+      expect(label.valid?).to eq true
+      expect(label.title).to eq 'hello_world'
+    end
+
+    it 'validates uniqueness of label name for account' do
+      account = create(:account)
+      label = FactoryBot.create(:label, account: account)
+      duplicate_label = FactoryBot.build(:label, title: label.title, account: account)
+      expect(duplicate_label.valid?).to eq false
+    end
+  end
 end