diff --git a/app/services/automation_rules/conditions_filter_service.rb b/app/services/automation_rules/conditions_filter_service.rb
index eb351efbe..a1ef68bf9 100644
--- a/app/services/automation_rules/conditions_filter_service.rb
+++ b/app/services/automation_rules/conditions_filter_service.rb
@@ -88,7 +88,11 @@ class AutomationRules::ConditionsFilterService < FilterService
 
     case current_filter['attribute_type']
     when 'standard'
-      " messages.#{attribute_key} #{filter_operator_value} #{query_operator} "
+      if current_filter['data_type'] == 'text'
+        " LOWER(messages.#{attribute_key}) #{filter_operator_value} #{query_operator} "
+      else
+        " messages.#{attribute_key} #{filter_operator_value} #{query_operator} "
+      end
     end
   end
 
diff --git a/app/services/filter_service.rb b/app/services/filter_service.rb
index a6549b378..1eacc4df2 100644
--- a/app/services/filter_service.rb
+++ b/app/services/filter_service.rb
@@ -52,6 +52,8 @@ class FilterService
       query_hash['values'].map { |x| Conversation.statuses[x.to_sym] }
     when 'message_type'
       query_hash['values'].map { |x| Message.message_types[x.to_sym] }
+    when 'content'
+      string_filter_values(query_hash)
     else
       query_hash['values']
     end
diff --git a/lib/filters/filter_keys.json b/lib/filters/filter_keys.json
index 3d662d19b..7d1ed4842 100644
--- a/lib/filters/filter_keys.json
+++ b/lib/filters/filter_keys.json
@@ -175,7 +175,7 @@
     "message_type": {
       "attribute_name": "Message Type",
       "input_type": "search_box with name tags/plain text",
-      "data_type": "text",
+      "data_type": "numeric",
       "filter_operators": [ "equal_to", "not_equal_to" ],
       "attribute_type": "standard"
     },
diff --git a/spec/listeners/automation_rule_listener_spec.rb b/spec/listeners/automation_rule_listener_spec.rb
index 9d4c03159..5ca377df8 100644
--- a/spec/listeners/automation_rule_listener_spec.rb
+++ b/spec/listeners/automation_rule_listener_spec.rb
@@ -362,16 +362,20 @@ describe AutomationRuleListener do
         event_name: 'message_created',
         name: 'Call actions message created based on case in-sensitive filter',
         description: 'Add labels, assign team after message created',
-        conditions: [{ 'values': ['KYC'], 'attribute_key': 'content', 'query_operator': nil, 'filter_operator': 'contains' }]
+        conditions: [
+          { 'values': ['KYC'], 'attribute_key': 'content', 'query_operator': nil, 'filter_operator': 'contains' }
+        ]
       )
     end
 
-    let!(:message) { create(:message, account: account, conversation: conversation, message_type: 'incoming', content: 'kyc message') }
+    let!(:message) { create(:message, account: account, conversation: conversation, message_type: 'incoming', content: 'KyC message') }
+    let!(:message_2) { create(:message, account: account, conversation: conversation, message_type: 'incoming', content: 'SALE') }
+
     let!(:event) do
       Events::Base.new('message_created', Time.zone.now, { conversation: conversation, message: message })
     end
 
-    it 'triggers automation rule based on case in-sensitive filter' do
+    it 'triggers automation rule on contains filter' do
       expect(conversation.labels).to eq([])
       expect(TeamNotifications::AutomationNotificationMailer).to receive(:conversation_creation)
       listener.message_created(event)
@@ -379,6 +383,23 @@ describe AutomationRuleListener do
 
       expect(conversation.labels.pluck(:name)).to contain_exactly('support', 'priority_customer')
     end
+
+    it 'triggers automation on equal_to filter' do
+      automation_rule.update!(
+        conditions: [
+          { 'values': ['sale'], 'attribute_key': 'content', 'query_operator': nil, 'filter_operator': 'equal_to' }
+        ],
+        actions: [
+          { 'action_name' => 'add_label', 'action_params' => %w[sale_enquiry] }
+        ]
+      )
+
+      event = Events::Base.new('message_created', Time.zone.now, { conversation: conversation, message: message_2 })
+      listener.message_created(event)
+
+      conversation.reload
+      expect(conversation.labels.pluck(:name)).to contain_exactly('sale_enquiry')
+    end
   end
 
   describe '#message_created' do