diff --git a/app/javascript/dashboard/components/widgets/conversation/Message.vue b/app/javascript/dashboard/components/widgets/conversation/Message.vue
index 51d82ff8c..4035a62d0 100644
--- a/app/javascript/dashboard/components/widgets/conversation/Message.vue
+++ b/app/javascript/dashboard/components/widgets/conversation/Message.vue
@@ -207,7 +207,11 @@ export default {
         }
       }
       return (
-        this.formatMessage(this.data.content, this.isATweet) + botMessageContent
+        this.formatMessage(
+          this.data.content,
+          this.isATweet,
+          this.data.private
+        ) + botMessageContent
       );
     },
     contentAttributes() {
diff --git a/app/javascript/shared/helpers/MessageFormatter.js b/app/javascript/shared/helpers/MessageFormatter.js
index 3bc89ec2f..260436da4 100644
--- a/app/javascript/shared/helpers/MessageFormatter.js
+++ b/app/javascript/shared/helpers/MessageFormatter.js
@@ -13,8 +13,9 @@ const TWITTER_HASH_REPLACEMENT =
 const USER_MENTIONS_REGEX = /mention:\/\/(user|team)\/(\d+)\/(.+)/gm;
 
 class MessageFormatter {
-  constructor(message, isATweet = false) {
+  constructor(message, isATweet = false, isAPrivateNote = false) {
     this.message = DOMPurify.sanitize(escapeHtml(message || ''));
+    this.isAPrivateNote = isAPrivateNote;
     this.isATweet = isATweet;
     this.marked = marked;
 
@@ -35,7 +36,7 @@ class MessageFormatter {
   }
 
   formatMessage() {
-    if (this.isATweet) {
+    if (this.isATweet && !this.isAPrivateNote) {
       const withUserName = this.message.replace(
         TWITTER_USERNAME_REGEX,
         TWITTER_USERNAME_REPLACEMENT
diff --git a/app/javascript/shared/helpers/specs/MessageFormatter.spec.js b/app/javascript/shared/helpers/specs/MessageFormatter.spec.js
index 4e13fe832..1f2209b71 100644
--- a/app/javascript/shared/helpers/specs/MessageFormatter.spec.js
+++ b/app/javascript/shared/helpers/specs/MessageFormatter.spec.js
@@ -36,19 +36,45 @@ describe('#MessageFormatter', () => {
     it('should add links to @mentions', () => {
       const message =
         '@chatwootapp is an opensource tool thanks @longnonexistenttwitterusername';
-      expect(new MessageFormatter(message, true).formattedMessage).toMatch(
+      expect(
+        new MessageFormatter(message, true, false).formattedMessage
+      ).toMatch(
         '<p><a href="http://twitter.com/chatwootapp" target="_blank" rel="noreferrer nofollow noopener">@chatwootapp</a> is an opensource tool thanks @longnonexistenttwitterusername</p>'
       );
     });
 
     it('should add links to #tags', () => {
       const message = '#chatwootapp is an opensource tool';
-      expect(new MessageFormatter(message, true).formattedMessage).toMatch(
+      expect(
+        new MessageFormatter(message, true, false).formattedMessage
+      ).toMatch(
         '<p><a href="https://twitter.com/hashtag/chatwootapp" target="_blank" rel="noreferrer nofollow noopener">#chatwootapp</a> is an opensource tool</p>'
       );
     });
   });
 
+  describe('private notes', () => {
+    it('should return the same string if not tags or @mentions', () => {
+      const message = 'Chatwoot is an opensource tool';
+      expect(new MessageFormatter(message).formattedMessage).toMatch(message);
+    });
+
+    it('should add links to @mentions', () => {
+      const message =
+        '@chatwootapp is an opensource tool thanks @longnonexistenttwitterusername';
+      expect(
+        new MessageFormatter(message, false, true).formattedMessage
+      ).toMatch(message);
+    });
+
+    it('should add links to #tags', () => {
+      const message = '#chatwootapp is an opensource tool';
+      expect(
+        new MessageFormatter(message, false, true).formattedMessage
+      ).toMatch(message);
+    });
+  });
+
   describe('plain text content', () => {
     it('returns the plain text without HTML', () => {
       const message =
diff --git a/app/javascript/shared/mixins/messageFormatterMixin.js b/app/javascript/shared/mixins/messageFormatterMixin.js
index 21096409d..7767e7c76 100644
--- a/app/javascript/shared/mixins/messageFormatterMixin.js
+++ b/app/javascript/shared/mixins/messageFormatterMixin.js
@@ -3,8 +3,12 @@ import DOMPurify from 'dompurify';
 
 export default {
   methods: {
-    formatMessage(message, isATweet) {
-      const messageFormatter = new MessageFormatter(message, isATweet);
+    formatMessage(message, isATweet, isAPrivateNote) {
+      const messageFormatter = new MessageFormatter(
+        message,
+        isATweet,
+        isAPrivateNote
+      );
       return messageFormatter.formattedMessage;
     },
     getPlainText(message, isATweet) {