diff --git a/app/models/conversation.rb b/app/models/conversation.rb
index 643f8fa56..cd45adf7b 100644
--- a/app/models/conversation.rb
+++ b/app/models/conversation.rb
@@ -93,7 +93,7 @@ class Conversation < ApplicationRecord
   delegate :auto_resolve_duration, to: :account
 
   def can_reply?
-    return last_message_less_than_24_hrs? if additional_attributes['type'] == 'instagram_direct_message'
+    return can_reply_on_instagram? if additional_attributes['type'] == 'instagram_direct_message'
 
     return true unless inbox&.channel&.has_24_hour_messaging_window?
 
@@ -112,6 +112,18 @@ class Conversation < ApplicationRecord
     Time.current < last_incoming_message.created_at + 24.hours
   end
 
+  def can_reply_on_instagram?
+    global_config = GlobalConfig.get('ENABLE_MESSENGER_CHANNEL_HUMAN_AGENT')
+
+    return false if last_incoming_message.nil?
+
+    if global_config['ENABLE_MESSENGER_CHANNEL_HUMAN_AGENT']
+      Time.current < last_incoming_message.created_at + 7.days
+    else
+      last_message_less_than_24_hrs?
+    end
+  end
+
   def update_assignee(agent = nil)
     update!(assignee: agent)
   end
diff --git a/app/services/instagram/send_on_instagram_service.rb b/app/services/instagram/send_on_instagram_service.rb
index 2ad7c9042..fbd3c44bf 100644
--- a/app/services/instagram/send_on_instagram_service.rb
+++ b/app/services/instagram/send_on_instagram_service.rb
@@ -23,17 +23,19 @@ class Instagram::SendOnInstagramService < Base::SendOnChannelService
   end
 
   def message_params
-    {
+    params = {
       recipient: { id: contact.get_source_id(inbox.id) },
       message: {
         text: message.content
       }
     }
+
+    merge_human_agent_tag(params)
   end
 
   def attachament_message_params
     attachment = message.attachments.first
-    {
+    params = {
       recipient: { id: contact.get_source_id(inbox.id) },
       message: {
         attachment: {
@@ -44,6 +46,8 @@ class Instagram::SendOnInstagramService < Base::SendOnChannelService
         }
       }
     }
+
+    merge_human_agent_tag(params)
   end
 
   # Deliver a message with the given payload.
@@ -96,4 +100,14 @@ class Instagram::SendOnInstagramService < Base::SendOnChannelService
   def config
     Facebook::Messenger.config
   end
+
+  def merge_human_agent_tag(params)
+    global_config = GlobalConfig.get('ENABLE_MESSENGER_CHANNEL_HUMAN_AGENT')
+
+    return params unless global_config['ENABLE_MESSENGER_CHANNEL_HUMAN_AGENT']
+
+    params[:messaging_type] = 'MESSAGE_TAG'
+    params[:tag] = 'HUMAN_AGENT'
+    params
+  end
 end
diff --git a/config/installation_config.yml b/config/installation_config.yml
index a80776715..e95c6da2c 100644
--- a/config/installation_config.yml
+++ b/config/installation_config.yml
@@ -59,3 +59,6 @@
 - name: DISABLE_USER_PROFILE_UPDATE
   value: false
   locked: false
+- name: ENABLE_MESSENGER_CHANNEL_HUMAN_AGENT
+  value: false
+  locked: false
diff --git a/spec/models/conversation_spec.rb b/spec/models/conversation_spec.rb
index 8c278a81b..e83ee5195 100644
--- a/spec/models/conversation_spec.rb
+++ b/spec/models/conversation_spec.rb
@@ -512,6 +512,38 @@ RSpec.describe Conversation, type: :model do
         )
         expect(conversation.can_reply?).to eq true
       end
+
+      context 'when instagram channel' do
+        it 'return true with HUMAN_AGENT if it is outside of 24 hour window' do
+          InstallationConfig.where(name: 'ENABLE_MESSENGER_CHANNEL_HUMAN_AGENT').first_or_create(value: true)
+
+          conversation.update(additional_attributes: { type: 'instagram_direct_message' })
+          create(
+            :message,
+            account: conversation.account,
+            inbox: facebook_inbox,
+            conversation: conversation,
+            created_at: Time.now - 48.hours
+          )
+
+          expect(conversation.can_reply?).to eq true
+        end
+
+        it 'return false without HUMAN_AGENT if it is outside of 24 hour window' do
+          InstallationConfig.where(name: 'ENABLE_MESSENGER_CHANNEL_HUMAN_AGENT').first_or_create(value: false)
+
+          conversation.update(additional_attributes: { type: 'instagram_direct_message' })
+          create(
+            :message,
+            account: conversation.account,
+            inbox: facebook_inbox,
+            conversation: conversation,
+            created_at: Time.now - 48.hours
+          )
+
+          expect(conversation.can_reply?).to eq false
+        end
+      end
     end
   end
 
diff --git a/spec/services/instagram/send_on_instagram_service_spec.rb b/spec/services/instagram/send_on_instagram_service_spec.rb
index 1606f27d1..f42efa1df 100644
--- a/spec/services/instagram/send_on_instagram_service_spec.rb
+++ b/spec/services/instagram/send_on_instagram_service_spec.rb
@@ -27,21 +27,68 @@ describe Instagram::SendOnInstagramService do
         )
       end
 
-      it 'if message is sent from chatwoot and is outgoing' do
-        message = create(:message, message_type: 'outgoing', inbox: instagram_inbox, account: account, conversation: conversation)
-        response = ::Instagram::SendOnInstagramService.new(message: message).perform
+      context 'without message_tag HUMAN_AGENT' do
+        before do
+          InstallationConfig.where(name: 'ENABLE_MESSENGER_CHANNEL_HUMAN_AGENT').first_or_create(value: false)
+        end
 
-        expect(response).to eq({  message_id: 'anyrandommessageid1234567890' })
+        it 'if message is sent from chatwoot and is outgoing' do
+          message = create(:message, message_type: 'outgoing', inbox: instagram_inbox, account: account, conversation: conversation)
+
+          allow(HTTParty).to receive(:post).with(
+            {
+              recipient: { id: contact.get_source_id(instagram_inbox.id) },
+              message: {
+                text: message.content
+              }
+            }
+          ).and_return(
+            {
+              'message_id': 'anyrandommessageid1234567890'
+            }
+          )
+
+          response = ::Instagram::SendOnInstagramService.new(message: message).perform
+
+          expect(response).to eq({  message_id: 'anyrandommessageid1234567890' })
+        end
+
+        it 'if message with attachment is sent from chatwoot and is outgoing' do
+          message = build(:message, message_type: 'outgoing', inbox: instagram_inbox, account: account, conversation: conversation)
+          attachment = message.attachments.new(account_id: message.account_id, file_type: :image)
+          attachment.file.attach(io: File.open(Rails.root.join('spec/assets/avatar.png')), filename: 'avatar.png', content_type: 'image/png')
+          message.save!
+          response = ::Instagram::SendOnInstagramService.new(message: message).perform
+
+          expect(response).to eq({ message_id: 'anyrandommessageid1234567890' })
+        end
       end
 
-      it 'if message with attachment is sent from chatwoot and is outgoing' do
-        message = build(:message, message_type: 'outgoing', inbox: instagram_inbox, account: account, conversation: conversation)
-        attachment = message.attachments.new(account_id: message.account_id, file_type: :image)
-        attachment.file.attach(io: File.open(Rails.root.join('spec/assets/avatar.png')), filename: 'avatar.png', content_type: 'image/png')
-        message.save!
-        response = ::Instagram::SendOnInstagramService.new(message: message).perform
+      context 'with message_tag HUMAN_AGENT' do
+        before do
+          InstallationConfig.where(name: 'ENABLE_MESSENGER_CHANNEL_HUMAN_AGENT').first_or_create(value: true)
+        end
 
-        expect(response).to eq({ message_id: 'anyrandommessageid1234567890' })
+        it 'if message is sent from chatwoot and is outgoing' do
+          message = create(:message, message_type: 'outgoing', inbox: instagram_inbox, account: account, conversation: conversation)
+
+          allow(HTTParty).to receive(:post).with(
+            {
+              recipient: { id: contact.get_source_id(instagram_inbox.id) },
+              message: {
+                text: message.content
+              },
+              messaging_type: 'MESSAGE_TAG',
+              tag: 'HUMAN_AGENT'
+            }
+          ).and_return(
+            {
+              'message_id': 'anyrandommessageid1234567890'
+            }
+          )
+
+          ::Instagram::SendOnInstagramService.new(message: message).perform
+        end
       end
     end
   end